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Catalogue complet

Kim W: Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Despite the hype and huge investment, most AI initiatives have failed to deliver the results that business need. A centralized approach to AI adoption means organizations aren't getting the true benefits of AI. This book shows a better way. From Users to Solution Builders show how organizations can take their workforce from AI users to AI solution builders. Individuals themselves know the kind of AI solutions that will actually work for them and improve their workflows and performance. This book shows senior AI and tech professionals how to empower their workforce to create their own AI solutions and tools. Beginning with showing the parallels between current AI adoption trends and the failures of digital transformation initiatives, this book shows the tremendous opportunity that natural language interfaces offer for AI solution building. It covers how to build the technical backbones for systems that support AI solution building along with details of how leaders can engage everyone to design their own AI solutions. Focussing on the inevitable resistance, the book provides proven change management techniques to encourage employees to embrace new ways of working. From Users to Solution Builders also show how AI agents can be woven into the fabric of daily collaboration and how organization can establish the necessary guardrails to protect data security and organizational IP. The book features real-world examples from organizations including McDonald's, Lululemon, Google, Oracle, JPMorgan Chase, and major pharmaceutical firms.

Scaling AI Across Your Organization

From AI Users to Solution Builders

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

“Sage advice about how to bring out the best in others—and yourself.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential Become the boss everyone wants to work for in this must-read guide from top executive coach Sabina Nawaz. Whether you’re an executive or newly promoted to manager, you’re most likely succeeding at your job, but may wonder if you are reaching your full potential as a boss. Most top performers suspect they aren’t, and Sabina Nawaz, former Microsoft executive and elite Fortune 500 coach, says they’re usually right. But it’s often hard to recognize the problem or know how to address it. Nawaz taps her experience and proprietary data from executives at Amazon, Microsoft, Google, Motorola, Nordstrom, the United Nations, and more, to offer managers everything they need to know to succeed at the job. Her work reveals that as our job expands, the added pressure to perform can cause us to act out of character, and our increased power can blind us to the impact of those actions. Even the most well-intentioned manager can quickly become the boss nobody wants to work for. You’re the Boss is your executive coach. It offers a fresh, evidence-based framework for managing pressure and power with grace and intelligence. These proven strategies guide you to anticipate the unavoidable hazards of leadership without changing who you are. Discover a powerful new way to manage yourself and others to become the boss you want to be—and others need.

Become the Manager You Want to Be (and Others Need)

You're the Boss

USS Langley and the Dawn of U.S. Naval Aviation

America's First Aircraft Carrier

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries. Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break a business, Phelps teaches seasoned and would-be entrepreneurs alike how to implement this playbook for building, scaling, and maintaining truly mind-blowing companies of all types. In Blow Their Minds, Phelps offers readers a proven playbook for breakthrough success, tackling questions such as: <ul> <li>How do I create the craveable product or service that is the basis of a great business?</li> <li>How do I find—and protect—the authentic vibe of my brand?</li> <li>How do I scale a business without losing what makes it great?</li> <li>How do I choose and attract the best talent—both employees and investors?</li> <li>How can I break through the noise of social media?</li> <li>How do I create an insanely fun and exciting workplace?</li> <li>How do I know when it is time to sell a business?</li> <li>How do I blow customers’, clients’, employees’, and investors’ minds, over and over again?</li> </ul> Drawing from his remarkable experiences at Wetzel’s Pretzels, Blaze Pizza, and Dave’s Hot Chicken, Phelps shares revealing stories and actionable insights about how he and his team have made use of this playbook to grow their companies and achieve unprecedented results in some of the most competitive markets in the world. Blow Their Minds is an accessible, story-driven, relatable guide to rising above your competitors, taking a brand to global scale, and having a fantastic time while doing so. What’s more, it delivers on Phelps’s personal conviction regarding the higher purpose of the entrepreneurial endeavor—that the best reason to build and scale a business is to transform the lives of everyone you touch along the way.

Creating Businesses that Wow Guests, Franchisees, Investors, and Employees

Blow Their Minds

Creative thinking, which the most successful companies that develop the most innovative products rely on, has evolved into to creative resilience - the technique to persevere with problems and solve them faster. The approach will help business leaders create both the physical and mental agility to build an operating environment that supports successful ideation and adopts different ways of approaching complex problems. The reader will become more 'creatively resilient' and flexible to adopt non-habitual modes of thought that move them towards creative solutions that they can apply to very specific business and technical challenges. The basic framework is called 'Stormblending' - a four-phased approach that focuses on a collection of different tools that can be applied to deliver the value from each phase. The four phases are presented in the context of the full product development lifecycle. They are: <ol> <li>Immersion (Ethnographically inspired Contextual Inquiry/Voice of customer). </li> <li>Representation (How to best represent and frame specific problems and opportunities to create the right conditions for successful idea generation). </li> <li>Divergent thinking techniques to disrupt and reframe the problem as the reader will learn how to adopt non-habitual modes of thought. </li> <li>Emergence and Discovery (this when most we experience the 'A-Ha!' moment) </li> </ol>Traditionally, most companies make the mistake of stressing ideation only without thought to how the ideas are then prioritised, built upon, and turned into a reality for profitable growth. Practitioners and business professionals, from start-ups to global corporations, will gain an initial overview on creativity, the purpose of ideation, and what it means to translate insights into innovation in real-time - in the boardroom, during periods of introspection, or during the facilitation of cross functional teams and workshops that demand the specialist skills provided in this book.

How to Accomplish Successful Ideation through Creative Resilience

Creative Thinking for Business Leaders

This book explores the&nbsp;application of theories of strategy and international trade to the global banking industry, covering both commercial and investment banks. Chapters&nbsp;incorporate analyses from the perspective of banks and regulators in the post-financial crisis period. The author traces the history of international financial institutions, and also looks to the development of bank structure over time to the present day. The book adopts a&nbsp;multifaceted&nbsp;view of the international&nbsp;banking industry, beginning with theories of strategy and internationalism, and finishing with current and&nbsp;practical&nbsp;issues faced within the transnational banking community.

Evolution, Trade and Competition

International Banking and Bank Strategy

The New Rules of Wealth, Work and Power

All Swans Are Black

Boost your AI quotient for AI-ready leadership.Most leaders know that AI can deliver efficiency gains, making it a company priority in a challenging business environment. But the pace of change is outstripping their ability to adapt. More than 75% of leaders report that AI is creating challenges they have never faced before and these new challenges, anxieties and uncertainty about the future are creating a 'readiness gap'.AI-Q, your AI Quotient, is both a new metric for assessing readiness and a framework for building it. Use the AI-Q MAP (Mindset, Abilities and Practices) to: <ul> <li> assess where you are today </li> <li> identify the critical gaps, and </li> <li> build the leadership and organizational capabilities you need to ensure your AI investments deliver returns. </li> </ul>Futurist and economist Athena Peppes draws on research from leading institutions and expert interviews to offer a new approach to AI-readiness, the new critical leadership capability in the human+AI era.

The new leadership imperative for the Human+AI era

AI-Q

Managing the Future: Sustainability Leadership in Energy offers an invaluable guide on how to lead sustainability within the energy sector by presenting real-world experiences of leaders who have successfully integrated sustainability into their operations. The book outlines the framework provided by the United Nations' 17 Sustainable Development Goals (SDGs), emphasizing practical strategies for achieving these goals. The book delves into various aspects, including Sustainability and ESG reporting, the intersection of Sustainability and Geoscience, and effective communication, vision, and strategy setting. It also highlights the contributions of academic leaders in advancing the 2030 UN Sustainability Agenda, and provides narratives from other sectors to illustrate common challenges and opportunities in corporate sustainability initiatives.

Sustainability Leadership in Energy

Managing the Future

Learn how to navigate the complex landscape of humanitarian logistics and effectively manage humanitarian supply networks in times of crisis with this leading guide.

Tools and Strategies for Navigating Disasters and Complex Emergencies

Humanitarian Logistics

Dieses Lehrbuch bietet einen systematischen Überblick über das externe Rechnungswesen, welches die außerhalb eines Unternehmens stehenden Stakeholder über die wirtschaftliche Lage informiert. Dabei ist der Jahresabschluss (Bilanz, Gewinn- und Verlustrechnung sowie ggf. Anhang) die einzige gesetzlich vorgeschriebene und normierte Informationsquelle, die Aussagen zur wirtschaftlichen Situation eines Unternehmens liefern kann. Daher ist eine fundierte Analyse des Jahresabschlusses Voraussetzung, um zuverlässige Erkenntnisse hinsichtlich der Vermögens-, Finanz-und Ertragslage eines Unternehmens zu erhalten. Gleichzeitig ist es von entscheidender Bedeutung, die Auswirkungen unternehmerischen Handelns unter Berücksichtigung steuer- und bilanzpolitischer Gestaltungsmöglichkeiten und deren Auswirkungen auf das Bilanzbild einschätzen zu können. Für die 4. Auflage wurde das Werk vollständig überarbeitet und für eine optimale Prüfungsvorbereitung um weitere Übungsaufgaben mit Lösungen erweitert.
 
 Der Inhalt
 
 •	Grundlagen des betrieblichen Rechnungswesens•	Finanzbuchführung•	Rechnungslegung nach HGB•	Jahresabschlussanalyse
 
 Die Autoren
 
 Prof. Dr. Ingo Fross ist Professor für Allgemeine Betriebswirtschaftslehre, insbesondere Rechnungswesen, Wirtschafts- und Steuerrecht an der FOM Hochschule für Oekonomie und Management in Frankfurt am Main.
 
 Prof. Dr. Anette Renz ist Professorin für Internes und Externes Rechnungswesen an der Dualen Hochschule Baden-Württemberg in Villingen-Schwenningen.

Buchführung, Bilanzierung und Jahresabschlussanalyse

Externes Rechnungswesen

Blue Ocean Strategy

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