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Tan G: The Founder's Journey

The Founder's Journey

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Master the Hidden Rules That Drive Small-Business Growth In The Small-Business Money Game, financial advisor–turned-founder Robinson Aquino shows entrepreneurs how to stop guessing and start winning with their numbers. Through real-world case studies and his Breakpoint Framework, Aquino helps you understand why your business hits growth ceilings and how to break through them. Key takeaways include: <ul> <li>The Moneyball Strategy for data-driven decision-making</li> <li>The Breakpoint Ladder for navigating eight predictable growth plateaus</li> <li>How to build the leadership team that unlocks scale</li> <li>Why financial clarity drives freedom and confidence</li> </ul> Learn how to see your business through a strategic lens, using financial insight to guide every move. Whether you’re just getting started or managing millions in revenue, The Small-Business Money Game gives you the roadmap to sustainable growth and lasting success.

The Hidden Strategies That Turn Survival Into Scale

The Small-Business Money Game

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

Author Richard Mendelson has brought us a jewel: the story of how one prized grape variety, Cabernet Sauvignon, transformed a sleepy California farm community into a world-renowned wine-growing region and a showcase for the very best in American wine, culture, cuisine and luxury travel.From the first plantings of Cabernet Sauvignon in the 19th Century to the surprise triumph of Napa Valley wines at the fabled Judgment of Paris, Mendelson brings us intimate portraits of the pioneers, growers, artists, and craftsmen who turned the Napa Valley into a shining symbol of American talent, ingenuity and business savvy. Those featured include winemakers Robert Mondavi, Warren Winiarski, Bill Harlan, and many more, plus their storied mentors, Charles Krug, André Tchelistcheff and Maynard Amerine.And Mendelson is no outsider looking in. For the past three decades, he has lived this story from a unique perspective: as a Napa Valley winemaker, award-winning author, and as a leading attorney and advocate who has helped shape and protect the valley's vineyards and its future. Richard's book is already being hailed as one of the finest books ever written about American wine and the pioneering role of the Napa ValleyTo showcase the beauty and importance of the story, Cabernet Sauvignon features exquisite design and photography, plus a wealth of historical portraits, maps, and
lithographs, making the book a treasured keepsake for wine lovers and for anyone interested in one of the most compelling chapters in modern American history.

Cabernet Sauvignon, the Love Affair That Built the Napa Valley

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

The action guide to building serious financial power.For too long, women have worked twice as hard to earn less than men, and women have felt emotionally broke and financially stressed. It's time for a change and time for women--especially women of color--to make bank.In her first book, We Should All Be Millionaires, Rachel Rodgers--Black woman, mother of four kids, and self-made millionaire--shared her personal story. How she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company, and owning a blissful 57-acre horse ranch.Her book inspired thousands of readers and listeners to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now, with Hello Seven, Rachel provides a practical framework to achieving seven-figure wealth. This is the book that makes it happen. Rachel lays out the Hello Seven Growth Scale so you can identify where you fall on one of seven levels -- from $0 to 7 figures -- and map out the specific action steps you need to take to grow from one level to the next.

A Woman's Guide to Building a Seven-Figure Net Worth in Three Years or Less

Hello Seven

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world-SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork. The Money Trap is Sama's thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank's iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as "the crazy guy who bet on the future" and whose mission is "happiness for everyone." Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son's sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera-all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life. This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn't always the answer.

Lost Illusions Inside the Tech Bubble

The Money Trap

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

The Business of K-12 Educational Excellence

In a world overwhelmed by noise and speed, the need for smart, fast decision-making has never been greater. In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a groundbreaking values assessment and fresh stories for navigating today’s challenges. We all want to make better decisions—ones that align with our values and stand the test of time. But in today’s world of nonstop input, conflicting priorities, and accelerated change, it’s easy to default to impulsive choices or short-term thinking.That’s where 10-10-10 comes in.Originally a breakthrough bestseller, this newly revised edition presents a structured, rational decision-making process that remains as relevant as ever. Rather than relying on gut instinct, 10-10-10 walks you through the likely consequences of your options in the near term, midterm, and long term—and then helps you evaluate those outcomes through the lens of your personal values.Now deeply integrated with Professor Welch’s Becoming You framework—including the scientifically validated Values Bridge assessment—this edition equips readers with sharper tools to clarify what truly matters and make consistently aligned decisions. It’s also filled with lively, relatable stories about real people dealing with real-world dilemmas, making the method not just practical, but deeply human.From navigating a career shift after your industry has been disrupted by AI to deciding whether to freeze your eggs in an uncertain relationship, 10-10-10 provides a calm, clear methodology for working through life’s toughest crossroads—at work, in love, and beyond.

The Fast, Trusted Way to Make Smarter Decisions in Work, Love, and Life

10-10-10, Revised & Updated

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

The Founder's Journey

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