Foundations of Corporate Success
Foundations of Corporate Success
How Business Strategies Add Value
Von:Kay, John
Inhalt
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
Bibliografische Angaben
März 1993, Englisch
Oxford Academic
978-0-19-828781-0