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Runyon C: Fanchise Your Franchise

Fanchise Your Franchise

The 15th issue of the "Austrian Management Review" brings together academic insights and practical experience against the backdrop of ecological and social transformations, as well as a wide range of challenges such as skills shortages and digital transformation. Key focus areas of this issue include employer branding, the co-evolution of humans and artificial intelligence, activity-based greenhouse gas management systems, leadership, trust and psychological security and what significance it has in the workplace, and remote work.

Austrian Management Review Volume 15 | 2025

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

It is possible to be driven and have inner peace. With 10 simple disciplines, this guide will help you make a bigger impact while increasing your freedom and creativity. Driven people often have a burning need to succeed. But that same relentless brilliance that propels you can take a toll on your teams, personal relationships, and even your health. Gino Wickman, bestselling author of Traction, teams up with mindfulness expert Rob Dube to help you strike a crucial balance between those inner and outer worlds while taking your success to new heights. In Shine, they share 10 disciplines to help you stay sharp and energetic without burning out. You’ll learn to: <ul> <li>Set boundaries in your work life (without compromising productivity) that allow you to become more impactful</li> <li>Reset your energy in practical, sustainable ways and recognize burnout and stress before they happen</li> <li>Tap into a flow state to harness unbridled creativity, think clearly, and move through your career and life with ease </li> </ul> With a self-assessment survey, a rich resource guide, and prompts for reflection at the end of every chapter, Shine is a ground-breaking approach to work–life balance and peace of mind.

How Driven People Can Live a Life of Exceptional Success and Profound Purpose

Shine, Revised Edition

What if the career you've built isn't the one you want to keep?Whether you're a senior leader questioning the cost of success, or a professional at any stage sensing you've outgrown the path mapped, this book is your roadmap to Uptick what comes next.A career pivot isn't about throwing everything away; it's about harnessing your transferrable skills, experience, knowledge and credibility to create an uptick, a new, planned direction built on what came before, one which aligns more with who you are today.With practical exercises, honest stories, and strategies that take you from reflection to action, this book will help you find clarity, overcome fear, plan your finances, embrace change and build a confident future that balances fulfilment with freedom.If you've ever wondered 'Is this it?' - here's your answer: it doesn't have to be!

Clarity, courage and confidence for your next chapter

Uptick

NEW YORK TIMES BESTSELLER • A revolutionary playbook for building generational wealth, no matter where you grew up—from the founders of the explosively popular podcast and financial literacy platform Earn Your Leisure You deserve to be rich. You deserve to make a purchase without fear that your check might bounce. You deserve to go on vacation. You deserve to care for loved ones without worrying about bills. You deserve to live the way you want, without reservations or fear. You deserve freedom—financial freedom. If you agree, you’ve come to the right place. We grew up in New York playing basketball together. As kids, both of us were fascinated by finance, curious about the stock market and how money moves among systems and pockets. But we began to notice that—for people in our community—hard work wasn’t enough. The system wasn’t set up to help people like us turn our hustle into lasting wealth. We started Earn Your Leisure to change that. We never could have imagined the response. Soon our little podcast started to feel more like a financial revolution. But a podcast can do only so much. This book is our answer to the thousands upon thousands of people who have asked us for a detailed blueprint. The key to earning your leisure is to see money as a strategic tool for wealth development. In You Deserve to Be Rich, you’ll learn how to: • Deal with the psychological toll of growing up living paycheck to paycheck. • Create income-building strategies outside your nine-to-five, from investing to side hustles. • Use passive income to put you in control of your time and lifestyle. • Master tax and insurance systems and identify (legal) loopholes to maximize wealth. • Navigate family financial drama and find ways to support your community. That’s just the start. This book is full of tips, insights, and stories about real people, just like you, who have used the tools of wealth building to overcome barriers and build the life they want. You deserve to be rich. This is the playbook to make it happen.

Master the Inner Game of Wealth and Claim Your Future

You Deserve to Be Rich

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

How the Apple Store changed shopping forever - one customer at a time.In The Apple Store: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

A Retail Story

Shop Different

The Sunday Times and #1 New York Times Bestseller 'The Technological Republic is far too important to ignore' Times Literary Supplement Silicon Valley's brightest minds once collaborated with governments to advance technologies, securing the West's dominance on the global stage. But that relationship has corroded - with perilous repercussions for us all. Lifting the veil on tech giant Palantir and its broader political project, visionary co-founder and CEO Alexander C. Karp and his long-time deputy Nicholas W. Zamiska offer a searing critique of our collective culture of complacency. To regain geopolitical power and preserve our freedoms, we must tackle the world's most pressing challenges - including the artificial intelligence arms race - together and head-on. Now is the time for the West to wake up. 'Bold and ambitious ... Essential reading' Eric Schmidt 'Fascinating' Financial Times 'A stirring manifesto' Niall Ferguson 'Provocative and insightful' Jamie Dimon

Hard Power, Soft Belief, and the Future of the West

The Technological Republic

Routledge Studies in Management, Organizations and Society

This book explores the critical role of micro, small, and medium enterprises (MSMEs) in advancing global sustainability. It provides a comprehensive yet accessible guide to navigating environmental, social, and governance (ESG) compliance, breaking down the complexities of ESG standards into practical applications that are relevant to MSMEs. The book is structured to blend theoretical insights with real-world case studies, offering a hands-on approach to understanding ESG's impact on small businesses worldwide. It delivers practical insights and actionable strategies tailored to MSMEs, helping readers understand how ESG compliance can lead to significant business benefits such as enhanced reputation, competitive advantage, and long-term growth. Through case studies and practical advice, it highlights the unique challenges MSMEs face, such as limited resources and regulatory hurdles, while showcasing opportunities for innovation and sustainable development. The book offers a clear path to integrating ESG principles into business operations, providing MSMEs with the tools to drive sustainable change at the grassroots level. This book is essential reading for business owners, policymakers, sustainability practitioners, academics, and anyone interested in the intersection of small business and global sustainability. It is particularly relevant for those working with MSMEs in emerging markets and developing economies.

ESG Standards and Compliance

Micro, Small, and Medium Enterprises for Global Sustainability

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