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Runyon C: Fanchise Your Franchise

Fanchise Your Franchise

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

“Mind-expanding . . . The Score is so exuberant and readable that the depth and seriousness of its insights almost sneak up on you.” —Jennifer Szalai, The New York Times “Brilliant and wildly original . . . The Score is socially attentive, historically literate and imbued with sensual glee.” —Becca Rothfeld, The Washington Post “I give this excellent book five stars.” —Stuart Jeffries, Financial Times A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our desires. Games are the most important art form of our era. They embody the spirit of free play. They show us the subtle beauty of action everywhere in life in video games, sports, and boardgames—but also cooking, gardening, fly-fishing, and running. They remind us that it isn’t always about outcomes, but about how glorious it feels to be doing the thing. And the scoring systems help get us there, by giving us new goals to try on. Scoring systems are also at the center of our corporations and bureaucracies—in the form of metrics and rankings. They tell us exactly how to measure our success. They encourage us to outsource our values to an external authority. And they push on us to value simple, countable things. Metrics don’t capture what really matters; they only capture what’s easy to measure. The price of that clarity is our independence. The Score asks us is this the game you really want to be playing?

How to Stop Playing Somebody Else's Game

The Score

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

A FINANCIAL TIMES AND NEW STATESMAN BEST BOOK OF 2024 'The abiding question posed by Character Limit is this: is Elon Musk secretly 13 years old?' Private Eye '[Conger and Mac are] scoop magnets . . . A dramatic, fly-on-the-wall narrative . . . offers insights into how Musk might approach his job helping to run Trump's Department of Government Efficiency' New York Times 'A deeply reported, revealing and slightly terrifying book that is considerably subtler than its subtitle' Janine Gibson, Financial Times 'You couldn't hope for a better ringside seat on the unfolding drama. . . As a retelling of exactly what happened and what it felt like to be there, it is a triumph' Guardian 'The definitive account of how the world's richest man, in a fit of unbridled vanity and arrogance, took over and destroyed our digital town square' John Carreyrou, bestselling author of Bad Blood 'An absorbing account of Elon Musk's takeover of Twitter. It covers the big themes of modern politics - unrestrained billionaires and the lawyers, bankers and other yes-men who enable them; how social media has degraded the public square and melted the brains of its most enthusiastic users; and the eternal quest to find the border between free speech and hate speech.' New Statesmen 'Astonishing. Kate Conger and Ryan Mac's meticulous, comprehensive reporting turns an opaque mess brutally transparent' Jia Tolentino, bestselling author of Trick Mirror 'Gripping... Through fly-on-the-wall reporting, Character Limit takes readers inside Elon Musk's tumultuous Twitter takeover and the disruption of a company, an industry, and the online public square. What a wild ride' Bradley Hope, bestselling author of Billion Dollar Whale In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost? This is the story of the showdown between Elon Musk and Twitter and how the richest man on earth suddenly came to control one of the most powerful media platforms in the world. In Character Limit, award-winning reporters Kate Conger and Ryan Mac draw on exclusive interviews, unreported documents and internal Twitter recordings to provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up to takeover Twitter, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers. In part, this is the story of Twitter's founder, Jack Dorsey, who idealistically dreamed of building a 'digital town square' but detested Wall Street and never built a profitable business, and Musk, one of the site's most influential users with over 70 million followers. To Musk, Twitter-once known for its almost absolute commitment to free speech-had utterly lost its way. Blaming it for the proliferation of what he called the "woke mind virus", he claimed that the survival of humanity itself depended on the future of the site. In January 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and, soon after, he made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion. Backed into a corner, Twitter's board accepted his offer-only for Musk to change his mind, forcing Twitter to sue him. Drawing on unparalleled sources, this is the defining story of our time told in vivid, cinematic detail.

How Elon Musk Destroyed Twitter

Character Limit

Mind Shift. Profit Lift. is built on one singular premise: lifting your profit comes from thinking differently, not doing more..

Written in a welcoming, conversational style, Mind Shift. Profit Lift. challenges traditional assumptions about growth, productivity, margin, pricing, and leadership. It explains why focus beats variety, why clarity outperforms activity, and why many so-called best practices quietly work against the results they promise.
Peter Ricciardi doesn't claim to have all the answers. What he brings, after years spent working side-by-side with entrepreneurs and business leaders, is a deep respect for the questions most people never think to ask...or choose to ignore. Often because the answers feel uncomfortable. They run against what feels safe or familiar.
If you're willing to embrace counterintuitive insights, this book will challenge how you decide, sharpen how you see opportunity, and help you build a bottom line that finally justifies the effort you're already putting in.
________________
Peter Ricciardi is a trusted advisor, sought-after speaker, and accomplished entrepreneur who helps business leaders identify the assumptions limiting performance and replace them with clearer thinking that drives stronger, more sustainable profit.

Mind Shift. Profit Lift

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

Embracing Uncertainty and Complexity

Adaptive Finance

SHE MEANS BUSINESS

31 Daily Devotionals of Faith &amp; Prosperity for Women in Business

Are you ready to step boldly into your calling as a woman of faith and influence?

In SHE MEANS BUSINESS, Dr. Margo Bush delivers 31 powerful devotions designed to ignite your faith, expand your vision, and position you for supernatural success in business and life. Each day's devotion blends biblical wisdom with practical business insight to help you walk confidently in your God-given purpose.

This devotional is for the woman who: Believes she is called to prosper and make an impact.
 Desires to build her business on Kingdom principles.
 Knows her faith is the foundation of her success.
 Is ready to overcome fear, procrastination, and self-doubt.



With scriptures, guided reflections, and powerful Faith Actions, this book will help you renew your mind, strengthen your spirit, and unlock the prosperity God has already planned for you.

Discover how to:
¿ Build a business rooted in faith and integrity.
¿ Attract divine connections and opportunities.
¿ Operate in fearless confidence and excellence.
¿ See your work as worship and your business as ministry.

Whether you're just starting out or scaling your business to new heights, SHE MEANS BUSINESS will empower you to follow His plan, know His divine purpose, and prosper God's way.
You were created for more. It's time to stop playing small-and SHE MEANS BUSINESS.

Faith & Prosperity for Women In Business

31 Day Devotional She Means Business

Your Individual Empire

Entrepreneurship has never been about money. It has always been about how a person thinks when money is absent, pressure is high, and certainty is nowhere to be found.

The world studies success only after it has already happened. We admire valuations, headlines, exits, and lifestyles, yet these are outcomes-not causes. Rarely examined is the mindset that operates before success exists: the decisions made in uncertainty, the discipline exercised without recognition, and the cognitive frameworks that allow certain individuals to repeatedly build value from nothing.

This book is not about becoming rich. It is about understanding how the most effective entrepreneurs think and operate long before wealth appears. Across industries, cultures, and generations, one truth emerges: the greatest entrepreneurs think like they are broke-even when they are not-and build like they are rich-even before they get there.

They remain resource-aware without becoming resource-dependent. They are disciplined about waste yet bold in vision. They operate with urgency and restraint at the same time. They play long-term games that most people fail to see.

There is a persistent myth that entrepreneurs share a specific personality, background, or formula. They do not. Some begin with privilege, others with nothing. Some are outspoken; others are reserved. Some are academic; others unconventional. But when surface differences are removed, their internal operating systems are remarkably similar. They interpret risk differently. They make decisions with incomplete information. They delay gratification. They focus on leverage over effort. They detach ego from execution. They treat failure as data, not identity. Entrepreneurship is not a title-it is a way of processing reality.

Thinking like you are broke is not about scarcity. It is about clarity. It means respecting capital because you understand what it feels like to lack it. It means focusing on fundamentals over shortcuts, building systems before status, earning momentum rather than faking scale. Many companies fail not because they lack money, but because they forget how to think without it.

Building like you are rich is not about spending freely. It is about designing for scale, leverage, and longevity. It means building assets instead of dependencies, hiring for impact, making decisions that compound over time, and structuring strategies as if success is inevitable-because cognitively, you have committed to it.

This is not a motivational manual filled with clichés. It offers a framework. Each chapter breaks down the mental models behind high-level decision-making, the psychology of risk and capital, the discipline required under pressure, and the patterns that separate those who build sustainably from those who burn out.

This book is written for founders starting from zero, for entrepreneurs rebuilding after loss, and for leaders who value clarity over noise. Whether it is your first venture or your fifth, the battlefield remains the same: the mind.

Capital can be raised. Skills can be learned. Markets will change. Mindset-the ability to remain disciplined when conditions are easy, decisive when conditions are difficult, and calm when others panic-is the lasting advantage.

This is not about getting rich.

It is about building something worth getting rich from.
Welcome to Think Like You're Broke, Build Like You're Rich.

The No BS-Guide to the Entrepreneurship Mindset

Think Like You're Broke, Build Like You're Rich

An Entrepreneur's Guide to Enjoyment, Satisfaction, and Meaning

Beautiful Savage

El gurú de los equipos de alto rendimiento revela las estrategias clave para trabajar con todo tipo de personas (incluso las más difíciles). ¿QUIÉN ES LA PERSONA MÁS COMPLICADA CON LA QUE TRABAJAS? Es probable que no necesites pensarlo demasiado para responder a esta pregunta. Ya sabes cuál es su nombre, cuál es su puesto, cuáles son sus manías y sus defectos. Has vivido de primera mano el desgaste mental y emocional que deja a su paso. Has visto los problemas que genera en todo el equipo. Te gustaría arreglarla, cambiarla, ignorarla o teletransportarla a una dimensión paralela. Pero no puedes, tienes que colaborar con ella. Podrías dejar el trabajo, pero en el siguiente te estará esperando otra persona complicada, así que necesitas estrategias efectivas para colaborar con (casi) cualquier persona, en especial con las más exigentes, ásperas o problemáticas. A partir de su experiencia como consultor internacional con equipos y líderes,desde el glamuroso mundo del deporte y el entretenimiento, hasta el rigor de las finanzas, las aseguradoras, la industria farmacéutica y el sector industrial-, Ryan Leak ofrece estrategias contrastadas para: <ul><li>Ver a las personas difíciles como seres humanos a los que comprender, y no como problemas por resolver.</li><li>Desintoxicar expectativas poco realistas y aprender a convivir con lo complicado.</li><li>Comunicarte de forma eficaz en entornos complejos.</li><li>Aceptar el desacuerdo saludable como una herramienta para encontrar mejores soluciones.</li><li>Establecer límites que les permitan a los demás entrar en tu mundo sin dejar que lo controlen.</li></ul>ENGLISH DESCRIPTION A New York Times Bestseller! Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams. Who is the most complicated person you work with? You probably don’t have to think very hard to answer that question. You already know their name, their job title, their quirks, and their flaws. You have firsthand experience with the mental and emotional fallout they leave in their wake. You’ve seen the problems their complexity creates for everyone on their team. You wish you could fix them, solve them, ignore them, or teleport them to a parallel dimension. But you can’t. You have to work with them. (You could quit, but your next job will have a complicated person waiting for you.) That means you need effective strategies to collaborate with (nearly) anyone. Especially the picky, prickly, problematic ones. Drawing from his global consulting experience with teams and leaders from the glitz of sports and entertainment, to the number-crunching world of finance, to the meticulous realms of insurance, pharma, and manufacturing, Ryan Leak provides proven strategies for…<ul><li>Seeing challenging individuals as human beings to understand rather than problems to solve</li><li>Detoxing unrealistic expectations and getting comfortable with complicated</li><li>Learning to communicate effectively in complex environments</li><li>Embracing healthy disagreement as a tool to discover better solutions</li><li>Setting boundaries that let people into your world without letting them run your world</li></ul> “The process of learning to collaborate with difficult individuals is transformative—it’s a gateway to greater creativity, stronger teams, and increased productivity,” Leak explains. “On the other side of complicated is the wonderful, wide-open world of effective collaboration and a workplace you love.”

Cómo trabajar con gente complicada / How to Work With Complicated People: Strategies For Effective Collaboration With (Nearly) Anyone

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Fanchise Your Franchise

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