Brand Licensing For Dummies

Drive revenue growth through brand licensing

Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing.

Inside...

• Grasp the basics of a licensing deal
• Discover which license can grow your business
• Evaluate new licensing opportunities
• Build win-win partnerships
• Develop smart licensing strategies
• Navigate legal terms with ease
• Launch licensed products that sell