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Matthew Elwell

Nick James

Cold to Sold

Serve, Sell & Scale Your Way To Business Success

Foreword – Introduction – Part One: Building Your Expert Business – 1 Performance To Build – 2 Marketing To Build – 3 Pitching To Build – 4 Operations To Build – Part Two: The Perfect Sales Process – 5 The Four Cornerstones Of Successful Sales – Part Three: Before The Written Proposal: The Coalface – 6 Cold Prospect – 7 Prospect – Part Four: After The Written Proposal – 8 Warm Prospect – 9 Hot Qualified Lead – Conclusion – Appendix 1: Cold Calling – Appendix 2: The Scripts – Acknowledgements – The Author

Keep Building and Don't Come Down is a 31-day guided coaching journey designed to help entrepreneurs, business owners, leaders, and aspiring professionals stay focused on their purpose, overcome distractions, and build with confidence.Inspired by the determination of Nehemiah, this book encourages readers to remain committed to the work they have been called to do, even when faced with fear, setbacks, self-doubt, or outside opposition. Each daily reading combines practical coaching, thoughtful reflection, and actionable exercises that help readers strengthen their mindset, clarify their vision, and move forward with intention.Built around the D.O.C. Coaching Method(TM)-Discover. Own. Cultivate.-each chapter challenges readers to discover new perspectives, own their decisions, and cultivate lasting habits that support personal and professional growth.Whether you are launching a business, leading a team, pursuing a dream, or rebuilding after disappointment, Keep Building and Don't Come Down provides the encouragement and accountability needed to stay the course. This is more than a devotional or journal-it is a coaching experience designed to inspire consistent action and lasting transformation.If you're ready to stop coming down from your assignment and start building with purpose, this 31-day journey will equip you to keep moving forward-one intentional step at a time.

Keep Building and Don't Come Down

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Uncovering True North

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

Paws, People, and Prosperity

Practical AI Strategies for Modern Small and Medium Businesses

AI Automation for Businesses

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones, vas a lograr resultados.» Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy en día es saber hacer marketing: comunicar quién eres, qué ofreces y por qué conviene elegirte. Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender. El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía. ENGLISH DESCRIPTION “We’re constantly promoting ourselves all the time, in every aspect of life. That is why this book is for everyone. You can get started today. You don’t need to be fully prepared. Start promoting yourself and adjust as you move forward. The important thing is to take action. And I am convinced that if you apply The Briones Method, you will achieve results.” Everything is a sale. In a world where everyone is competing for attention, those who don’t promote themselves lose out. The most valuable skill today is knowing how to do marketing: communicating who you are, what you offer, and why you should be chosen. Beltrán Briones explains the system he created himself, which proves its effectiveness every day in positioning his company, generating clients, and selling apartments. Through his experience in real estate, the author demonstrates how consistent promotion and public relations can be successfully implemented in any industry. This is a practical guide. A manual for entrepreneurs, professionals, and business owners who want to improve their image and increase demand. It explains which metrics to track, how to test different channels, and how to build a brand that effectively helps drive sales. The Briones Method is based on simple, practical concepts applied to the day-to-day operations of any company.

«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones, vas a lograr resultados.» Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy en día es saber hacer marketing: comunicar quién eres, qué ofreces y por qué conviene elegirte. Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender. El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía. ENGLISH DESCRIPTION “We’re constantly promoting ourselves all the time, in every aspect of life. That is why this book is for everyone. You can get started today. You don’t need to be fully prepared. Start promoting yourself and adjust as you move forward. The important thing is to take action. And I am convinced that if you apply The Briones Method, you will achieve results.” Everything is a sale. In a world where everyone is competing for attention, those who don’t promote themselves lose out. The most valuable skill today is knowing how to do marketing: communicating who you are, what you offer, and why you should be chosen. Beltrán Briones explains the system he created himself, which proves its effectiveness every day in positioning his company, generating clients, and selling apartments. Through his experience in real estate, the author demonstrates how consistent promotion and public relations can be successfully implemented in any industry. This is a practical guide. A manual for entrepreneurs, professionals, and business owners who want to improve their image and increase demand. It explains which metrics to track, how to test different channels, and how to build a brand that effectively helps drive sales. The Briones Method is based on simple, practical concepts applied to the day-to-day operations of any company.

El método Briones / The Briones Method

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Deliver measurable results by turning OKRs from theory into action. The OKR Blueprint by Philipp Schett helps mid to senior-career managers, team leaders and strategy professionals implement Objectives and Key Results (OKRs) that actually work. Built on insights from over 250 successful OKR implementations, this practical guide transforms OKRs into a dynamic system for execution, alignment and measurable growth. Through the OKRA (Objectives, Key Results and Actions) model, this practical guide explores how to make OKRs scalable, repeatable and truly embedded in day-to-day operations. Drawing on real-world examples from organizations including Kiwibank, Virgin Media O2, ABB Smart Power, Viemed Healthcare and Hiringa Energy, the book provides the tools and structure needed to achieve meaningful results. You'll learn how to: - Build strong OKR foundations with the right process, people and cadence - Align OKRs through workshops, townhalls and check-ins - Apply change management and training to drive adoption - Turn strategic intent into actionable, measurable outcomes - Make OKRs part of your company's performance culture Clear, actionable and grounded in proven experience, The OKR Blueprint gives readers the framework to connect strategy with execution and deliver results that scale. Themes include: Objectives and Key Results, OKR strategy, performance alignment, goal setting, strategy execution, organizational change, leadership impact

A Proven Framework for Implementing Objectives and Key Results at Scale

The OKR Blueprint

Small and independent businesses like yours aren't supposed to win-but they do.Goliaths have the bigger budgets, louder brands, greater buying power, and the kind of market presence that can make competing feel impossible. In Hello David, internationally recognized marketing strategist Oli Luke shows you why David still beats Goliath-and exactly how to build a business capable of doing the same.Let's be honest about what you're up against. The biggest players in your industry are not going anywhere. They have more staff, more locations, more advertising spend, more systems, and more name recognition than you may ever have. If business was only a game of size, scale, and spend, the fight would already be over.And yet, the scrappy independent keeps winning. Not despite being small, but because of it.Hello David reveals what the Davids of the business world understand that the Goliaths often forget: focus beats scale, personality beats polish, and a customer who feels genuinely seen will choose the business that understands them over the corporation that merely targets them.Combining real stories, hard-earned lessons, sharp strategy, and more than a little wit, Luke draws on years of experience helping small business owners compete in crowded markets to give you a complete playbook for competing and winning as the underdog. You'll learn how to define who you are and who you're for, look like the business you want to grow into, make customers feel genuinely understood, and become the name everyone in your community trusts and recommends.If you're a small or independent business owner just finding your feet or who has been grinding for years, Hello David will change how you see the fight you're in. The Goliaths aren't as unbeatable as they look. And you've got far more going for you than you think.

The Small and Independent Business Playbook for Outsmarting Industry Goliaths

Hello David

Cold to Sold

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