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Arthur Lämmle

Businessplan für Start-ups

Mindestanforderungen an einen Businessplan in der Gründungsphase

Entrepreneurship im Sinne proaktiver Unternehmungsführung ist erlernbar und dient dem Auf- und Ausbau ökonomischer Handlungskompetenz mit dem Ziel, eine Unternehmung erfolgreich zu führen. Dazu ist es essenziell, externe Chancen und Herausforderungen frühzeitig zu erkennen, um geeignete Strategien entwickeln zu können. Diese müssen nicht nur in innovative Geschäftsmodelle überführt werden, sondern erfordern zugleich den Aufbau einer leistungsfähigen Organisation sowie die Etablierung einer motivierenden und stärkenden Unternehmungskultur. Das Zusammenspiel von Strategie, Organisation und Kultur bildet den Kern dieser aktualisierten, anwendungsorientierten Neuauflage, die zahlreiche aktuelle Beispiele beinhaltet.

Strategie - Organisation - Kultur

Entrepreneurship

A comprehensive look at causality’s theoretical and practical aspects in economics and finance. In Causal Modeling for Finance and Business, Frank Fabozzi and Sergio Focardi offer a foundation for understanding causal relationships and their importance in complex systems. Topics include the theory of graphs, probabilistic frameworks, structural causal models, algorithms for learning causal structures, and the empirical testing of these models. The book emphasizes applying and deploying causal models in real-world business and investment scenarios. However, it also offers a novel theoretical perspective on causal modeling. Fabozzi and Focardi argue that causation is not a law of nature, but a characteristic of causal systems. If we accept the modern idea of causation as manipulability, causal systems are characterized by causal relationships as well as purely descriptive functional relationships. With these arguments in mind, the book addresses a critical gap in understanding and applying causal reasoning in complex systems. While correlations have often been relied upon in data analysis, decision-making in business and economics demands a deeper understanding of causation and functional relationships to drive actionable outcomes. The book’s objective is to provide a comprehensive resource that bridges foundational theories and practical applications of causal models. By integrating recent advancements in artificial intelligence, probabilistic logic, and graph theory, the authors offer a robust framework for researchers, practitioners, and decision-makers to harness the power of causality in solving intricate problems.

Foundations, Frameworks, and Applications

Causal Modeling for Finance and Business

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Unleash Curiosity, Improvisation, and Intuition at Work

The Creativity Leap, 2nd Edition

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

NEW YORK TIMES BESTSELLER • A young entrepreneur’s blueprint for taking the right risks, scaling to new heights, and building a legendary brand. “I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand. Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley. In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including: • It Starts with a Vision: Potential is everywhere. Recognize opportunities and don’t be afraid to think big. • Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people. • Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo. • Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom. • Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money. Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.

The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks

Becoming Legend

Schritt für Schritt

Mit einer simulationsbasierten Unternehmensbewertung werden auch die neuen gesetzlichen Anforderungen an das Risikomanagement erfüllt (§ 1 StaRUG). Sie kann als Ergänzung oder auch als Alternative zu einer traditionellen kapitalmarktorientierten Bewertung, meist basierend auf dem Capital Asset Pricing Model (CAPM), aufgefasst werden.


 utb+:
 Begleitend zum Buch erhalten Leser:innen eine Excel-Anwendung, die den Lerneffekt erhöht, zur Simulation bzw. Berechnung von Unternehmenswerten. Erhältlich über utb.de.

Simulationsbasierte Unternehmensbewertung Schritt für Schritt

A newly updated edition of the definitive guide for budding economists, with a new chapter of advice for young professors. In clear, accessible language—a model of what he advocates—William Thomson shows early-career economists how to make written and oral presentations both inviting and effective. A Guide for the Young Economist covers the basics of clear exposition, including such nuts-and-bolts topics as titling papers, writing abstracts, presenting research results, and holding an audience’s attention. This book is an invaluable guide for young economists working on their dissertations, preparing their first articles for submission to professional journals, getting ready for their first presentations at conferences and job seminars, or facing their first refereeing assignments. In this new edition, the author also includes a chapter of advice written especially for those young economists who have just received their PhDs.

A Guide for the Young Economist

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

Auch Sie gehören zu den Menschen, die etwas Großartiges leisten können, wenn Sie sich erst einmal für den richtigen Beruf entschieden haben. Dieses Buch soll Sie dabei unterstützen, Ihre Talente zu entdecken und erfolg - reich umzusetzen. Es ist eine Pflichtlektüre für alle, die sich in Dienstleistungsberufen selbstständig machen möchten - ein Schnellkurs für erfolgreiches Management und ganzheitliches Marketing. Als Kosmetikerin, Fußpflegerin und Visagistin sammelte die Autorin wertvolle Erfahrungen in einer Hautarztpraxis und auf Wellnessfarmen im In- und Ausland. Nach einer umfangreichen, ganzheitlichen Lehrzeit erfüllte sie sich ihren Traum - sie wurde ihr eigener Chef und eröffnete eine Kosmetikpraxis, mit der sie sich eine äußerst erfolgreiche Selbstständigkeit aufbaute. Nach unzähligen Fortbildungen rund um die Kosmetik und der Ausbildung zur Heilpraktikerin gründete sie im Jahre 1985 eine eigene Fachschule, die heute zu den bestbesuchten Deutschlands gehört. 'Nichts ist so stark, wie eine Idee, deren Zeit gekommen ist.' -Victor Hugowww.

Mach deine Talente zum Beruf

Erfolgreich selbstständig in der Kosmetik- und Wellnessbranche

Business Playbooks

Wie in 30 Tagen dein Business läuft und wann du lieber Angestellter wirst

No Proof, No Business

Magilumiere Inc.

Bei Magilumiere läuft es endlich! Nur ein Jahr ist es her, dass Kana als Magical Girl angefangen hat, und schon ist die Firma auf das Doppelte gewachsen. Doch auch die Schrecken werden immer mächtiger und sind kaum noch im Zaum zu halten. Kann es etwa sein, dass eine Verschwörung dahintersteckt, wie Geschäftsführer Shigemoto schon lang vermutet? Schließlich kennt niemand Magilumieres Gegenspieler so gut wie er. Das Team fasst einen waghalsigen Plan ...

Magilumiere Inc. – Band 8

Businessplan für Start-ups

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