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Businessplan für Start-ups

Mindestanforderungen an einen Businessplan in der Gründungsphase

Mit der EU Inc. schafft der europäische Gesetzgeber eine völlig neue Gesellschaftsform, die EU-weit genutzt werden kann. Erstmals entsteht ein einheitlicher Rechtsrahmen für die digitale Gründung, Finanzierung und Governance von Kapitalgesellschaften in Europa.

Topaktuell
Der Einführungsband erscheint unmittelbar nach Verabschiedung der EU Inc.-Verordnung (voraussichtlich Anfang 2027). Er bereitet die neue Rechtslage zum frühestmöglichen Zeitpunkt auf – klar strukturiert, schnell zugänglich und mit vielen Hinweisen für die Praxis. In einer Phase, in der die Weichen für künftige Strukturen gestellt werden, zeigt der Band unter anderem,
für welche Unternehmen die EU Inc. besonders geeignet ist und
wie Unternehmen und Investoren die neuen Gestaltungsspielräume konkret nutzen können.

Die Schwerpunkte
Im Mittelpunkt stehen die zentralen Praxisfragen, unter anderem:
Digitale Gründung der Gesellschaft
Corporate Governance
Aufgaben und Pflichten der Geschäftsführer:innen
Digitales Anteilsregister, Anteilsklassen und digitale Anteilsübertragung
Moderne Finanzierungsinstrumente
Gestaltungsmöglichkeiten für paneuropäische Belegschaften
EU-weite Mitarbeiterbeteiligungsprogramme (EU-ESO)

Praxiswissen aus erster Hand
Die Autoren beraten seit vielen Jahren Unternehmen und Investoren intensiv zu allen Fragen des Gesellschafts- und Arbeitsrechts – mit einem besonderen Fokus auf grenzüberschreitende Transaktionen, Cross-Border-Hirings und dem Markteintritt nach Europa.

Gründung | Finanzierung | Governance

Die neue EU Inc

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Die Reihe «Finanzbuchhaltung» besteht aus vier in sich geschlossenen Bänden, abgestimmt auf Studium und berufliche Weiterbildung.
Band 3 behandelt die Buchführung betriebs- und finanzwirtschaftlicher Vorgänge, die langfristige Auswirkungen haben (Gründung, Umwandlung, Aussenfinanzierung, Fusion, Sanierung, Liquidation und Unternehmensteilung). Das Lehrmittel setzt vertiefte Kenntnisse der doppelten Buchhaltung voraus.
Das Buch eignet sich sowohl für den Einsatz im Unterricht wie auch für das Selbststudium. Das Obligationenrecht, das Zivilgesetzbuch sowie das Schuldbetreibungs- und Konkursgesetz sind dabei unentbehrliche ergänzende Hilfsmittel. Das Buch dient nicht nur Studierenden, sondern auch Praktikern, die das Rechnungswesen als notwendiges Instrument der Planung, der Kontrolle und der Führung sehen.
«Finanzbuchhaltung» eignet sich für Studierende an Universitäten und Fachhochschulen und zur Vorbereitung auf höhere Fachprüfungen sowie für Personen aus der Wirtschaftspraxis.

Bundle: Theorie und Aufgaben sowie Lösungen inkl. PDFs

Finanzbuchhaltung 3 - Höhere Finanzbuchhaltung, Bundle

The acclaimed author of Minimalista offers an entrepreneurial roadmap for building—and sustaining—a deeply satisfying, purpose-driven small business that leverages your unique talents while creating more freedom, ease, and focus. With a desire for financial freedom, creative fulfillment, and meaningful purpose, home organizing expert, speaker, and business strategist Shira Gill built a thriving, globally recognized business from the ground up—and now she shares the practical wisdom behind it. Work/Life is her strategic yet accessible guide to creating a small business that supports the life you want, on your own terms. You’ll learn how to focus your energy, simplify decision-making, and build systems that support both creativity and consistency. Rather than defaulting to hustle culture and risking burnout, Work/Life offers a more grounded approach: one that honors real life, shifting seasons, and limited time and energy. It’s about building something meaningful without losing yourself in the process. With a clean, elevated design and inspirational guidance, Work/Life blends the beauty of a lifestyle book with the substance and practicality of a business manual. Inside you’ll find checklists, prompts, action steps, and real-world examples designed to make the work feel both doable and aligned. Whether you’re just starting out, evolving an existing venture, or reimagining what success looks like, Work/Life gives you the tools to build a business—and a life—you’re proud of.

Design a Business for the Life You Want

Work / Life

Domina los principios fundamentales del estoicismo para convertirte en un líder ético, sabio y resiliente. En medio del caótico juego de intereses, la presión competitiva y el atractivo del éxito fugaz, es vital recurrir a la sabiduría atemporal de las filosofías antiguas. El líder estoico explora las meditaciones y enseñanzas clave de gestión, tal como las impartieron los antiguos, para agudizar tu perspicacia empresarial y mostrarte cómo afrontar los desafíos con virtud y visión estoicas. Esta guía indispensable examina lecciones vitales de liderazgo, con base en la sabiduría antigua de Marco Aurelio, Cicerón y Séneca, así como en la de los estoicos modernos. Aprovechando las ideas de estos filósofos, aprenderás a mantener el control en la incertidumbre y la paz en medio del caos, al aplicar principios atemporales a tu negocio. Como nos enseñó Epicteto: nada grandioso se crea de repente; sin embargo, con tiempo y paciencia —y un marco empresarial claro y conciso— se puede lograr mucho. ENGLISH DESCRIPTION Learn how to succeed in business with the millennia-old Stoic mindset. A clear and concise overview of Stoic principles alongside practical strategies to lead with clarity and control. Nothing great is easy, as Epictetus said. But it is achievable. The Stoic Leader brings together the five principles of Stoicism to empower you to lead with clarity and resilience and master your mindset. In The Stoic Leader, successful CEO Justin Stead and leading Stoic authority John Sellars bring together key lessons from the ancients alongside practical philosophical takeaways to empower your leadership strategy, improve results, and show you how to navigate challenges and uncertainties with virtue and vision. This hands-on leadership book harnesses the timeless wisdom of Marcus Aurelius, Epictetus, and Seneca into a clear and concise business mindset, equipping you with the tools you need to enrich your leadership skills and find stillness in your strategy. Whether you’re running a business or working as part of one, this classic business book will show you how to navigate challenges in your working life with resilience, to help you find inner peace within external chaos, and enhance your performance with greater control.

Domina los principios fundamentales del estoicismo para convertirte en un líder ético, sabio y resiliente. En medio del caótico juego de intereses, la presión competitiva y el atractivo del éxito fugaz, es vital recurrir a la sabiduría atemporal de las filosofías antiguas. El líder estoico explora las meditaciones y enseñanzas clave de gestión, tal como las impartieron los antiguos, para agudizar tu perspicacia empresarial y mostrarte cómo afrontar los desafíos con virtud y visión estoicas. Esta guía indispensable examina lecciones vitales de liderazgo, con base en la sabiduría antigua de Marco Aurelio, Cicerón y Séneca, así como en la de los estoicos modernos. Aprovechando las ideas de estos filósofos, aprenderás a mantener el control en la incertidumbre y la paz en medio del caos, al aplicar principios atemporales a tu negocio. Como nos enseñó Epicteto: nada grandioso se crea de repente; sin embargo, con tiempo y paciencia —y un marco empresarial claro y conciso— se puede lograr mucho. ENGLISH DESCRIPTION Learn how to succeed in business with the millennia-old Stoic mindset. A clear and concise overview of Stoic principles alongside practical strategies to lead with clarity and control. Nothing great is easy, as Epictetus said. But it is achievable. The Stoic Leader brings together the five principles of Stoicism to empower you to lead with clarity and resilience and master your mindset. In The Stoic Leader, successful CEO Justin Stead and leading Stoic authority John Sellars bring together key lessons from the ancients alongside practical philosophical takeaways to empower your leadership strategy, improve results, and show you how to navigate challenges and uncertainties with virtue and vision. This hands-on leadership book harnesses the timeless wisdom of Marcus Aurelius, Epictetus, and Seneca into a clear and concise business mindset, equipping you with the tools you need to enrich your leadership skills and find stillness in your strategy. Whether you’re running a business or working as part of one, this classic business book will show you how to navigate challenges in your working life with resilience, to help you find inner peace within external chaos, and enhance your performance with greater control.

El líder estoico / The Stoic Leader: Ancient Lessons to Succeed in Business

The founder and CEO of the Fearless Fund shares the remarkable story of how she defended her life’s work in a landmark legal battle, drawing lessons from the civil rights movement and offering a playbook to help entrepreneurs, business leaders, and policymakers expand opportunity and build lasting economic prosperity. When Arian Simone founded the Fearless Fund—the first venture capital fund built by women of color for women of color—she was addressing a persistent inequity in business: access to capital. Then she became the target of a landmark lawsuit. In 2023, a conservative legal organization fresh off a Supreme Court victory against affirmative action sued Simone, arguing that the fund’s grant programs violated the Civil Rights Act of 1866—a law designed to empower formerly enslaved persons. At the center of a national battle over entrepreneurship, economic opportunity, and the future of efforts to expand access for historically overlooked founders, Simone engaged in a public fight that threatened her life’s work and legacy. In Fearless Freedom, Simone takes readers behind the headlines and into strategy sessions to preserve the fund, its impact, and similar investment tools. Drawing on her experiences as an entrepreneur, investor, global advocate, and Queen Wa of Dawa Grand Bereby in Côte d’Ivoire, she shares lessons learned growing up in Detroit, at the feet of civil rights icons like Rosa Parks, and from mentors whose advice helped her build her groundbreaking firm and persevere when it came under attack. Beyond her stirring personal narrative and hard-won leadership lessons, Simone also delivers practical “playbooks” for corporations, investors, policymakers, and entrepreneurs—vital for understanding how access to capital, economic mobility, and opportunity can strengthen businesses and communities alike. Part memoir and part leadership guide, Fearless Freedom is your blueprint for resilience and road map for creating pathways to growth, innovation, and long-term prosperity.

An upcoming book to be published by Penguin Random House.

A Manifesto for Unlocking Wealth and Equality for All

Fearless Freedom

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Mannheimer Schriften zum Unternehmensrecht

Die Arbeit untersucht, wie sich „interne“ und „externe“ Patronatserklärungen auf die zu einer Insolvenzantragspflicht führenden Insolvenzgründe beim protegierten Unternehmen auswirken.
Ein Fokus liegt dabei auf der Frage, wie die übernommene Ausstattungszusage beendet (insbesondere gekündigt) werden kann. Aufgezeigt wird, dass derartige Beendigungsmöglichkeiten die insolvenzvermeidende Wirkung von Patronatserklärungen nicht pauschal in Zweifel ziehen.
Angesichts neuerer Entscheidungen – namentlich des OLG Düsseldorfs zur Finanzierung von Start-ups und des BGH in Sachen „Air Berlin“ – werden zudem „weiche“ Patronatserklärungen näher untersucht. Neben einer grundlegenden Systematisierung wird auch ein allgemeingültiger Maßstab für ihre Berücksichtigung bei der Insolvenzabwehr vorgeschlagen.

Eine Untersuchung zum Spannungsverhältnis zwischen Gläubigerschutz und Privatautonomie

Insolvenzabwehr mittels Patronatserklärungen

Schritt für Schritt

Mit einer simulationsbasierten Unternehmensbewertung werden auch die neuen gesetzlichen Anforderungen an das Risikomanagement erfüllt (§ 1 StaRUG). Sie kann als Ergänzung oder auch als Alternative zu einer traditionellen kapitalmarktorientierten Bewertung, meist basierend auf dem Capital Asset Pricing Model (CAPM), aufgefasst werden.


 utb+:
 Begleitend zum Buch erhalten Leser:innen eine Excel-Anwendung, die den Lerneffekt erhöht, zur Simulation bzw. Berechnung von Unternehmenswerten. Erhältlich über utb.de.

Mit einer simulationsbasierten Unternehmensbewertung werden auch die neuen gesetzlichen Anforderungen an das Risikomanagement erfüllt (§ 1 StaRUG). Sie kann als Ergänzung oder auch als Alternative zu einer traditionellen kapitalmarktorientierten Bewertung, meist basierend auf dem Capital Asset Pricing Model (CAPM), aufgefasst werden.


 utb+:
 Begleitend zum Buch erhalten Leser:innen eine Excel-Anwendung, die den Lerneffekt erhöht, zur Simulation bzw. Berechnung von Unternehmenswerten. Erhältlich über utb.de.

Simulationsbasierte Unternehmensbewertung Schritt für Schritt

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Unleash Curiosity, Improvisation, and Intuition at Work

The Creativity Leap, 2nd Edition

Businessplan für Start-ups

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