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Drive revenue growth through brand licensing
Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.
Inside...
- Grasp the basics of a licensing deal
- Discover which license can grow your business
- Evaluate new licensing opportunities
- Build win-win partnerships
- Develop smart licensing strategies
- Navigate legal terms with ease
- Launch licensed products that sell
Informations bibliographiques
mai 2025, env. 256 pages, Anglais
Wiley
978-1-394-29017-8