Foundations of Corporate Success
Foundations of Corporate Success
How Business Strategies Add Value
De:Kay, John
Contenu
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
Informations bibliographiques
mars 1993, Anglais
Oxford Academic
978-0-19-828781-0