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Catalogue de droit

Adoption of NFTs and Cryptocurrency in
Marketing

Adoption of NFTs and Cryptocurrency in Marketing

Routledge Studies in Marketing

Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.

Transformative Research in the Time of AI

Happiness and Well-Being in Customer Experience

Routledge International Handbooks

Selecting from the extensive range of research methodologies remains a challenge for all scholars, not least those studying the world of accounting. Both established and emerging research methods are frequently advocated, creating a challengingly broad range of choices. Covering a wide selection of qualitative methodological issues, research strategies, and methods, this comprehensive new edition provides an essential guide to the choice and execution of qualitative research approaches in this field.The original chapters included in the previous edition have all been updated to reflect the changing academic and research environment and a significant number of new chapters on several contemporary themes have been introduced. These include research-researched relationship and its effects in interpretive accounting research, translation in accounting research, phenomenology, netnography, counter accounts, autoethnography, virtual field-interviews, and embracing qualitative research in a hostile environment.This new volume draws on the expertise of cutting-edge scholars in the field, offering insights to enhance knowledge creation and challenge the staid and overused methods and assumptions that often dominate the field. Thus, it is well-suited to the needs of the new generation of researchers, presenting a more cohesive and focused pathway into qualitative research.

The Routledge Handbook to Qualitative Accounting Research Methods

AVAILABLE FOR PRE-ORDER NOW - A practical guide to developing the single most important skill for success in life and work - telling your story - from the inspiring social media sensation and No.1 bestselling author of What's Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story - told in less than a minute - can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice. To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it. Squibb's first book, What's Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What's Your Story?, he shares the formula for getting your dream out of your head and into the world. Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You'll learn how to: · Harness pain, proof and passion to build a compelling narrative · Craft hooks and create story loops to gain and retain people's attention · Grow an audience into a community, as bystanders become supporters and supporters become fans · Earn credibility through authenticity to win the trust of your audience Based on Squibb's thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools - and confidence - to master your own story and bring your dream to life. Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream - and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

What's Your Story?

Palgrave Studies of Internationalization in Emerging Markets

This edited collection analyzes the challenges, opportunities and strategies that shape the role of digital marketing in the internationalization of African SMEs. Digital economies are expanding rapidly, motivating this volume, which provides critical insights into effective strategies for SMEs seeking to enhance their global competitiveness.The contributors present a nuanced perspective of digital marketing’s impact on SME performance, addressing critical questions about market access, consumer behavior, and brand management.Ideal for entrepreneurs, policymakers, and researchers, this volume serves as a vital reference for those interested in empowering African SMEs to be successful digitally in the global market. Whether you’re a student or a practitioner, this book offers actionable insights to navigate the complexities of digital marketing in emerging economies.Kathy-Ann Fletcher
 is a Lecturer in Marketing in the Dundee Business School, Abertay University, UK. Her research focuses on consumer behaviour, branding and marketing management. She has published in areas of sustainability, digital and social media marketing, consumer behaviour and luxury brands.
 Raphael Odoom
 is a research associate at the Department of Marketing Management, University of Johannesburg, and is currently with the University of Ghana Business School. His research interests are in the areas of branding, digital marketing and small business management. He has published in European Business Review, Journal of Brand Management, Journal of Enterprise Information Management, Journal of Product and Brand Management, Marketing Intelligence and Planning, Qualitative Market Research: An International Journal, Services Marketing Quarterly, Management Research Review, among others.
 Kofi Osei-Frimpong
 is an Associate Professor of Marketing at the Africa Business School, Mohammed VI Polytechnic University, Rabat, Morocco. He is also a Research Fellow at the Vlerick Business School. He received his PhD from the University of Strathclyde, Glasgow, UK. His research interest includes value co-creation in healthcare service delivery, customer engagement practices, social media use, and service design. He is published in 
 Journal of&nbsp;Business Research, European Journal of Work and Organizational Psychology, Computers in Human Behavior, Journal of Marketing Theory and Practice, International Journal of Retail &amp; Distribution Management, Journal of Service Theory and Practice
 , among others.

This edited collection analyzes the challenges, opportunities and strategies that shape the role of digital marketing in the internationalization of African SMEs. Digital economies are expanding rapidly, motivating this volume, which provides critical insights into effective strategies for SMEs seeking to enhance their global competitiveness.The contributors present a nuanced perspective of digital marketing’s impact on SME performance, addressing critical questions about market access, consumer behavior, and brand management.Ideal for entrepreneurs, policymakers, and researchers, this volume serves as a vital reference for those interested in empowering African SMEs to be successful digitally in the global market. Whether you’re a student or a practitioner, this book offers actionable insights to navigate the complexities of digital marketing in emerging economies.

Challenges, Opportunities and Strategies for SME Internationalisation

Digital Marketing in Africa

Hidden Code

Secret Science Behind Every Memorable Brand

Hidden Code of Branding

DK How Stuff Works

Investing isn't just for the rich. It's for everyone who wants to grow their money - in a smart and sustainable way. From compound interest to index funds, How Investing Works demystifies the complex world of investing with clear, visually-led explanations. Using the series' signature mix of infographics, charts, and easy-to-follow diagrams, this book turns financial theory into practical knowledge. Whether you are saving for your first home, investing for retirement, or simply trying to make your money work harder, this guide shows how to build a strong foundation, avoid common mistakes, and stay on track through life's ups and downs. Discover how markets function, what terms like "diversification" and "risk tolerance" really mean, and why long-term thinking always beats chasing quick wins. With sections on behavioural psychology, ethical investing, cryptocurrency, and global strategies, How Investing Works equips you with the tools to grow your wealth and invest with confidence.

The Concepts Visually Explained

How Investing Works

HBR's 10 Must Reads

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to: <ul><li>Align your sales and marketing teams for maximum impact</li><li>Measure the real-world value of customer loyalty</li><li>Blend human and machine intelligence to manage your brand</li><li>Reap the benefits of psychological targeting, ethically</li><li>Develop influencer campaigns that generate real returns</li><li>Build a customer strategy around personalization</li></ul>This collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

THE LITTLE CRYPTO BOOK: WORKBOOK - FULL PREMIUM EDITION

Step into the exciting world of cryptocurrency with a workbook designed to turn complex concepts into practical knowledge. The Little Crypto Book: Workbook - Full Premium Edition provides a structured and engaging way to learn the fundamentals of blockchain technology, Bitcoin, digital assets, NFTs, decentralized finance, and the future of the digital economy. Whether you are completely new to crypto or looking to strengthen your understanding, this workbook offers a clear pathway to building confidence in one of the fastest-growing industries in the world.

Unlike traditional books that simply provide information, this interactive workbook encourages active learning through guided exercises, reflections, action plans, and real-world applications. Each chapter is carefully designed to help readers absorb key concepts, organize their thoughts, and develop a deeper understanding of how cryptocurrency works in everyday life. From understanding blockchain security to exploring portfolio-building strategies, every section is focused on transforming knowledge into practical insight.

As the digital economy continues to evolve, financial literacy has become more important than ever. This workbook empowers readers to think critically about emerging technologies, recognize opportunities, understand risks, and develop the skills needed to navigate the rapidly changing landscape of crypto and blockchain innovation. Topics such as Bitcoin fundamentals, crypto safety, market psychology, decentralized finance, NFT creation, and long-term investing are presented in an easy-to-follow format suitable for learners of all backgrounds.

Complete with a 30-Day Crypto Growth Tracker, NFT Idea Builder, Portfolio Planning Worksheets, and personal reflection exercises, The Little Crypto Book: Workbook - Full Premium Edition is more than just a workbook it is a practical learning companion for anyone seeking financial education, digital literacy, and a deeper understanding of the future of money. Whether you are a student, investor, entrepreneur, or simply curious about cryptocurrency, this workbook will help you learn, reflect, plan, and grow with confidence.

Workbook - Full Premium Edition

The Little Crypto Book

An award-winning economic journalist on why the US dollar is positioned to maintain global primacy—and what that means for America and the world &nbsp; “Magisterial.”—Edward Chancellor, Reuters &nbsp; Prophecies that the dollar will lose its status as the world’s dominant currency have echoed for decades—and are increasing in volume. Cryptocurrency enthusiasts claim that Bitcoin or other blockchain-based monetary units will replace the dollar. Foreign policy hawks warn that China’s renminbi poses a lethal threat to the greenback. And sound money zealots predict that mounting US debt and inflation will surely erode the dollar’s value to the point of irrelevancy. &nbsp; Contra the doomsayers, Paul Blustein shows that the dollar’s standing atop the world’s currency pyramid is impregnable, barring catastrophic policy missteps by the US government. Recounting how the United States has wielded the dollar to impose devastating sanctions against adversaries, Blustein explains that although targets such as Russia have found ways to limit the damage, Washington’s financial weaponry will retain potency long into the future. His message, however, is that America must not be complacent about the dollar; the great power that its supremacy confers comes with commensurate responsibility.

The Past and Future of the World's Dominant Currency

King Dollar

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

The first book to chart the unprecedented history of Nike's iconic football boots, from the evolution of their design to the legendary stars who have worn themFootball (or soccer) is surrounded by a particular mythology. As the world's most popular sport, its players and iconic performances have become part of public consciousness - and so have the boots that footballers wear.Nike Football Boots charts the history of the brand's football journey, from the all-black leather boots introduced in the early 70s - the first of any shoe to feature the famous swoosh - to the present day, through four key product lines that encapsulate Nike's design ethos: Tiempo, Mercurial, Total 90, and Phantom. Along the way, readers will discover stories behind the boots worn by football's greatest names, including Brazilian striker Ronaldo,&nbsp;Portuguese phenom Cristiano Ronaldo, US Women's National Team star Megan Rapinoe, and emerging French icon Kylian Mbappé, among others. Lavishly illustrated with 500 images, Nike Football Boots showcases boot close-ups, on-feet shots, concepts, posters and advertising, film screenshots, material swatches, sketches, prototypes and ephemera from the Department of Nike Archives (DNA). A 12-page glossy insert displays every model of boot highlighted in the DNA, from 1971 to today. This visual homage to the sport is also an engaging read: celebrated author Caleb Azumah Nelson sets the scene for each chapter, discussing how the culture and style of the decade influenced each boot's design, while historian Thomas Turner delves deep into the technical innovations that made each boot so successful. An introduction by curator Eleanor Watson puts football design more globally into context. Perfectly timed with the kick-off of the 2026 FIFA World Cup, Nike Football Boots is an essential volume for football fans of all stripes. &nbsp;

Nike Football Boots

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Adoption of NFTs and Cryptocurrency in Marketing

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