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Gesamtkatalog

Catalogue complet

Adoption of NFTs and Cryptocurrency in
Marketing

Adoption of NFTs and Cryptocurrency in Marketing

"YouTube Hacks: Secrets to Boost Your Views and Engagement" is your comprehensive guide to mastering the intricate world of YouTube content creation. Dive deep into the tactics and strategies that seasoned YouTubers employ to capture the attention of millions. Whether you're a budding content creator or an established vlogger looking to invigorate your channel, this book provides invaluable insights. From the art of crafting compelling titles and thumbnails to understanding the YouTube algorithm's nuances, you'll discover tools to propel your content to the forefront of the platform. Beyond the views, the book emphasizes community-building, monetization, and leveraging YouTube success across the digital domain. Navigate the dynamic landscape of YouTube with expertise, and transform your passion into a thriving digital venture.

Secrets to Boost Your Views and Engagement

YouTube Hacks

Harriman House Essentials

The Choice Factory

'My book of the year ... the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say' Tim Harford, FT Nobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse Why do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex Imas to write a new book. Every chapter starts with an original Anomaly, retaining the spirit of its timestamp. Then, shifting to the present, they provide current updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out these findings still show up almost everywhere. Anomalies pop up in people's decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by golf pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have got much funnier. With both readability and rigor, The Winner's Curse illuminates these ideas for anyone - from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and might just become better at making decisions themselves.

Behavioral Economics Anomalies Then and Now

The Winner's Curse

Routledge Studies in the Fashion Industry

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity, and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow, and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour, and algorithmic influence.Written for fashion researchers, students, educators, digital designers, marketers, technologists, and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

Driving Engagement through Immersive Experience

Extended Reality and the Fashion Industry

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

THE LITTLE CRYPTO BOOK: WORKBOOK - FULL PREMIUM EDITION

Step into the exciting world of cryptocurrency with a workbook designed to turn complex concepts into practical knowledge. The Little Crypto Book: Workbook - Full Premium Edition provides a structured and engaging way to learn the fundamentals of blockchain technology, Bitcoin, digital assets, NFTs, decentralized finance, and the future of the digital economy. Whether you are completely new to crypto or looking to strengthen your understanding, this workbook offers a clear pathway to building confidence in one of the fastest-growing industries in the world.

Unlike traditional books that simply provide information, this interactive workbook encourages active learning through guided exercises, reflections, action plans, and real-world applications. Each chapter is carefully designed to help readers absorb key concepts, organize their thoughts, and develop a deeper understanding of how cryptocurrency works in everyday life. From understanding blockchain security to exploring portfolio-building strategies, every section is focused on transforming knowledge into practical insight.

As the digital economy continues to evolve, financial literacy has become more important than ever. This workbook empowers readers to think critically about emerging technologies, recognize opportunities, understand risks, and develop the skills needed to navigate the rapidly changing landscape of crypto and blockchain innovation. Topics such as Bitcoin fundamentals, crypto safety, market psychology, decentralized finance, NFT creation, and long-term investing are presented in an easy-to-follow format suitable for learners of all backgrounds.

Complete with a 30-Day Crypto Growth Tracker, NFT Idea Builder, Portfolio Planning Worksheets, and personal reflection exercises, The Little Crypto Book: Workbook - Full Premium Edition is more than just a workbook it is a practical learning companion for anyone seeking financial education, digital literacy, and a deeper understanding of the future of money. Whether you are a student, investor, entrepreneur, or simply curious about cryptocurrency, this workbook will help you learn, reflect, plan, and grow with confidence.

Workbook - Full Premium Edition

The Little Crypto Book

Faketoshi

In January 2015, Craig Wright was facing financial ruin, with the Australian Taxation Office having uncovered a potentially criminal operation involving his raft of companies. Six months later, he was sitting pretty, having signed a bailout deal that settled his tax affairs and afforded him a dream job in England. Somehow, Wright had turned it around.

In truth, Wright had accepted a ticking time bomb. The deal that saved him was predicated on one very important premise: that he was Satoshi Nakamoto, the creator of Bitcoin. Wright may have fooled his backers, but fooling the public would be a far harder task... especially as it was nothing but a high-stakes con.

In Volume II of Faketoshi: Fraud, Lies and the Battle for Bitcoin's Soul, Mark Hunter and Arthur van Pelt continue their definitive account of Craig Wright's fraudulent exploits, covering his announcement on the world stage as Satoshi Nakamoto, the disastrous public proof session that followed and the $600 billion court case that revealed for the first time the true extent of Wright's mammoth swindle.

Fraud, Lies and the Battle for Bitcoin's Soul (Volume 2)

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences. International Fashion Marketing looks at how successful brands: 
- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion
- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology, is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omnichannel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest practical insights on human resource management, managing luxury brands, building curated private label brands, mall operations, location strategies, public relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Der Weg zum Erfolg führt über die Marke.Unternehmerischer und nachhaltiger Erfolg basiert auf einem klar erkennbaren, konsistenten Markenauftritt. Markenaufbau ist dabei kein Nebenaspekt, sondern ein langfristiger, anspruchsvoller Prozess.Dieses Buch untersucht die Grundlagen und Mechanismen einer wirksamen Markenentwicklung und stellt das OBC-Prinzip vor - eine Analyse, die aus aufeinander aufbauenden Phasen besteht und organisches Markenwachstum aufzeigt.
Marketingexperte und Autor Markus Mensch analysiert, welche Faktoren wie Qualität, Konsistenz und Vertrauen den Markenwert prägen und welche Rolle strategische Planung dabei spielt.Es handelt sich nicht um eine Sammlung schneller Erfolgsrezepte, sondern um eine fundierte Analyse langfristiger Markenbildung im unternehmerischen Kontext.

Das OBC-Prinzip: Eine Analyse über Marktpositionierung

Marke statt Masse

Hidden Code

Secret Science Behind Every Memorable Brand

Hidden Code of Branding

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Adoption of NFTs and Cryptocurrency in Marketing

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