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Waite R: Fearless Pricing

Fearless Pricing

How to package your offering and confidently charge more

The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies and technologies, the quality of an organisation's ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability.It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI(TM) model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.This is a book for anyone responsible for choices that carry consequences.

A Leader’s Guide to Ethical Decision-Making in Practice

The Right Call

A Practitioner's Handbook

Trade Associations

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:<ul><li>Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.</li><li>The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.</li><li>An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.</li><li>The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.</li><li>A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!</li><li>The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.</li><li>The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.</li></ul>INCLUDES:<ul><li>TRANSCRIPT of a Brinkley Radio Broadcast</li><li>ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.</li><li>PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.</li></ul>

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

No B.S. Guide to Making Them Believe

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

INSTANT NEW YORK TIMES BESTSELLER - A revolutionary playbook for achieving financial freedom, wherever you start from Wealth. Stability. Freedom. Hard work is often not enough to achieve these universal goals. Rashad Bilal and Troy Millings know the systemic barriers that keep those who are hustling from achieving their dreams and it's now their mission to level the playing field. For the first time since having built a multimillion following for their Earn Your Leisure platform, including legendary entrepreneurs from Tyler Perry to Patricia Bright, they reveal their game plan for financial freedom. Laying out financial, investment and entrepreneurial lessons alongside tools for harnessing your ambition, this book breaks down the strategies for creating wealth and building a lasting legacy. From overcoming financial trauma and navigating familial expectations to earning enough to be in control, this is a first-of-its-kind guide to mastering the money game, whether you grew up knowing the rules or not.

Master the Inner Game of Wealth and Claim Your Future

You Deserve To Be Rich: THE NEW YORK TIMES BESTSELLER

HumanCorps delivers a practical blueprint for leaders to transform their organizations from outdated industrial-age models into adaptive, human-centered enterprises that thrive in the AI-powered Knowledge Age.Thought-provoking and timely, the book offers a comprehensive framework that combines compelling case studies, expert interviews, and actionable strategies for organizational transformation. It provides detailed implementation guidance, diagnostic tools, and step-by-step approaches to building resilient businesses that prioritize human potential while leveraging technology. Each chapter includes visual models, executive action checklists, and structured summaries that translate complex concepts into immediately applicable solutions for real-world challenges. Ideal for forward-thinking executives, senior managers, and transformation leaders, this book is tailored for decision-makers in private and public sectors who are navigating systemic upheaval.Whether you're a CEO, HR director, or strategy leader, you need these insights and tools to guide your organization into a thriving future.

Redesigning Organisations for the Wisdom Age

HumanCorps

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

This book teaches leaders how to harness the power of small, intentional words in their daily interactions to create significant positive changes. By focusing on how we communicate-through thoughtful word choice, active listening, and consistent messaging-this book shows how even the smallest words can have a big impact on your team and organization. Each chapter focuses on a different aspect of communication, such as the use of inclusive language, the strategic power of silence, and the framing of feedback, providing leaders with practical strategies to enhance their influence and create meaningful change. Drawing on psychological research, real-world examples, and actionable advice, this book demonstrates how leaders can foster a positive, collaborative environment through the deliberate use of language. By focusing on the nuances of word choice and timing, leaders can better motivate their teams, build trust, and drive organizational success. This book offers a fresh perspective on leadership development by highlighting the profound impact of seemingly minor language choices. It challenges the notion that leadership is only about big decisions and bold moves, showing instead how everyday conversations and word choices can lead to significant transformations. Designed to be both insightful and practical, this book provides tools and techniques that readers can immediately apply to their leadership practices. Whether you are a seasoned executive or an emerging leader, this book provides a roadmap for becoming a more effective and intentional communicator.

How Our Words Shape Character, Connection, and Culture

What We Say, Who We Become

Every Airbnb Host's Tax Guide is a clear, practical resource for U.S. short-term rental hosts. Packed with up-to-date information, you'll learn everything you need to know about short-term rental taxes in Every Airbnb Host's Tax Guide. This book is the essential, easy-to-follow reference for U.S. short-term rental hosts to learn about how to save on taxes, maximize deductions, and stay compliant with current IRS rules. Whether you rent your property through Airbnb, Vrbo, or another platform, you want to make sure you understand all the tax rules, including the 20% pass-through deduction. Every Airbnb Host's Tax Guide tells rental hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, and how to report rental income. This new edition also has information on how short-term rental hosts can protect themselves from IRS audits, as well as strategies for deducting rental losses. It also discusses how the One Big Beautiful Bill Act (the massive tax reform law passed in 2025) affects short-term rental hosts. Take all the short-term rental deductions to which you're entitled, pay no more tax than is legally required, and stay out of trouble with the IRS. This book provides all of this information in a practical, easy-to-understand way. All short-term rental hosts in the United States can benefit from this comprehensive tax guide. Every Airbnb Host's Tax Guide is the first, and still the best, of its kind.

Every Airbnb Host's Tax Guide

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