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Adoption of NFTs and Cryptocurrency in
Marketing

Adoption of NFTs and Cryptocurrency in Marketing

From the author of&nbsp;A People's Guide to Capitalism, a clear-eyed look at the world of cryptocurrencies, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a multi-trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are alienated by an economic system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Enter&nbsp;Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she exposes the dangerous consequences of crypto's rise and offers alternative avenues for imagining what economic democracy could actually be.

The New Financial Dystopia

Crypto-Capitalism

Yale Program on Financial Stability Series

A critical examination of the Federal Reserve-told by the policymakers, economists, and observers who know it bestThe Federal Reserve is one of the most powerful institutions in the world-and one of the least understood. Drawing on twenty-one interviews with former governors, reserve bank presidents, staff economists, lawmakers, journalists, scholars, international central bankers, and investors, Fed Reckoning explores how the institution has navigated the defining upheavals of the modern era: the global financial crisis, the pandemic shock, the post-2021 inflation surge, and the banking turmoil of 2023. It traces the modern Federal Reserve from Volcker to Powell, examining its evolving approach to the dual mandate, financial stability, regulation and supervision, and communication.Just as importantly, these interviews reveal the people behind the institution: their judgments, disagreements, frustrations, and sense of mission. The result is a candid, deeply informed portrait of the Federal Reserve at a moment when its power is immense, its independence is under pressure, and its future path is far from certain-and essential reading for anyone seeking to understand how it makes and defends its decisions.

Conversations on America’s Central Bank

Fed Reckoning

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

A unified framework for understanding monetary policy, including recent unprecedented interventions by central banks Over the past two decades, monetary policy has been deployed in unprecedented ways, as central banks attempted to mitigate the adverse consequences of the 2007-2008 financial crisis, the COVID-19 global lockdown, and recent inflationary surges. In Monetary Economics and Policy, Pierpaolo Benigno offers a new way to understand the potency and effectiveness of monetary policy, presenting a unified modeling framework to analyze policy challenges posed by both paper and digital currency systems. He investigates current theoretical and policy controversies, drawing connections with historical themes in monetary economics. Benigno examines how central banks control the value of their currency amid competition from cryptocurrencies and private money-like securities; discusses the desirability of inflation targeting for macroeconomic stabilization; and explores theoretical grounds for the unconventional monetary policies seen in the recent period of zero nominal interest rates, including forward guidance, quantitative and credit easing, and helicopter money. He accompanies his analysis with an innovative visual representation of the New Keynesian model and inflation-targeting policies. Benigno's novel framework also allows the study of monetary policy normalization through quantitative tightening toward what has become the "new normal." He discusses the optimal provision of liquidity and the different roles of the government and financial intermediaries. Finally, he recounts historical controversies regarding the inflation-unemployment trade-off to understand the 2020s inflationary surge and delves into the causes and dynamics of hyperinflations, tracing them to the subtle, ambiguous linkages between monetary and fiscal policy and weak balance-sheet conditions for the central bank.

A Foundation for Modern Currency Systems

Monetary Economics and Policy

DK How Stuff Works

Investing isn't just for the rich. It's for everyone who wants to grow their money - in a smart and sustainable way.From compound interest to index funds, How Investing Works demystifies the complex world of investing with clear, visually-led explanations. Using the series' signature mix of infographics, charts, and easy-to-follow diagrams, this book turns financial theory into practical knowledge.Whether you are saving for your first home, investing for retirement, or simply trying to make your money work harder, this guide shows how to build a strong foundation, avoid common mistakes, and stay on track through life's ups and downs. Discover how markets function, what terms like "diversification" and "risk tolerance" really mean, and why long-term thinking always beats chasing quick wins. With sections on behavioural psychology, ethical investing, cryptocurrency, and global strategies, How Investing Works equips you with the tools to grow your wealth and invest with confidence.

The Concepts Visually Explained

How Investing Works

Strategische Markenentwicklung und Kommunikation

The Essential Brand Stack

At the heart of the public-private partnership within global capitalism, how states use debt to enrich finance while impoverishing the rest of us. This is how the financial system actually works: public debt becomes the engine of private wealth, and the more countries borrow, the richer Wall Street gets. Marx called it the enchanter's wand. In this book, economist Ramaa Vasudevan, reveals this hidden architecture: how finance, empire, and geopolitics interlock. How public debt mediates and enforces financial power both domestically and internationally. How debt creates order for some and chaos for others—and how this system is designed to do exactly that.

The Volatile Partnership at the Heart of Global Finance

The Enchanter's Wand

Essentials

Was erwarten Menschen vom stationären Handel und welche digitalen Angebote sind tatsächlich relevant?
Dieses essential gibt Antworten auf Basis einer Konsumentenbefragung. Dabei wird manches überraschende Ergebnis sichtbar: Online-Recherche bedeutet für Geschäfte nicht automatisch verlorene Kundschaft. Oft führt sie Menschen erst ins Geschäft. Gleichzeitig zählen Verfügbarkeit, gute Beratung und ein überzeugender Preis mehr als jede spektakuläre Inszenierung.
Auch neue Technologien werden nicht automatisch begeistert angenommen. Entscheidend ist vielmehr die Frage: Welchen Nutzen bringen sie Kundinnen und Kunden und was bedeuten sie für ihre Privatsphäre?
Der Inhalt
<ul>
<li>Digitalisierung und digitale Transformation im Einzelhandel</li>
<li>Herausforderungen und Lösungen für den stationären Handel</li>
<li>Die Befunde im Spiegel der Marktentwicklung 2021 bis 2026</li>
<li>Konkrete Handlungsempfehlungen</li>
</ul>
Die Zielgruppen
<ul>
<li>Führungskräfte im stationären Einzelhandel, in Handelsverbänden und Wirtschaftsförderung</li>
<li>Studierende und Lehrende im Bereich Marketing, Handel und E-Commerce</li>
</ul>
Die Autoren
Prof. Dr. Thomas Aichner ist Leiter der Südtirol Business School. Er berät Unternehmen im Bereich Konsumentenverhalten, Digitalisierung und KI.
Louisa Graßl ist Beraterin bei der BCG-Tochtergesellschaft Inverto. Sie hat bei führenden Konzernen im Bereich Digital Retail und Digitalisierung gearbeitet.
Prof. Dr. Michael Nippa ist Professor für Strategische Führung und Internationales Management an der Freien Universität Bozen.
&nbsp;
Der Inhalt
<ul>
<li>Digitalisierung und digitale Transformation im Einzelhandel</li>
<li>Herausforderungen und Lösungen für den stationären Handel</li>
<li>Die Befunde im Spiegel der Marktentwicklung 2021 bis 2026</li>
<li>Konkrete Handlungsempfehlungen</li>
</ul>
Die Zielgruppen
<ul>
<li>Führungskräfte im stationären Einzelhandel, in Handelsverbänden und Wirtschaftsförderung</li>
<li>Studierende und Lehrende im Bereich Marketing, Handel und E-Commerce</li>
</ul>
Die Autoren
Prof. Dr. Thomas Aichner ist Leiter der Südtirol Business School. Er berät Unternehmen im Bereich Konsumentenverhalten, Digitalisierung und KI.
Louisa Graßl ist Beraterin bei der BCG-Tochtergesellschaft Inverto. Sie hat bei führenden Konzernen im Bereich Digital Retail und Digitalisierung gearbeitet.
Prof. Dr. Michael Nippa ist Professor für Strategische Führung und Internationales Management an der Freien Universität Bozen. Seine Forschung beschäftigt sich unter anderem mit der sozialen Akzeptanz von Technologien.

Akzeptanz, Nutzen und Wege zur optimalen Anwendung digitaler Innovationen aus Kundensicht

Digitale Transformation im stationären Einzelhandel

This book is a valuable resource for marketing academics, students, graduates, small and medium business and industry practitioners who want to enhance their knowledge of a digital consumer. Practitioners can use the book as a guide on to devise strategies on consumer engagement and how to build trust in online marketing. —
 Professor Khathutshelo Mercy Makhitha, Dean of Faculty of Business and Management Sciences, Cape Peninsula University of Technology (CPUT)This book explores how digital transformation is reshaping consumer behaviour in South Africa's retail sector. It examines the opportunities and challenges facing retailers as consumer expectations evolve through digital technologies, online shopping, social media, artificial intelligence and data-driven decision-making. The chapters provide contemporary insights into digital consumer behaviour, customer experience, e-commerce, retail innovation, omnichannel strategies, digital marketing and sustainable retail practices. The book also examines how retailers can leverage data analytics, personalisation, and emerging technologies to strengthen customer relationships and improve business performance. Drawing on South African perspectives and practical examples, this edited collection contributes to the growing body of knowledge on digital retail transformation. It is an essential resource for academics, researchers, postgraduate students and industry professionals interested in marketing, retail management, consumer behaviour, digital transformation and business innovation.Makhosazane Buthelezi
 is a Lecturer in the Department of Marketing and Retail Management at the Durban University of Technology and a Postdoctoral Research Fellow at the University of Johannesburg (W&amp;RSETA, 2024/25). She holds DUT's first Doctor of Philosophy (DPhil) in Retail. Her research focuses on digital transformation, consumer behaviour, customer experience, and retail strategy. She leads industry-funded projects and has published in DHET-accredited journals and international edited volumes, contributing to both academic scholarship and industry development.
 &nbsp;

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

What can a Roman coin, a Chumash shell necklace, and a Bitcoin tell us about world history? This book traces the surprising life of money across centuries and civilizations. The Daily Life of Money in History offers an eye-opening look at how humans have exchanged value across time and cultures. Each of the 150 entries explores a single object-beautifully illustrated and deeply contextualized-to uncover how people bought, sold, traded, saved, and survived through the ages. Designed with researchers, educators, students, and curious readers in mind, this richly visual volume brings together cultural history, economic life, and global exchange in a highly accessible format. Each object includes origin details, historical purchasing power, and its legacy today-making it an ideal reference for classrooms, libraries, and history lovers alike.

The Daily Life of Money in History

Fusing High Tech with Human Touch for Organizational Success

The Pulse of Progress

Palgrave Studies of Internationalization in Emerging Markets

This edited collection analyzes the challenges, opportunities and strategies that shape the role of digital marketing in the internationalization of African SMEs. Digital economies are expanding rapidly, motivating this volume, which provides critical insights into effective strategies for SMEs seeking to enhance their global competitiveness.The contributors present a nuanced perspective of digital marketing’s impact on SME performance, addressing critical questions about market access, consumer behavior, and brand management.Ideal for entrepreneurs, policymakers, and researchers, this volume serves as a vital reference for those interested in empowering African SMEs to be successful digitally in the global market. Whether you’re a student or a practitioner, this book offers actionable insights to navigate the complexities of digital marketing in emerging economies.Kathy-Ann Fletcher
 is a Lecturer in Marketing in the Dundee Business School, Abertay University, UK. Her research focuses on consumer behaviour, branding and marketing management. She has published in areas of sustainability, digital and social media marketing, consumer behaviour and luxury brands.
 Raphael Odoom
 is a research associate at the Department of Marketing Management, University of Johannesburg, and is currently with the University of Ghana Business School. His research interests are in the areas of branding, digital marketing and small business management. He has published in European Business Review, Journal of Brand Management, Journal of Enterprise Information Management, Journal of Product and Brand Management, Marketing Intelligence and Planning, Qualitative Market Research: An International Journal, Services Marketing Quarterly, Management Research Review, among others.
 Kofi Osei-Frimpong
 is an Associate Professor of Marketing at the Africa Business School, Mohammed VI Polytechnic University, Rabat, Morocco. He is also a Research Fellow at the Vlerick Business School. He received his PhD from the University of Strathclyde, Glasgow, UK. His research interest includes value co-creation in healthcare service delivery, customer engagement practices, social media use, and service design. He is published in 
 Journal of&nbsp;Business Research, European Journal of Work and Organizational Psychology, Computers in Human Behavior, Journal of Marketing Theory and Practice, International Journal of Retail &amp; Distribution Management, Journal of Service Theory and Practice
 , among others.

This edited collection analyzes the challenges, opportunities and strategies that shape the role of digital marketing in the internationalization of African SMEs. Digital economies are expanding rapidly, motivating this volume, which provides critical insights into effective strategies for SMEs seeking to enhance their global competitiveness.The contributors present a nuanced perspective of digital marketing’s impact on SME performance, addressing critical questions about market access, consumer behavior, and brand management.Ideal for entrepreneurs, policymakers, and researchers, this volume serves as a vital reference for those interested in empowering African SMEs to be successful digitally in the global market. Whether you’re a student or a practitioner, this book offers actionable insights to navigate the complexities of digital marketing in emerging economies.

Challenges, Opportunities and Strategies for SME Internationalization

Digital Marketing in Africa

Adoption of NFTs and Cryptocurrency in Marketing

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