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Beck M: Artificial Intelligence in Sales

Artificial Intelligence in Sales

AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation

Ethics, Law and AI

What if knowledge were never immediate? In Cognition as Mediation, Edmundo Balsemão Pires delivers a powerful systemic critique of the myth of unmediated experience and inductive immediacy. Challenging both transcendental idealism and narrow anthropocentric naturalism, this groundbreaking work reorients epistemology around mediation, pattern transformation, and the autonomy of social and technological systems.

Essays on Self-Organising Exteriority

Cognition as Mediation

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

European Union and its Neighbours in a Globalized World

Case Study of Bosnia and Herzegovina

Artificial Intelligence and Tortious Liability

Hustle Smart Series

Most Side Hustle Books Give You 100 Ideas and Leave You Standing at the Starting Line. This One Gives You the System.
"A side hustle is not an idea. It is a sequence of specific decisions, made in the right order, executed consistently enough to produce real income. Most books give you the idea. This one gives you the sequence." - Alex Z. Morgan
The side hustle content available online gives you inspiration without infrastructure. You know the categories - freelancing, digital products, consulting, content creation. What the internet does not give you is the step-by-step system that takes a specific idea from a thought to a paying client to a sustainable income stream that exists alongside your primary job. This playbook fills that gap - built around the specific frameworks, pricing strategies, client acquisition scripts, and launch sequences that produce real income for people starting from zero.
Inside you will discover:
The side hustle selection matrix - how to evaluate business models against your specific skills, available hours, income goals, and risk tolerance to identify the one model most likely to succeed for your situation
The first client acquisition system - the exact outreach framework and scripts that get paying clients before you have a website, a portfolio, or a social following
Pricing strategy for people who undercharge - the specific method for identifying and charging the market rate for your skills from day one
The 10-hour week launch framework - how to build a side income alongside a full-time job without burning out in month two
How to systematize a service business - the specific operational changes that create leverage so your side hustle stops requiring you to trade purely time for money
The income milestone sequence - the specific targets, realistic timelines, and exact actions that move you from first client to consistent monthly revenue
Building a side hustle that generates real, consistent income does not happen because you had a better idea than everyone else. It happens because you built it systematically. This playbook gives you that order. Every step.
Alex Z. Morgan is the author of the Hustle Smart Press catalog, including Money Finally Makes Sense and The Career Pivot Playbook.

The Step-by-Step System for Launching a Profitable Side Business, Building Real Income, and Escaping the Paycheck-to-Paycheck Trap

THE SOLOPRENEUR'S SIDE HUSTLE PLAYBOOK

Being a knower used to be enough. You mastered a skill and rose steadily up the org chart for the rest of your life. Not anymore. Technology and automation are breaking the career ladder and upending industries, and the tidal wave of uncertainty isn't stopping. Today, it's the Learners--those who can adapt, pivot, and develop new skills--who are rising to the top.In Learner, Trevor Ragan shares a science-backed framework for getting better at getting better, developed over fifteen years of teaching hundreds of thousands of people, from Olympians to Fortune 50 executives to six-year-olds. You'll learn about two mindsets that unlock learning and practical tools that help you get better each day, drawn from cutting-edge research that Ragan makes accessible and actionable.Learning improves how we show up everywhere--as leaders, parents, partners, and friends. Learners are built for change. This is your playbook.

Get Better at Getting Better

Learner

Die Digitalisierung hinterlässt ihre Spuren im Recht, etwa in der Vertragsgestaltung, bei Fragen der Strafzumessung oder im Verwaltungshandeln und ist damit Gegenstand der juristischen Ausbildung. Ausgehend von einer begrifflichen Klärung erörtert das Lehrbuch anhand der drei großen Hauptrechtsgebiete (Öffentliches Recht, Zivilrecht und Strafrecht) die Schnittstellen, an denen Recht und Digitalisierung sich treffen. 
Die 2. Auflage des rasch rezipierten Lehrbuchs widmet sich u.a.
<li>der Geltung der KI-Verordnung, mit Auswirkungen auch für das Privatrecht, 
</li><li>der Herausbildung internationaler Regeln zu Verträgen zwischen und mit KI (sog. UNCITRAL-Regelwerk), 
</li><li>den Plänen der Bundesregierung, Regeln zu Smart Contracts zu erlassen (laut Koalitionsvertrag).
</li>

Recht der Digitalisierung

The Fight for the Future of Work

We Are Not Machines

The R.A.W. Approach(TM): Marketing Mastery Workbook is a practical implementation guide for entrepreneurs, creatives, consultants, nonprofit and ministry leaders, authors, service providers, and small business owners who know they have value to offer but need a clearer, more disciplined way to communicate it, promote it, and move the right people to action. Created as a companion to The R.A.W. Approach: The Framework to Elevate Your Business from Overlooked to Unforgettable, this workbook helps readers replace scattered activity with focused, measurable, and values-aligned marketing.
Using the Real, Aggressive, and Worth It principles, readers will learn how to build marketing that is authentic enough to earn trust, bold enough to gain attention, and valuable enough to inspire a meaningful next step. The workbook guides readers through audience clarity, offer development, message creation, digital presence, channel selection, content planning, social media, partnerships, campaign design, analytics, conversion strategy, retargeting, and the responsible use of AI and automation.
Each chapter combines concise instruction with self-assessments, guided reflection, campaign planners, checklists, message builders, analytics tools, partnership worksheets, content systems, and implementation pages. Readers will clarify who they are trying to reach, identify the problem their audience wants solved, strengthen their value proposition, create a complete R.A.W. marketing message, choose priority channels, define useful performance measures, and build a practical ninety-day marketing plan.
This workbook does not encourage readers to chase every platform, copy every trend, or market without purpose. Instead, it helps them develop a repeatable strategy that connects the right message with the right audience at the right time. It also helps readers evaluate what is working, what is wasting energy, and what needs to be refined.
The R.A.W. Approach(TM): Marketing Mastery Workbook helps transform marketing from noise into movement. Readers will leave with greater clarity, stronger visibility, better systems, and a focused plan for turning attention into engagement, engagement into trust, and trust into action.

Marketing Mastery Workbook

The R.A.W. Approach

Why do organizations keep causing harm? And how do we cure toxic cultures? "A timely, rigorous, and deeply unsettling book."—Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, and author of The Fearless Organization Not a week goes by with out yet another major organizational scandal: Open AI’s agents going rogue, Volkswagen’s emissions cheating, Boeing’s persistent safety issues, endemic police misconduct at the Oakland PD, and sexual abuse at yet another Roman Catholic Church. So why do do organizations keep causing these harms? Benjamin van Rooij and Nicholas Lord argue that to truly understand and address the impacts of dysfunctional organizations we must look beyond leadership and understand the deeper problems in the organization itself. To do so, Toxic uses dozens of in-depth case studies to connect the dots between various scandals and illustrate the deeper toxic patterns within organizations that lead to them. Each chapter recounts compelling stories of individuals caught within these toxic systems and addresses urgent societal challenges such as environmental degradation, the opioid epidemic, the harms of social media, and police abuse. Stories include:<ul><li>Facebook sought to grow from 1 billion to 5 billion users, leading it to enter Myanmar’s volatile ethnic context without having the knowledge or capacity to do proper content moderation, and thus contributing to genocide.</li><li>Don Parus, a BP engineer made an all-out effort to warn company leaders to invest in safety, just months before a major explosion killed fiteen and injured hundreds at its Texas City Refinery.</li><li>Keith Batt, a rookie at the Oakland Police Department, was made to witness, condone and participate in falsifying arrest records, planting evidence, and even in unsanctioned violence, all within two weeks on the job.</li></ul>Revealing, accessible, engaging, and unsettling, Toxic breaks down the core characteristics of toxic organizations and shows readers how to recognize and address toxicity in their everyday lives.

How Organizations Go Bad

Toxic

Foundations for Decision-Focused Regularized Learning

Operational Data Analytics

A Merchant's Guide to Financial Clarity and Growth

SALES, INVENTORY AND SUCCESS

In Time to Tax the Robots, the author, George Randolph Dirth, takes on the arrival of the AI revolution, its impact on the American economy, our workforce and its implications for our tax revenue. He quickly concludes that due to our weakened fiscal status, our high level of demographic uncertainty and the potential for significant job dislocation, it is necessary to implement taxation of AI, now. His analysis suggests that the AI-era presents a period of inflection, from which we are likely to emerge with a high productivity-low tax revenue economy, which may struggle to fund basic government services, and further exacerbate our fiscal weakness. He explains how the Arc of the Production Function-depicting the evolution in contributions to output of labor, capital, technology and now AI-has significantly changed in the post WW2 era, while our taxation mechanism has increased taxes on the individual while their share of income has decreased. This grand divergence-between the recipients of income and their share of taxation-unlocks the understanding of not just how our public debt has ballooned, but also how income inequality--also known as our affordability crisis--has emerged as a socially destructive and divisive force.Finally, since we compete in a global marketplace, he offers an update on Chinese AI models' increasingly substantial gains in U.S. market share - much of it built on a specific alternativemodel architecture, originally published by American researchers in 2017.

How to update our legacy system of taxation for the era of AI, negative fertility, and a declining labor force

Time to Tax the Robots

Artificial Intelligence in Sales

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