<div class="raw-html-embed"> <a href="https://staempflirecht.ch/fr/schweizerische-zivilprozessordnung-art-1352-zpo-sowie-art-400408-zpo/ean-9783727222108">
 Commander aujourd'hui
</a>
: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Management (R0)

Uwe Seebacher

B2B Marketing Guidebook - Vol. 1

The Strategic Foundations of Next Generation B2B Marketing

&lt;p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN; mso-bidi-font-weight: bold;"&gt;Part I: Introduction, Framework, and Current Status of B2B Marketing.- &lt;/span&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN;"&gt;1.1 Next Generation B2B Marketing.- 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How.- 1.3 B2B Marketing Ecosystem.- 1.4 The B2B Marketing Maturity Model &amp;ndash; Your Path to Predictive Profit Marketing.- 1.5 MarTech in B2B Marketing: The 2030 Edition.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Part II: Practical Concepts and Methods.- &lt;/span&gt;2.1 B2B Marketing Strategy &amp;ndash; Finding the Needle in the Haystack.- 2.2 The Marketing Canvas &amp;ndash; A Template for Powerful Go-to-Market Strategies.- 2.3 Navigating Agile Marketing.-&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;2.4 Branding or No Branding &amp;ndash; An Introduction to B2B Branding.- 2.5 Employer Branding as a Turbo for B2B Marketing.- 2.6 Why You Should Think Strategically About Marketing Automation.- 2.7 Marketing Automation as an Organizational Framework.- 2.8 Marketing Automation &amp;ndash; The Perfect Process Model for Implementation.- 2.9 Grow, Cooperate, or Fail &amp;ndash; How Medium-Sized B2B SMEs Can Ride the Wave of Digitalization in Marketing.- 2.10 Successful Lead Management &amp;ndash; Nothing&amp;rsquo;s Gonna Stop Us Now.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Part III: Case Studies (Digital Transformation &amp;amp; Strategic Success Stories).- &lt;/span&gt;3.1 The Marketing Pathfinder &amp;ndash; The B2B Marketing Journey of an SME.- 3.2 Digital Transformation in Shipping &amp;ndash; The Hapag-Lloyd Story.- 3.3 Choosing the Right Marketing Automation Platform (Romero-Palma).- 3.4 Strategic Lead Management for Optimized Marketing &amp;ndash; The Approach of Innogy in Innovative Energy Solutions.- 3.5 Marketing and Sales Excellence &amp;ndash; Recommendations for Tackling This Evergreen Topic.- 3.6 Transforming to Digital Sales and Marketing: Fujitsu&amp;rsquo;s Journey Toward a Digital and Sustainability Transformation Company.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;"&gt;&amp;nbsp;&lt;/p&gt;

You've heard of IQ and EQ. But in today's world, they're no longer enough. We need the Agility Quotient (AQ). In a time defined by nonstop disruptions, when jobs vanish overnight, industries evolve in months, and yesterday's rules no longer apply, AQ-the Agility Quotient-is the intelligence you need to handle change, uncertainty, and the unknown. The good news is that, with the right toolkit, you can grow your agility and learn to navigate a world of increasing instability. Drawing on leadership coach and former venture capitalist Liz Tran's work with over 200 successful founders, executives, and dozens of companies and organizations, AQ reveals a model for how high-performing teams and managers adapt to uncertainty. Tran will show you how to cultivate 'durable skills,' essential human abilities that remain valuable no matter what the future holds. With the book's Agility Archetype assessment, the book personalises the AQ journey to every kind of individual. No matter their experience level or ambitions. Written with conversational flair and practical advice, AQ offers readers a wealth of resources, including:<ul><li>Tools to rebuild confidence for when you're bombarded by life's curveballs or feeling burned out Actionable steps for making a big shift, even when you feel stuck.</li></ul><ul><li>Advice on finding clarity in moments of professional turbulence.</li></ul> AQ also takes readers behind the scenes at companies, from NVIDIA and Microsoft to rising start-ups like Lex, to see AQ in action. You'll also meet trailblazers like Maggie Lena Walker, the first female bank president in American history, and Emile-Maurice Hermès, who transformed Hermès into a global luxury powerhouse. As the adage goes, 'the only certain thing is change.' AQ is the critical intelligence for our unpredictable future.

A New Kind of Intelligence for a World that's Always Changing

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge.
Es zeigt, wie Unternehmen internationale Märkte erfolgreich erschließen – von der Auswahl vielversprechender Länder über die Wahl geeigneter Markteintrittsstrategien bis zur optimalen Gestaltung des Marketing-Mix.
Die Herausforderungen des globalen Marketings werden aus strategischer Perspektive beleuchtet. Darüber hinaus greift das Buch Themen auf, die in herkömmlichen Lehrbüchern oft fehlen: die Abstimmung von Marketingstrategien mit globalen Organisationsstrukturen, das Management der Beziehungen zwischen nationalen Tochtergesellschaften, regionalen Zentralen und der globalen Konzernzentrale sowie Fragen der unternehmerischen Verantwortung und Zukunftstrends, die das internationale Geschäft künftig prägen werden.

Ein Executive Digest

Globale Marketingstrategien

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

Gehirn-gerecht managen mit bewährten und innovativen Techniken

Führungskräfte-Seminar

We Are as Gods

Pause

A Guide to Reinventing Value, Innovation, and Collaboration in Organizations

Co-Creating the Future with AI

Karl Brunner Distinguished Lecture Series

Lessons from Sun Tzu for Central Banks

The Art of Monetary Policy

Spanning a stellar career as the leader of large organisations across government, industry and education, Sir Alan Wilson has developed a deep insight into what 'actually' works in practice through the lens of systems analysis.Leaders and managers face daily challenges but need to articulate and communicate their objectives and plans for the longer term in a complex and rapidly changing environment. In the first part, five key elements of the framework are demonstrated in successive chapters: systems and the 'big picture'; strategy; finance; structures; and integrating through 'making things work'. The second part reveals the urgent challenges that translate from the global and international through to national and local scales: climate change and sustainability, security, pandemics, and social inclusion. The evolution of technology, artificial intelligence, and data science demand stronger strategies, leadership, and management across all organisations at all scales. This book responds to this need by providing international case studies, a unique framework, and references to out-of-the-box thinking that can be applied to a variety of circumstances.Leading and Management is a valuable resource for leaders and managers at all levels in any kind of organisation, particularly in universities, local authorities, government departments, industry, and those responsible for managing research.

Learning from Experience

Leadership and Management

B2B Marketing Guidebook - Vol. 1

Autres titres sur ce thème