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Adoption of NFTs and Cryptocurrency in
Marketing

Adoption of NFTs and Cryptocurrency in Marketing

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

In today’s hyperconnected world, businesses must embrace digital transformation while demonstrating authentic social and environmental responsibility. This edited collection explores how sustainability, technology, and branding intersect to shape corporate reputation and stakeholder trust.Bringing together leading scholars, it examines the evolving strategic role of CSR in digital ecosystems, addressing topics such as artificial intelligence, ESG disclosure, ethical branding, consumer engagement, digital activism, and transparency in sustainability communication.Through cutting-edge research and global case studies, the book offers an interdisciplinary perspective on responsible branding in the digital age. It provides valuable insights for academics, researchers, students, and practitioners seeking to strengthen brand equity, foster stakeholder engagement, and contribute to sustainable development goals.Iza Gigauri
 is Professor and Head of the Research Center for Administrative Sciences at the School of Business and Administrative Studies, The University of Georgia, Tbilisi. Her research focuses on corporate social responsibility, sustainability, marketing, entrepreneurship, and digitalization. She has authored more than 100 scientific publications and is an active keynote speaker, editor, and member of international scientific committees. She has received numerous scholarships, research grants, and awards.
 Eduardo Sánchez-García
 is Assistant Professor in the Department of Business Organization at the University of Alicante. His research focuses on organizational strategies and capabilities that drive innovation, value creation, competitiveness, and sustainable development. He has published more than 100 scientific articles, including over 70 papers in journals indexed in the Web of Science Core Collection. He has led and contributed to competitive research and knowledge-transfer projects with companies and international academic partners.
 Javier Martínez-Falcó
 is Assistant Professor in the Department of Business Organization at the University of Alicante and Research Fellow in the Department of Geography and Environmental Studies at the University of Stellenbosch. He has published articles in leading journals and edited volumes. He is co-founder of the Conference on Economics and Management of Wine Companies, the Conference on Wine Tourism, and the International Conference on Strategic Management of Wine and Food Tourism for Sustainable Regional Development.

Integrating Sustainability, Artificial Intelligence, and Stakeholder Engagement

CSR and Branding in the Digital World

A Plain English Guide to Thinking Globally and Investing Wisely: The life-changing personal finance and investment bestseller

How to Own the World

Management for Professionals

This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without&nbsp; the assistance of a comprehensive I.T system;&nbsp; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.

Advanced Fashion Buying and Merchandising

Springer Proceedings in Business and Economics

20th International Conference on Business Excellence, ICBE 2026, Bucharest, Romania, March 26-28, 2026

Driving Competitive Advantage through AI and Digital Ecosystems

What can a Roman coin, a Chumash shell necklace, and a Bitcoin tell us about world history? This book traces the surprising life of money across centuries and civilizations. The Daily Life of Money in History offers an eye-opening look at how humans have exchanged value across time and cultures. Each of the 150 entries explores a single object-beautifully illustrated and deeply contextualized-to uncover how people bought, sold, traded, saved, and survived through the ages. Designed with researchers, educators, students, and curious readers in mind, this richly visual volume brings together cultural history, economic life, and global exchange in a highly accessible format. Each object includes origin details, historical purchasing power, and its legacy today-making it an ideal reference for classrooms, libraries, and history lovers alike.

The Daily Life of Money in History

DK How Stuff Works

The Concepts Visually Explained

How Investing Works

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Discover how inclusive capitalism can restore American greatness and secure the nation's economic future for everyone Capitalism For All: Inclusive Economics and the Future-Proofing of America by John Hope Bryant presents a revolutionary framework for rebuilding American prosperity through economic inclusion rather than division. As the founder and CEO of Operation HOPE, America's first non-profit social investment banking organization, and a former vice-chairman of the President's Advisory Council on Financial Literacy, Bryant brings decades of frontline experience empowering underserved communities. This book addresses America's growing economic inequality and social fragmentation by demonstrating how inclusive capitalism - not exclusionary policies - can restore the middle class, revitalize the American Dream, and maintain our position as the world's leading economy. Bryant's comprehensive analysis spans three critical sections: making the case for capitalism that works for all Americans, providing practical strategies for implementation, and charting the path forward on domestic and global stages. The book tackles everything from rebuilding opportunity ladders and leveraging technology as an equalizer to preparing for AI's impact and creating sustainable jobs of the future. With detailed business plans for America and insights into stakeholder capitalism, Bryant offers both diagnosis and cure for our economic challenges, concluding with a vision of America as a global model for inclusive prosperity. Key insights and strategies include: <ul> <li>The Middle Class as America's Superpower How expanding rather than contracting our middle class strengthens national security and economic competitiveness</li> <li>Futureproofing Through Technology Concrete plans for ensuring AI and emerging technologies lift all Americans rather than leaving communities behind</li> <li>Stakeholder Capitalism in Action Real-world examples and frameworks for businesses to drive inclusive growth while maintaining profitability</li> <li>Global Leadership Through Inclusion How inclusive economics positions America as a beacon of opportunity and strengthens our international influence</li> <li>Practical Implementation Tools Detailed playbooks and business plans for creating systemic change at community, corporate, and policy levels</li> </ul> Capitalism For All serves business leaders, policymakers, community organizers, and engaged citizens who recognize that America's strength lies in its people's collective prosperity. Whether you're seeking to understand how economic inclusion drives national competitiveness or looking for actionable strategies to build a more equitable capitalism, Bryant provides both the moral imperative and practical roadmap for ensuring the American Dream remains achievable for all.

Capitalism for All

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

European Advertising Academy

The sixteenth volume of Advances in Advertising Research presents 12 top papers from the 23rd ICORIA conference in the Netherlands, hosted by Erasmus University Rotterdam. Selected from 152 global contributions, it discusses social media and AI-driven advertising, representation in advertising as well as data privacy, offering valuable insights for researchers and practitioners in advertising, communication and media management.The EditorsDr. Freya De Keyzer
 is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
 Dr. Kyriakos Riskos
 is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
 FH-Prof. Dr. Martin Waiguny
 is Executive Managing Director at the Carinthia University of Applied Sciences in Villach, Austria.

Advertising with a Purpose: Creating Impact through Research Excellence

Advances in Advertising Research XVI

Adoption of NFTs and Cryptocurrency in Marketing

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