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Waite R: Fearless Pricing

Fearless Pricing

How to package your offering and confidently charge more

How to Survive, Thrive and Rise in Silicon Valley and Beyond

Further Together

Design and implement a strategic workforce plan to meet your business goals with this practical guide written for senior HR practitioners.

Design, Implement and Measure Workforce Plans to Drive Business Results

The Strategic Workforce Planning Handbook

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Fit for Future

Die Digitalisierung führt zu neuen Herausforderungen, aber auch Chancen. Erfolgreich mit beidem umzugehen, erfordert jedoch besondere Kompetenzen. Dieses Buch soll dafür konkrete Hilfestellungen bieten. Anhand einer Vorstellung von elf digitalen Zukunftstrends werden Empfehlungen für Kompetenzen erläutert, um die kommenden Veränderungen zu meistern. Ziel des Buches ist es, die Hintergründe der Trends, deren Auswirkungen auf das tägliche Leben sowie die neuen Anforderungen zu analysieren und so die Angst vor den kommenden Veränderungen zu nehmen. Der Inhalt<ul><li>Darstellung der Digitalisierung anhand aktueller Entwicklungen</li><li>Vorstellung von elf wichtigen digitalen Trends</li><li>Erläuterung von elf Erfolgskompetenzen für die digitale Zukunft</li><li>Zahlreiche Praxisbeispiele und -tipps&nbsp;</li><li>Fünf ergänzende Interviews mit Digitalrevolutionären</li></ul>Der Autor Carsten Lexa, LL.M. ist Wirtschaftsanwalt, Botschafter des Großen Preis des Mittelstands und Mitglied im Expertengremium des IWR. Er war Weltpräsident der „G20 Young Entrepreneurs´ Alliance“ bei der G20 und Gastgeber des G20 YEA Summit 2017 in Berlin zum Thema „Digitalisierung“ für die Wirtschaftsjunioren Deutschland.Carsten Lexa ist neben seiner Anwaltskanzlei Gründer mehrerer Unternehmen, hält Vorträge zu digitalen Themen, betreibt einen Youtube-Kanal, schreibt für mehrere Online-Magazine und ist gefragter Interviewpartner. Er ist Autor mehrerer Bücher.

Die Digitalisierung verändert die Gesellschaft, sie stellt neue Anforderungen an die Menschen und führt zu neuen Herausforderungen. Das ist inzwischen hinreichend bekannt. Was aber werden konkret die Herausforderungen sein, denen sich die Menschen stellen müssen, welche Fähigkeiten müssen sie sich aneignen und wie können sie sich optimal auf die kommenden Veränderungen vorbereiten?

In dem Buch geht es nicht um einen theoretischen Blick in die Kristallkugel, sondern der Autor greift die schon erkennbaren Veränderungen auf und entwickelt daraus Handlungsempfehlungen, um eine Vorbereitung auf die Veränderungen zu ermöglichen. Dabei geht es um einen zusammenhängenden Blick auf die Fragen, die in absehbarer Zukunft relevant werden, wie z.B. Veränderungen in der Art des Zusammenlebens, dem Verhältnis von Staat und Bürger oder der Vermittlung von Fähigkeiten und Wissen. Ziel des Buches ist es, dem Leser nicht einen abstrakten Zugang zu wesentlichen Bereichen der Digitalisierung zu ermöglichen, sondern konkrete Themen, die für den Leser schon sichtbar sind, zu analysieren, die Hintergründe aufzuzeigen und ihm die Angst vor den kommenden Veränderungen zu nehmen.

Trends der digitalen Revolution und welche Kompetenzen Sie dafür brauchen

Fit für die digitale Zukunft

The host of BossBabe shows you how to build a thriving, scalable small business that aligns with your values--anytime, anywhere. With the right business strategy, new and experienced entrepreneurs can achieve work-life balance and financial fulfillment. Are you tired of planning your life around your work? Does it feel like you can't find the balance between working too much and focusing on everything else you care about? What if you could pivot your business so you could finally achieve true financial freedom and the time to focus on what matters most? Natalie Ellis, CEO of BossBabe and host of the top-rated BossBabe podcast, introduces a powerful operating system for scaling your business so it aligns with your values of freedom. In this clear step-by-step guide for running a successful business, Natalie will show you how to: <ul><li>Use her signature Alignment Audit to figure out what your big vision is and where to spend more (or less!) of your time </li><li>Build a sales engine that will effortlessly bring in predictable revenue to fuel your entire business</li><li>Plug in to the Audience Growth System to grow and nurture an engaged community</li><li>Learn the secrets to successful delegation</li></ul> Whether you're starting a side hustle from scratch or looking to break free from burnout, The Freedom-Based Business Method will guide you to create a thriving business so you can live life on your terms.

Reset, Systemize, and Realign Your Business to Live a Life of Harmony

The Freedom-Based Business Method

Val Jonas and Lauren Bone's Risk and Earned Value is the first book to pick up on the increasing trend for integrating these two disciplines. The authors provide guidance on both disciplines to enable the risk manager or the EV practitioner to understand each other's disciplines. They then explore how to optimise risk and EV during the project life cycle and show how EV and Risk together support projects in delivering business objectives.

Risk management and earned value are useful complementary tools for managing cost and schedule slippage in projects. EVM has been used to measure cost and schedule variance but it doesn't enable the user to predict likely variances. Risk management is used to identify and handle potential risk but may not help users understand the exact consequences of a risk that is realized. Val Jonas and Lauren Bone's Risk and Earned Value is the first book to pick up on the increasing trend for integrating these two disciplines. The authors provide guidance on both disciplines to enable the risk manager or the EV practitioner to understand each other's disciplines. They then explore how to optimise risk and EV during the project life cycle and show how EV and Risk together support projects in delivering business objectives. The authors include plenty of worked examples of the methods being used and provide an international perspective that looks at project management practice in Australia, the US and Europe and recognizes the increasingly global nature of project and programme management.

Risk and Earned Value

Routledge Studies in Innovation, Organizations and Technology

Increasingly firms are moving away from the 'closed innovation paradigm' in which most R&amp;D is carried out in-house, in isolation and secrecy, to a more open way of working in which firms actively collaborate with other companies and institutions. Although this 'open innovation' is receiving more attention in academic research, the existing literature is largely qualitative and focused on the practices of high-technology multi-national firms and generally ignores the work being carried out in this area by SMEs. Using a combination of theory and cutting edge empirical (quantitative) investigation, Pooran Wynarczyk strives to address this major gap in current literature.

It is widely acknowledged that technological advances and scientific innovation are the most important sources of productivity growth and competiveness, as well as social and economic wellbeing. Increasingly, research and policy attention has come to focus on the small and medium-sized enterprise (SME) sector as a key source of new product development, innovation and suppliers of new technologies. However, despite being recognised as vital parts of a dynamic process of the knowledge-based economy, there is relatively little known about the contemporary factors that contribute to the innovativeness, internationalization, economic performance and growth of SMEs. Increasingly firms are moving away from the ‘closed innovation paradigm’ in which most R&amp;D is carried out in-house, in isolation and secrecy, to a more open way of working in which firms actively collaborate with other companies and institutions. It has been claimed that this new form of collaboration provides access to technologies and facilities that would otherwise take years and major investment to acquire in-house. This ‘open innovation’ is of great benefit to any company, but is incredibly useful for SMEs in particular.Although open innovation is receiving more attention in academic research, the existing literature is largely qualitative and focused on the practices of high-technology multi-national firms and generally ignores the work being carried out in this area by SMEs. Using a combination of theory and cutting edge empirical (quantitative) investigation, Pooran Wynarczyk strives to address this major gap in current literature.

The Dynamics of Open Innovation in SMEs

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Integrated Management Systems: A Professional Handbook

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

Routledge Studies in Entrepreneurship and Small Business

The only book to focus on British entrepreneurship and small businesses under Labour from an academically rigorous and analytical perspective, this book covers:<ul> <li>the nature of the Labour Government's policies for small firms: how far has Labour maintained the Conservative emphasis and how far has it provided a distinctive interpretation of its own? In what way does Labour's approach connect to its general economic and industrial policy?</li> <li>the way in which Labour has formed and implemented its small firms policy: to what extent has Labour maintained previous practices and what changes have been introduced into policy-making, stressing alternative themes?</li> <li>the impact on the small business constituency of Labour policy and practice since 1997: how distinctive does Labour's strategy and procedure appear to small business? </li> </ul>This book is a must read for all economics, and business and management students interested in, or studying entrepreneurship.

New Labour and Entrepreneurship

Small Business in Britain

Fearless Pricing

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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