Sustainability Strategy for Contrarian Leaders

Stanford's Sustainable Business Strategist Can Help You Make a Difference...Without Waiting for Government Help

Stanford professor William P. Barnett teaches organizations around the world how to win through sustainability in an often hostile political or business climate. Barnett argues that sustainability transformation comes from bottom-up creative destruction. Drawing on decades of research into organizational and industrial change, Barnett takes readers around the globe to meet the sustainability changemakers disrupting entrenched, 20^th-century competitors.

Readers will find what Stanford MBA's learn from Barnett:

• Case studies of entrepreneurs and firms disrupting unsustainable competitors worldwide by leveraging state-of-the-art, sustainable business models.
• Practical applications for leaders at every organizational level
• A bottom-up framework explaining why sustainability strategies emerge through competition rather than through top-down consensus planning
• A direct challenge to assumptions that government policy alone drives large-scale economic and environmental transformation
• Guidance for building organizational systems that discover great strategies instead of relying on any single leader's answers

Written for leaders, entrepreneurs, and executives willing to challenge the status quo, this book will help you outcompete the unsustainable competition. MBA and executive leadership students will find a proven framework refined at Stanford Graduate School of Business.