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Damanpour F: Adoption of Innovation

Adoption of Innovation

Organization and Management

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Learn how to increase engagement, brand reach and conversion rates by implementing an evidence-based, inclusive content marketing strategy with strategic AI integration.

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

From Modern Marketer to Executive Leader

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: value engines that show the process of how your company creates valuescorecards that show how well that process is workingquarterly sprint plans that show how to make that process betterTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Your Individual Empire

Protect employee wellbeing and sustain performance during organizational change. Wellbeing and Organizational Change by Julie Hodges is a strategic, evidence-based guide for senior HR leaders, change management practitioners and postgraduate students leading transformation in complex environments. It shows how to embed wellbeing into change strategy so you can protect people while maintaining business momentum. Drawing on global research and real-world examples from public, private and not-for-profit organizations, this book explores the core theories of change and the impact of disruption, stress and uncertainty on performance. It demonstrates how a proactive focus on wellbeing reduces burnout, absenteeism and turnover while strengthening resilience, innovation and team effectiveness. It also examines the risks and opportunities AI presents for employee wellbeing during periods of transformation. You will learn how to: - Embed wellbeing into organizational change strategy - Equip leaders and managers to support teams through uncertainty - Measure and monitor wellbeing impact during transformation - Reduce burnout, absenteeism and change-related turnover &gt;With practical tools, research-backed frameworks and supporting online resources including PowerPoint slides, Wellbeing and Organizational Change equips you to lead sustainable transformation that delivers measurable results and healthier workplace cultures. Themes include: organizational change management, workplace wellbeing strategy, employee engagement, transformation leadership, burnout prevention, organization design, AI and workforce impact

The Theory and Practice of Change and Employee Health

Wellbeing and Organizational Change

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Build a smarter, faster, more adaptive organization.If you read nothing else on organizational agility, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help accelerate decision-making, keep up with the pace of change, and prepare your organization for a complex world.This book will inspire you to: <ul><li>Maintain strategic flexibility when conditions change quickly</li><li>Eliminate bureaucracy and embed rapid learning cycles</li><li>Apply agile principles to leadership development and HR</li><li>Prioritize projects to create value and speed up innovation</li><li>Redesign workflows and talent practices to leverage AI</li><li>Shift from linear plans to iterative, customer-centric transformations</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Organizational Agility, Updated and Expanded

Adoption of Innovation

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