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Gesamtkatalog

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Economics and Finance (R0)

Elena G. Popkova

Anastasia A. Sozinova

AgroTech

AI, Big Data, IoT

Farm Machinery Depots in Technical and Digital Support of Agriculture.-&amp;nbsp;Directions for Stimulating Digitalization in the Agricultural Sector of the Russian Economy.-&amp;nbsp;Agroecology in the Context of Sustainable Development: Improving the Environmental Information System.-&amp;nbsp;Green Energy Stimulating State Policy as a Factor of New Economic Cycle Formation.-&amp;nbsp;Study of “Digital Portraits” and Value Priorities of Rural and Urban Residents as a Component of Strategic Planning and Forecasting of Rural Socio-Economic Development.&lt;br&gt; &lt;br&gt;  &lt;br&gt;

Dieses Buch erläutert alle erfolgsentscheidenden Spielregeln und Herausforderungen für digitale Advertiser und präsentiert konkrete Handlungswege, wie Online-Marketing künftig effizient, strukturiert und lukrativ betrieben werden kann.Denn: Die Digitalisierung im Marketing verändert die Beziehung zwischen Unternehmen und ihren Kunden fundamental. Der Paradigmenwechsel in puncto Effizienz, Analyse- und Steuerungsprozesse stellt insbesondere etablierte Strukturen vor große Herausforderungen. Der Autor&nbsp;zeigt alle Stellschrauben auf, die in der digitalen Werbeerfolgskontrolle, bei Organisationsaufbau, Mitarbeiterqualifikation, Analytics, Budget- und Kanal-Steuerung, CRM, Nutzerführung, Conversion-Rate-Optimierung sowie in der Zusammenarbeit mit Technologieanbietern und Agenturen wichtig sind, um effizient Online-Marketing zu betreiben.Ein wertvolles Buch für Unternehmenslenker und Führungskräfte, die die Voraussetzungen für eine wettbewerbsfähige und zukunftsorientierte Marketingorganisation schaffen wollen.&nbsp;Mit anschaulichen Best Practices, direkt umsetzbaren Tipps und Kniffen sowie zahlreichen Benchmark-Lösungswegen. Der Inhalt- Werbeerfolgskontrolle: Offline versus Online- Der optimale Steuerungsprozess: You manage what you measure- Die ideale Organisationsform für Digitale Advertiser: Aufbau und Entwicklung im war for digital talents- Die Rolle der Agenturen: Arbeitsteilung, Steuerung, Vergütung, Werttreiber, Konflikte und Stärken&nbsp;- Technology Landscape: Von Tool-Wut und Innovationszyklen Der AutorErik Siekmann ist Geschäftsführer einer auf Effizienzsteigerung im Online Marketing spezialisierten Unternehmensberatung. Zuvor war er in verschiedenen Führungpositionen im Bereich E-Commerce tätig und arbeitete bei renommierten Unternehmensberatungen in Deutschland und Frankreich.&nbsp;

Controlling, Organisation und Optimierung - Wie Sie Werbeerfolge messen, steuern und steigern (AT)

Effizientes Online-Marketing

Emerging technologies such as autonomous vessels, artificial intelligence, and alternative fuels are revolutionizing the way we operate at sea. This volume examines how advancements in information technology and biotechnology are influencing the evolution of ocean law and policy. These technologies, including blockchain, satellite and submarine cable communications, nuclear power at sea, seabed mining, underwater archaeology, marine genetics, and decarbonization, are changing the architecture of ocean governance. This volume explores both the opportunities and challenges these advancements pose to the law of the sea, which is evolving to adapt to ever accelerating rates of global change. Looking forward, the book considers the role of the law of the sea in the future of ocean governance. This title is also available as open access on Cambridge Core.

Marine Technology, Ocean Development and the Law of the Sea

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. 
This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.

From Product and Service Design to Market and Pricing Strategies

Applied Conjoint Analysis

Transforming Financial Management with AI, BI, and Data-Driven Decision Making offers a comprehensive exploration of how emerging technologies are revolutionising the financial landscape. This timely work delves into the powerful convergence of artificial intelligence, business intelligence, and data analytics, providing financial professionals with a roadmap to harness these tools for operational efficiency, risk mitigation, and strategic growth. Through a blend of theoretical insights and practical implementation strategies, readers will gain a deep understanding of how to navigate and lead in a rapidly evolving financial environment.
As organisations grapple with the exponential growth of data and the increasing complexity of digital tools, the ability to make informed, data-driven decisions has become a critical differentiator. This essential guide for business leaders, analysts, and decision-makers offers real-world case studies, actionable frameworks, and applied methodologies, it empowers readers to translate technological potential into measurable business outcomes--driving innovation, eliminating inefficiencies, and achieving sustained competitive advantage in the data-driven era.

Transforming Financial Management with Ai, Bi, and Data-Driven Decision Making

Ethics in the Modern Business Environment explores the evolving role of ethics in modern-day's dynamic business landscape and interconnected complexities. It covers a wide range of areas, from real-world high-profile scandals to the drivers behind sustainable efforts and exceptional rise of artificial intelligence affecting organizations and their ethical practices.This book critically examines the different types of ethical dilemmas shaping modern businesses. Through a practical lens, and by using real-life case studies and existing frameworks to address cross-industry challenges, the book enables entrepreneurs, policymakers, and leaders to find ways to deal with ethical complexities.Thus, this book serves as a navigating tool for practitioners, businesses leaders, and future-preneurs, while it is also a practical study guide for academics and students to gain understanding about modern day ethics management. The forward-looking perspective of this book explores emerging trends, best and sustainable practices, and consumer sovereignty, while emphasizing the importance of cultural awareness, leadership, and integrity in building an ethical and sustainable future.

Ethics in The Modern Business Environment

Digital Transformation and Innovation

This book examines the evolving role of digitalization in knowledge transfer within businesses and education, offering a thoughtful exploration of innovative frameworks, case studies, and practical strategies to address the challenges of a rapidly changing landscape. Integrating perspectives from very diverse fields highlights how AI, immersive technologies, and an attitude of co-creation can enhance knowledge retention, ecosystem thinking, and learner engagement.&nbsp;Bringing together contributions from experts across industries and academia, the book combines theoretical insights with truly practical applications. Topics include AI-enhanced HR processes, digital ecosystems for small and medium-sized enterprises, and methods to improve learner motivation through tools like chatbots and immersive worlds. Through case studies, such as the use of an Extended Reality demonstrator in collaborative workspaces and systematic approaches to AI adoption, the book provides readers with a deeper understanding of how knowledge transfer can be reimagined in digital environments. It also raises critical questions about the integration of AI, the ethical implications of automation in knowledge management, and the future of workplace learning. It further explores practical solutions, including frameworks for collaborative business-education partnerships and strategies to support upskilling and innovation in digital ecosystems. Its focus on fostering resilient, adaptive systems and addressing pressing challenges in knowledge transfer makes it a practical guide for creating sustainable and forward-thinking solutions.As such, the book provides business leaders, educators, and policymakers with actionable insights to support innovation, sustainability, and collaboration. Professionals navigating the complexities of digital transformation will also find it a valuable resource.

Shaping the Future

Digital Transformation in Knowledge Transfer

China Insights

This book mainly studies Shenzhen's continuous formation of a number of "Shenzhen experience," "Shenzhen Quality," "Shenzhen Standard," "Shenzhen sample," and so on in promoting industrial digital transformation, stimulating the potential of digital industrialization, strengthening the digital economy support system, and improving the digital level of public services.
<div>The book discusses that Shenzhen fully relies on its own to promote the Guangdong-Hong Kong-Macao Greater Bay Area, the pilot demonstration zone of socialism with Chinese characteristics and the location advantages of the special economic zone, continuously optimizes the development environment of the digital economy and the support system of policies and regulations, and further promotes the construction of digital transformation and digital infrastructure. It has cultivated high-quality digital economy industries with core competitiveness and a number of representative digital economy and high-tech enterprises and achieved fruitful results in the development of digital economy.</div>
<div> </div>

Shenzhen's Experience

High-quality Development of Digital Economy

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Springer Proceedings in Business and Economics

This open access proceedings of 4th World Police Summit (WPS2025) presents cutting-edge research and practical insights from the world’s leading law enforcement experts. It captures the most pressing challenges in modern policing, offering innovative strategies and solutions across critical areas such as financial crime, anti-narcotics operations, cybersecurity, AI-driven policing, forensic analysis, police education and training. With its multidisciplinary approach, integrating real-world case studies, advanced technologies, and global best practices, the book provides actionable insights for law enforcement professionals, policymakers, and researchers, with an emphasis on technological advancements and international collaboration. The book covers topics ranging from the use of AI and predictive policing to combat crime, to the latest innovations in drug enforcement, digital fraud prevention, and traffic security.By showcasing global perspectives and the latest law enforcement strategies, this volume offers a comprehensive roadmap for shaping the future of policing in the digital era. Whether you are a practitioner or an academic, this collection provides the tools and knowledge needed to navigate the evolving landscape of global law enforcement.

Proceedings of 4th World Police Summit (WPS), Dubai Police, Dubai, UAE, 2025

Beyond the Badge: Strategic Innovations and Global Approaches in Policing

New Frontiers in Regional Science: Asian Perspectives

This book integrates diversified disciplines, research approaches, and methodologies of area studies, regional economic development, and regional science. With its huge population, China has accomplished rapid economic growth since the 1990s, although the significant income gap among regions and individuals has become a serious problem for its society. China's accession to the WTO in 2001 has had various influences on the entire food system, from agriculture to consumers, through the food manufacturing and distribution industries. The changes in the Chinese food system are considered to have also affected the agriculture and food industries in Asian countries where economic interdependence has been promoted in past decades. The author argues these issues based on interdisciplinary and multi-disciplinary methods and approaches and has successfully derived empirical and theoretical results that are rich in policy implications. The topics addressed include food security and sustainability of agriculture especially in the suburbs of big cities; poverty reduction in rural agricultural areas amidst prosperity in urban and coastal areas; regional networks and international trade of the food industry in East Asia; creation of innovative knowledge and human capital for clustering of the agro-food sector; regional development strategy; and international cooperation. The book is interesting for researchers in the field, especially for those who are concerned with the food system that has been changed dynamically in the past two decades, and it is informative, as well, for practitioners who are engaged in related business.

Global Trends and Dynamism of China's Agro-Food System

We're living through a transformation as profound as electricity or the printing press, yet AI often feels more like hype than help. With clear language, vivid illustrations, and humor, veteran AI researcher Sairam Sundaresan unpacks machine learning, natural language, computer vision, and recommender systems, showing how they drive the tech we use daily. You'll learn how AI works, where it appears, and how to make smarter choices about its role in your life and work. In two parts, the book moves from core concepts to real applications while debunking myths and stripping away buzzwords.

An Illustrated Introduction

AI for the Rest of Us

A Comprehensive Introduction

Financial Technology

AgroTech

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