Offre spéciale sur les Précis de droit Stämpfli : Jusqu’à fin novembre, profitez d’un rabais de 20% sur les manuels d’enseignement et les livres pour la pratique suivants.
Thèmes principaux
Publications
Services
Auteurs
Éditions
Shop

Chinese Marketing and Management Scales

Contenu

<p>This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context.</p> <p>This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field.</p> <p>The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.</p>

Informations bibliographiques

octobre 2024, 150 Pages, Anglais
PALGRAVE MACMILLAN
9789819744886

Sommaire

Mots-clés

Autres titres sur ce thème