Forecasting for the Pharmaceutical Industry
Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
Von:Cook Arthur G.
Inhalt
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas
Bibliografische Angaben
Juni 2024, 234 Seiten, Englisch
Taylor and Francis
978-1-03-283857-1