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Dieses E-Book entspricht den Vorgaben des W3C-Standards EPUB Accessibility 1.1 und den darin enthaltenen Regeln von WCAG, Level AA (hohes Niveau an Barrierefreiheit). Die Publikation ist durch Feature

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Haufe Fachbuch

Sascha Kronberg

Anleitung für erfolgreiche Verkaufsgespräche

Der ultimative Leitfaden für Neukundengewinnung von der Kaltakquise bis zum Abschluss

What if the key to better health isn’t just in what you eat or how much you exercise—but in how you interact with the world around you? Optimize reveals the cutting-edge science of quantum biology, showing how light, water, sound, and even human energy directly influence your body at the cellular level. We are biologically wired to exchange energy with our environment—yet modern life has severed this essential connection. Sunlight directs hormone signaling and immune function. Electrical fields guide cellular repair. Sound waves can alter the structure of water inside our bodies. Even walking barefoot on the earth reduces inflammation. In this groundbreaking book by quantum biology expert and naturopathic physician Dr. Catherine Clinton, you’ll discover: <ul><li>How to harness natural energy sources for optimal health</li><li>The surprising role of light and sound in cellular function</li><li>Quantum biology’s impact on longevity, immunity, and vitality</li><li>Simple, science-backed practices to reconnect with your body’s natural intelligence</li></ul> Rooted in the latest research, Optimize presents a revolutionary new paradigm for wellness—one that empowers you to align with nature’s forces for deep healing, increased energy, and a longer, healthier life.

A Groundbreaking 7-Step Plan to Health and Longevity Through Quantum Biology

Optimize

How Coca-Cola makes Americans sick—and makes sure we don’t know it. If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don’t find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America’s health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

How Coca-Cola Spreads Disinformation and Makes Us Sick

Sweet and Deadly

El gurú de los equipos de alto rendimiento revela las estrategias clave para trabajar con todo tipo de personas (incluso las más difíciles). ¿QUIÉN ES LA PERSONA MÁS COMPLICADA CON LA QUE TRABAJAS? Es probable que no necesites pensarlo demasiado para responder a esta pregunta. Ya sabes cuál es su nombre, cuál es su puesto, cuáles son sus manías y sus defectos. Has vivido de primera mano el desgaste mental y emocional que deja a su paso. Has visto los problemas que genera en todo el equipo. Te gustaría arreglarla, cambiarla, ignorarla o teletransportarla a una dimensión paralela. Pero no puedes, tienes que colaborar con ella. Podrías dejar el trabajo, pero en el siguiente te estará esperando otra persona complicada, así que necesitas estrategias efectivas para colaborar con (casi) cualquier persona, en especial con las más exigentes, ásperas o problemáticas. A partir de su experiencia como consultor internacional con equipos y líderes,desde el glamuroso mundo del deporte y el entretenimiento, hasta el rigor de las finanzas, las aseguradoras, la industria farmacéutica y el sector industrial-, Ryan Leak ofrece estrategias contrastadas para: <ul><li>Ver a las personas difíciles como seres humanos a los que comprender, y no como problemas por resolver.</li><li>Desintoxicar expectativas poco realistas y aprender a convivir con lo complicado.</li><li>Comunicarte de forma eficaz en entornos complejos.</li><li>Aceptar el desacuerdo saludable como una herramienta para encontrar mejores soluciones.</li><li>Establecer límites que les permitan a los demás entrar en tu mundo sin dejar que lo controlen.</li></ul>ENGLISH DESCRIPTION A New York Times Bestseller! Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams. Who is the most complicated person you work with? You probably don’t have to think very hard to answer that question. You already know their name, their job title, their quirks, and their flaws. You have firsthand experience with the mental and emotional fallout they leave in their wake. You’ve seen the problems their complexity creates for everyone on their team. You wish you could fix them, solve them, ignore them, or teleport them to a parallel dimension. But you can’t. You have to work with them. (You could quit, but your next job will have a complicated person waiting for you.) That means you need effective strategies to collaborate with (nearly) anyone. Especially the picky, prickly, problematic ones. Drawing from his global consulting experience with teams and leaders from the glitz of sports and entertainment, to the number-crunching world of finance, to the meticulous realms of insurance, pharma, and manufacturing, Ryan Leak provides proven strategies for…<ul><li>Seeing challenging individuals as human beings to understand rather than problems to solve</li><li>Detoxing unrealistic expectations and getting comfortable with complicated</li><li>Learning to communicate effectively in complex environments</li><li>Embracing healthy disagreement as a tool to discover better solutions</li><li>Setting boundaries that let people into your world without letting them run your world</li></ul> “The process of learning to collaborate with difficult individuals is transformative—it’s a gateway to greater creativity, stronger teams, and increased productivity,” Leak explains. “On the other side of complicated is the wonderful, wide-open world of effective collaboration and a workplace you love.”

Cómo trabajar con gente complicada / How to Work With Complicated People: Strategies For Effective Collaboration With (Nearly) Anyone

Die Ursachen für Schadstoffe in Wohngebäuden sind vielfältig: unzureichendes Lüften, zu sparsames Heizen oder bauliche Mängel. Nicht nur ältere und schlecht gedämmte Gebäude sind hierfür anfällig. Auch Wasserschäden treten aufgrund des Klimawandels häufiger auf als früher. Dieses Praxishandbuch von Stefan Tewinkel gibt einen umfassenden Überblick über alle Schadstoffe im Wohnbereich: von Schimmelpilzen über Asbest, holzzerstörende Pilze, Hausschwamm, Feuchtigkeit bis hin zu Schädlingen. Diese finden sich sowohl in der Wohnung als auch in der Bausubstanz. Es wird erklärt, welche Gefahren von diesen Schadstoffen ausgehen und wie man sie im Vorfeld vermeiden kann. Darüber hinaus bietet es Handlungsanleitungen, wenn bereits Schäden vorhanden sind, und geht auch auf rechtliche Aspekte ein.
Inhalte:
<ul><li>Die allgemeine Gebäudeuntersuchung</li><li>Feuchteschäden: Untersuchung und typische Schadenursachen, Ermittlung und Eingrenzung der Feuchtigkeitsquelle, Leckortung, Schimmelbefall</li><li>Sanierungs- und Sofortmaßnahmen</li><li>Elementarschäden: Hagel, Sturm, Erdbeben</li><li>Schäden durch Haustiere</li><li>Brandschäden</li><li>Gebäudeschäden und Recht</li><li>Mieter:in und Vermieter:in: Mietminderung</li><li>Immobilieneigentümer:in, Verwalter:in und Haftung</li><li>Versicherungsrecht</li></ul>

Ein Praxishandbuch

Schimmel, Schädlinge und Schadstoffe im Wohngebäude

... für Dummies

In diesem Buch finden Neulinge und Quereinsteiger im Vertrieb alles, was sie brauchen, um zu einem Verkaufsprofi zu werden. Sämtliche Bereiche des Verkaufs werden behandelt: neben den Klassikern wie Einwandbehandlung und Neukundenakquise werden auch neuere Themen wie Social Selling und Storytelling ausführlich besprochen. Ein besonderer Fokus liegt auf den Bedürfnissen des Kunden: Welche Ansprache benötigt ein Kunde, der analytisch entscheidet, wie bringen Sie einen Kunden zu einer Kaufentscheidung, der sich einfach nicht entscheiden mag? Es werden psychologische Hintergründe zu FOMO, Priming, Ankern und vielen Techniken mehr erklärt. Abgerundet wird das Buch durch zahlreiche konkrete Beispiele, Fragen zur Selbstreflexion und Tipps, wie man es schafft, an einem grauen Tag endlich die Anrufe zu machen, die man schon den ganzen Tag vor sich herschiebt.

Erfolgreich im Verkauf für Dummies

THE IDEA MUSCLE
Train Your Mind to Think Bigger, Create More, and Act Faster
Most people wait for inspiration.
Successful creators, entrepreneurs, and innovators don't.
They train for ideas.
Just like your body gets stronger with exercise, your ability to generate ideas gets stronger with use. The more you challenge your mind, question assumptions, chase rabbit holes, and connect unexpected dots, the more powerful your thinking becomes.
The Idea Muscle is a collection of sharp, entertaining essays about curiosity, creativity, entrepreneurship, and the strange ways ideas shape our lives.
From youth baseball tournaments and long-distance runs to marketing experiments, media narratives, and the power of asking better questions, author C. Lowry explores what happens when you stop accepting the world as it is-and start thinking about how it could be better.
Inside this book you'll discover:
¿ Why ideas are a skill you can train, not a talent you're born with
 ¿ How curiosity and "rabbit holes" lead to breakthrough thinking
 ¿ Why action beats overthinking every single time
 ¿ The hidden connection between creativity, entrepreneurship, and daily habits
 ¿ How questioning assumptions can unlock entirely new opportunities
 ¿ Why the people who change the world think differently than everyone else
These essays are part philosophy, part storytelling, and part mental workout.
Some will make you laugh.
 Some will challenge your thinking.
 And a few might send you down a rabbit hole of your own.
One thing is certain:
Your brain is capable of far more ideas than you're currently using.
It's time to start training.
Welcome to The Idea Muscle. ¿¿¿¿

The Idea Muscle

How do we make workplaces more sustainable, given the present world challenges? Balancing critical and management perspectives with the sociological and psychological aspects of organizational behaviour, this textbook provides a comprehensive introduction to the subject and helps you think critically about the effects of human action on people at work. This edition has reworked chapters and a strong focus on sustainability and diversity, equity and inclusion (DEI) in the workplace. It includes new coverage of the impact of artificial intelligence, work-life balance, hybrid and remote working, DEI initiatives and changes to organizations post-Covid. There are a variety of features to help you connect theory to practice, including The Reality of Work and Globalization and Organizational Behaviour. Globally-oriented, this 5th edition includes new cases and examples from around the world, and includes new chapter case studies that are aligned to the United Nations Sustainable Development Goals. It assumes no prior knowledge of the subject or previous work experience, and the content fits to the typical structure of Organizational Behaviour modules at undergraduate, postgraduate and MBA level. This edition is supported by extensive online teaching and learning resources, freely available at bloomsbury.pub/organizational_behaviour_5e

Work, People, Teams, Culture, Leadership

Organizational Behaviour

These leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9/11 attacks, in war-torn Ukraine, and on the NFL sidelines. Dr. Thom Mayer doesn’t just talk about leadership: he lives it in the world’s most high-stakes situations. From commanding the 9/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn’t about titles or positions. It’s about action. In this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: “Leadership is worthless . . . but leading is priceless.” “Power is worthless . . . but influence is priceless.” “Success is worthless . . . but failure is priceless.” Through gripping stories from the Pentagon’s smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act. Whether readers are managing a team, raising a family, or facing a crossroads, Mayer’s hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn’t theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance.

What I Learned from 9/11, the NFL, and Ukraine

Leadership Is Worthless…But Leading Is Priceless

The Power to Prosperity gives you the money and mindset basics that compound: define prosperity on your terms, set clear goals, build habits that stick, learn the language of money, and focus your effort where it pays off. You will map priorities, direct your money with purpose, and install simple routines that reduce chaos and raise confidence. Mindset matters, but action wins: plan, focus, execute, review, repeat. Mindset matters and action wins: plan, focus, execute, review, repeat. Prosperity stops being luck when you treat it like a skill you can learn and a system you can follow.

The Power to Prosperity

If you’re tired of one-size-fits-all leadership advice—this book is for you. If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough. The Antihero Advantage gives you permission to throw conventional leadership wisdom out the window, trust your instincts, and stop performing for approval or to meet some unrealistic standard. Instead, you’ll learn how to transform your flaws, fears, and doubts into tactical advantages. Bestselling author, communication strategist, and founder of Art of Coaching Brett Bartholomew tells it straight: You become a more effective leader when you learn how to channel your darker impulses with awareness, discipline, and strategy. Because real change rarely comes from playing it safe or trying to fit a mold. Sometimes you have to be willing to be a misfit — an antihero. That means breaking a few rules, accepting that not everyone will like you, and developing the tools needed to handle difficult people and to face conflict in ways that drive progress. Modern leadership demands social agility, power fluency, and adaptability. The Antihero Advantage gives you the tools to operate in complex, morally gray environments without losing yourself in the process. Stop seeking approval. Stop waiting for certainty. Stop doubting yourself. Only then will you become the leader you were meant to be.

Become the Leader You're Meant to Be

The Antihero Advantage

What if the key to preventing every incident wasn't found in policies and procedures, but in the daily moments that inspire your people to truly care?In The Heart and Soul of Safety, Paul Espenan delivers 55 powerful safety leadership moments designed to transform the way you lead. Born from years of delivering weekly inspiration to operations teams, these stories aren't theoretical. They're proven catalysts for cultural change.From a lightning strike on Lake Pontchartrain to Neil Armstrong's coolness under pressure, from the custodian who had a school named after her to the Polynesians who spent 400 years following the plovers to Hawaii, each chapter uses compelling narratives to illuminate timeless leadership principles that keep people safe.This book will help you: <ul><li>Build authentic credibility with your team.</li><li>Transform complacency into vigilant engagement.</li><li>Lead with the one quality that matters most: caring.</li><li>Create psychological safety zones where honesty thrives.</li><li>Turn close calls into powerful teaching moments.</li><li>Make safety personal, not procedural.</li></ul>The Heart and Soul of Safety provides the fuel your organization needs to stay engaged in safety culture. Each moment includes reflection questions and quotations to help you customize the message and make it uniquely yours.Paul Espenan has transformed organizations for over 38 years through authentic leadership that shapes positive safety cultures and delivers breakthrough results. He currently serves as Senior Vice President of Environmental, Health, Safety and Regulatory for Diversified Energy Company. A Certified Safety Professional with a Master of Science in Environmental Science, Paul previously held leadership positions at Halliburton, ConocoPhillips, and LINN Energy.

Leading Safety Performance From the Heart

The Heart and Soul of Safety

Hand aufs Herz: Wie oft haben Sie schon Slogans gehört wie "Wir garantieren Ihnen 30 Bewerber in 30 Tagen"? Und wie oft haben Sie dafür viel Geld bezahlt, nur um am Ende frustriert festzustellen, dass Quantität nichts mit Qualität zu tun hat? 

Viele Inhaber im Handwerk und technischen Mittelstand stecken in einer gefährlichen Falle: Die Auftragsbücher sind voll, aber das Konto füllt sich nicht im gleichen Maße, weil die falschen Aufträge angenommen werden. Gleichzeitig fehlt das Personal, um die Arbeit zu bewältigen. Die Standard-Lösung? Ein Obstkorb für die Mitarbeiterbindung und die nächste teure Recruiting-Kampagne bei einer Agentur, die das Blaue vom Himmel verspricht. 

Dieses Buch räumt auf.

Es ist die Antwort auf das "Hoffnungs-Marketing", das so viele Betriebe lähmt. Andreas Schmitz, selbst Unternehmer seit 2005 und aufgewachsen zwischen Backstube und Spedition, redet Klartext. Gemeinsam mit Marleen, TÜV-zertifizierte Expertin für Verkaufspsychologie, legt er die Karten auf den Tisch:

Warum Mitarbeiter keine Pizza sind: Wer schnell bestellt, bekommt oft nur "Fast-Food-Personal", das genauso schnell wieder geht.

Die Garantie-Lüge: Warum "Einstellungs-Garantien" oft nur durch Bots und Tricks erfüllt werden und wie Sie Blender sofort entlarven.

Raus aus dem Hamsterrad: Warum mehr Umsatz oft Quatsch ist und wie Sie lernen, zu schlechten Aufträgen "Nein" zu sagen, um Ihre Marge zu retten.

Prozesse statt Obstkörbe: Warum echte Fachkräfte nicht wegen Bananen bleiben, sondern wegen funktionierender Abläufe und gutem Werkzeug.

Dieses Buch ist kein theoretischer Ratgeber. Es ist ein Praxis-Handbuch für Macher, die verstehen wollen, wie man RecruitingEffekt (die richtigen Leute finden) und SalesEffekt (die richtigen Preise durchsetzen) zu einem krisensicheren Wachstumsmotor verbindet.

Werden Sie vom Getriebenen zum Gestalter. Hören Sie auf zu hoffen. Fangen Sie an zu systematisieren.

Schluss mit Hoffnungs-Marketing. Der Code für Mitarbeitergewinnung und Vertriebserfolg im Mittelstand

SYSTEM SCHLÄGT ZUFALL

Anleitung für erfolgreiche Verkaufsgespräche

Autres titres sur ce thème