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De Sordi J: Strategic Downgrade of
Products and Services

Strategic Downgrade of Products and Services

An Organizational Zemblanity Framework

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Edition Wissenschaft & Praxis

Ein Vier-Phasen-Modell nach DIN EN ISO 9241-210

Humanzentrierte KI im Arbeitskontext

Messe-, Kongress- und Eventmanagement

'Event Infrastructure': This anthology, edited by Axel Barwich, brings together theses addressing key issues in modern event technology. The focus is on event logistics, LoRaWAN sensor technology, remote mixing, generative AI in lighting design, technical needs assessment, safety considerations, as well as vibe coding and cybersecurity. The contributions combine scientific analysis with concrete applications and highlight both the potential and limitations of current solutions.

Mobilität, Technik und KI

Infrastruktur für Veranstaltungen

Why Big Labor moved to the right— and the fight ahead for the left to win back America’s working class Unions helped construct the American middle class, defeat Jim Crow, and advance progressive rights, but in Trump’s America, the labor movement is changing. In Big Labor's Big Shift, journalist Nathan Bomey explores how Big Labor and the working class are no longer an automatic ally of the American left. Fueled by decades of economic decline, political disillusionment, and cultural disenfranchisement, new politically nebulous and economically populist leaders in the movement are building a powerful new movement based on class warfare that prizes wage and benefit gains over traditional progressive priorities. Through original reporting and first-hand interviews, Bomey traces key events that have led to this political shift. Bomey reveals: -At the Teamsters, president Sean O’Brien is cozying up to Donald Trump and blasting Democrats as tools of big business, even showing up at the Republican National Convention to deliver his message. -At the United Auto Workers, president Shawn Fain is seizing an opportunity to break the free trade consensus in Washington. The devout Christian, who wields religious rhetoric from the stump, is aligning with the Trump White House on tariffs and blasting Democrats for aggressively pursuing electric vehicles to fight climate change. Bomey shows how the two interconnected phenomena represent a massive political realignment—not just along cultural and nationalism lines, but of the working class itself away from its historic roots in the Democratic party. Urgent and compelling, Big Labor's Big Shift encapsulates the fight for the soul of the union movement.

Why Unions Left Democrats

Big Labor's Big Shift

European Advertising Academy

The sixteenth volume of Advances in Advertising Research presents 12 top papers from the 23rd ICORIA conference in the Netherlands, hosted by Erasmus University Rotterdam. Selected from 152 global contributions, it discusses social media and AI-driven advertising, representation in advertising as well as data privacy, offering valuable insights for researchers and practitioners in advertising, communication and media management.The EditorsDr. Freya De Keyzer
 is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
 Dr. Kyriakos Riskos
 is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
 FH-Prof. Dr. Martin Waiguny
 is Executive Managing Director at the Carinthia University of Applied Sciences in Villach, Austria.

Advertising with a Purpose: Creating Impact through Research Excellence

Advances in Advertising Research XVI

The definitive business ethics textbook for university students.

An engaging, globally focused introduction to business ethics that builds awareness of key themes such as corporate responsibility, sustainability, and stakeholder management. Through real-world cases, practical tools, and current debates, students learn to navigate ethical challenges in modern business.

Selling points:
- A complete, confidence-building introduction to business ethics supports first-time learners while offering enough depth for more advanced courses, helping students quickly grasp key concepts and apply them with confidence.
- A clear, engaging, and highly accessible writing style, paired with an intuitive structure, guides students through complex ideas step by step and makes the content easy for instructors to deliver.
- Global perspectives are brought to life through rich, contemporary case studies from both developed and emerging economies, helping students connect theory to real-world business practice.
- A range of innovative learning features, such as Ethical Dilemmas, Think Theory, and Research Exercises, actively engage students while developing the critical thinking and decision-making skills essential for employability.
- A fully integrated enhanced e-book supports flexible, interactive learning. It features embedded practitioner videos with career insights, author-led audio introductions, self-assessment quizzes, revision decks, and intuitive navigation with additional learning support.

New to this edition:
- Contemporary themes are woven throughout and comprehensively updated to reflect global developments representing diverse cultures, climate change and sustainability, global health, and Artificial Intelligence, each brought to life through current, real-world ethical examples.
- New pedagogical features include Think Climate, prompting reflection on environmental challenges, and Critical Call Outs, encouraging students to question assumptions and think counter-intuitively.
- New case studies on Ben &amp; Jerry's, Shein, Extinction Rebellion, and (Un)Ethical Leadership, alongside refreshed coverage of McDonald's, Volkswagen, the Olympics, and Airbnb.
- Expanded careers focus in Chapter 12, highlighting business ethics roles and featuring insights from industry leaders across sectors to support students' post-university career planning.
- Enhanced digital support with audio podcast introductions for every chapter and case study videos to reinforce learning and increase engagement and understanding.
- Updated throughout with contemporary academic research, ensuring students engage with the latest debates, frameworks, and developments in business ethics scholarship.

Business Ethics

Critical Cases on the Downside of Business

The Dark Side 4

Große Transformationen scheitern - und werden trotzdem weitergeführt.
 
 Was als Aufbruch beginnt, wird in vielen Unternehmen zur Dauerbaustelle: endlose Programme, steigende Kosten, sinkende Energie. Transformation wird zum Selbstzweck - und vernichtet am Ende genau den Wert, den sie eigentlich schaffen sollte.
 
 
Doch es geht auch anders.
 
 Stellen Sie sich Ihre Organisation wie einen Oktopus vor: hochintelligent, anpassungsfähig und widerstandsfähig. Seine Arme arbeiten perfekt zusammen - und sind zugleich in der Lage, eigenständig zu denken und zu handeln. Genau diese Fähigkeit brauchen Unternehmen heute.
 
 In 
Die Oktopus Organisation zeigen Phil Le Brun und Jana Werner, erfahrene Führungskräfte und Experten aus der Praxis globaler Unternehmen, wie Organisationen den Schritt zu diesem neuen Modell meistern. Statt großer, einmaliger Transformationen setzen sie auf 
kontinuierliche, dezentrale Veränderung - schneller, wirksamer und nachhaltiger.
 
 Dieses Buch ist für alle, die:
 
<ul>
 <li>genug haben von Transformationen, die mehr versprechen als sie liefern.</li>
 <li>ihre Organisation an eine Welt anpassen wollen, die sich ständig verändert.</li>
 <li>nach einem klaren, praktikablen Weg suchen, um echte Wirkung zu erzielen.</li>
</ul>Entdecken Sie, was Unternehmen wirklich beweglich macht:
 
<ul>
 <li>Klarheit statt Komplexität - damit alle wissen, worauf es ankommt.</li>
 <li>Verantwortung statt Kontrolle - damit Menschen handeln können.</li>
 <li>Lernen statt Planung - damit Veränderung kontinuierlich gelingt.</li>
</ul>
Die Zukunft gehört Organisationen, die sich ständig weiterentwickeln. Dieses Buch zeigt Ihnen, wie Sie genau das erreichen - ohne die nächste große Transformation.
 
 
Machen Sie Ihre Organisation zum Oktopus.

Wie Führungskräfte starre Organisationen überwinden und Unternehmen erfolgreich machen

Die Oktopus Organisation

The Hotel Development and Management Guide is an accessible, global, end-to-end reference book that illustrates how hotel concepts are conceived, financed, branded, operated and governed, connecting strategy, finance and department-level operations into one integrated framework.Readers gain a clear, decision-grade understanding of how hotel value is created and sustained across the full lifecycle. The book integrates feasibility, brand and operator strategy, departmental operations, asset management, and emerging forces such as AI and ESG, using practical frameworks, checklists, and financially grounded analysis to support real-world decision-making. Case studies are integrated throughout from hotel owners around the world to showcase real life situations and issues.This invaluable text offers an integrated, one stop professional-level reference for hotel owners and investors, as well as upper-level undergraduate, postgraduate, MBA and executive-education students studying hospitality management and hotel operations management.

The Hotel Development and Management Guide

The Seven Virtues of Great Investors

Organisational behaviour is at a critical inflexion point. For decades, the field has provided the foundational theories for understanding how people, groups, and structures influence behaviour within organisations. Yet, a seismic shift has occurred in the very nature of work itself and the old models are increasingly insufficient to explain the unprecedented challenges and opportunities facing leaders, employees, and scholars today. This two-volume edited collection is a vital, timely, and ambitious reframing of the organisational behaviour field for the 21st century.&nbsp;This first volume, which focuses on individuals, groups, and power, addresses the foundational pillars of organisational behaviour through the lived experience of managers, team members, and leaders today. From the psychological toll of continuous surveillance to the ethical dilemmas of ‘woke-washing’, the chapters in this collection explore the complexities of the post-pandemic workplace. It will be of great interest to scholars and students of organisational behaviour, work and employment.Gbolahan Gbadamosi
 is a Professor in Organisational Behaviour and Human Resource Management at Bournemouth University Business School, UK. Using both qualitative and quantitative methods, his research explores four key areas: diversity and inclusion, well-being and work-life balance, careers and employability, and unethical work practices.&nbsp;He has published widely in books and journals.
 Toyin Ajibade Adisa
 is a Professor in Organisational Behaviour and Human Resource Management at the Royal Docks School of Business and Law, University of East London, UK. He teaches and researches issues in human resource management, organisational behaviour, employment relations, organisational culture, diversity and equality, flexibility and work-life balance, and reforms in emerging and developing economies. He has published widely in books and journals.

A Critical Look at Individuals, Groups, and Power

The New Organisational Behaviour, Volume I

„Das neue Werk von Bernd Wirtz erlaubt einen umfassenden und leicht verständlichen Einblick in den komplexen Bereich des Digital Marketing. Dem Autor gelingt dabei eine sehr gute Mischung aus theoretischer Fundierung und hohem Praxisbezug. Durch die klare Struktur und die Breite des behandelten Themenspektrums ist dieses Buch nicht nur für Studenten, sondern auch für Praktiker hervorragend geeignet."
 Dr. Rüdiger Grube,&nbsp;Mitglied des Vorstands der Daimler AG&nbsp;2001-2009, 
 Vorstandsvorsitzender Deutsche Bahn AG 2009-2017, Vorsitzender des Aufsichtsrats
 
 Vodafone GmbH
 
 „In einer Zeit, in der Megatrends wie Individualisierung und Vernetzung unser aller Verhalten verändern, erhält Digital Marketing einen ganz neuen Stellenwert. Bernd W. Wirtz behandelt dieses wichtige Thema wissenschaftlich fundiert und systematisch, aber gleichzeitig praxisnah und anwendungsorientiert. Er versteht es, die Zielgruppe Studenten ebenso anzusprechen wie die Unternehmenspraxis.“&nbsp;
 Bernhard Maier, Mitglied des Vorstands Porsche AG 2010-2015, Vorstandsvorsitzender Škoda Auto a.s. 2015-2020Der Inhalt<ul><li>Grundlagen des Digital Marketing</li><li>Instrumente des Digital Marketing</li><li>Prozess des Digital Marketing</li><li>Anwendungsbereiche des Digital Marketing</li><li>Fallbeispiele</li></ul>Der AutorUniv.-Prof. Dr. Bernd W. Wirtz
 ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.

Grundlagen - Instrumente - Prozesse

Digital Marketing

Strategic Downgrade of Products and Services

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