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Shaw D: Fail Smarter / B

Fail Smarter

Lessons from the Best on Turning Setbacks into Breakthroughs

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Are you paying more taxes than you have to? The IRS is not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. It’s up to you. The savings can be tremendous.

Professionals, Contractors, Consultants, Stores & Shops, Gig Workers, Internet Businesses

475 Tax Deductions for Businesses and Self-Employed Individuals

From a Fortune 100 HR Executive turned trusted workplace voice, a grounded, no-nonsense guide for anyone who’s tired of trying to make work “work” and ready to build a career they don’t have to recover from.At some point, work stopped working for you and you knew it before you could explain it.Maybe it started as exhaustion. Or constant second-guessing. Or the realization that no matter how hard you worked, something still felt off. So you told yourself it was normal. That this is just how work is. That you should be able to handle it.But what if the problem isn’t you?With more than two decades working in HR, Leigh Elena Henderson has had a front-row seat to how workplaces shape and quietly damage people’s lives. She’s coached leaders, supported employees at every level, and built a global following by saying what most people feel but won’t say out loud.In Workable, she introduces a clear, practical framework for moving out of survival mode and into a career that actually works for you:Vision helps you reconnect with who you are–your values, strengths, and what you actually want from your work–so that you can stop making decisions from burnout and start making them from clarity.Transition shows you how to move forward intentionally, whether that means leaving, shifting, or redefining your current role without creating more chaos in the process.Transformation is where the real shift happens–learning how to trust yourself again, protect your energy, and build a career that stays sustainable over time no matter what lies ahead.Through candid stories, honest insight, and approachable coaching, Leigh encourages you to move past unhealthy work environments and the toxic bosses that create them to redefine success on your own terms.Workable has everything you need to help you stop confusing endurance with success and leave what isn’t working for you:Drawn from Real-Life Experiences: Grounded in Leigh’s personal experience, as well as her work with clients, corporate leaders, and a global audience, these stories reflect what people are actually navigating at work.A Practical Framework: The three-phase Workable Model–Vision, Transition, and Transformation–helps you clarify what you want, move forward intentionally, and build a career that stays aligned over time.Actionable Guidance: From scripts to practical insight, Workable offers tools you can use immediately–so you’re not just thinking differently about work, you’re navigating it differently, too.For Anyone Ready for Something Different: Whether you’re an employee, leader, or coach, Workable meets you where you are and helps you build a career that fits your life, not one you have to recover from.

From a Fortune 100 HR Executive turned trusted workplace voice, a grounded, no-nonsense guide for anyone who’s tired of trying to make work “work” and ready to build a career they don’t have to recover from.At some point, work stopped working for you and you knew it before you could explain it.Maybe it started as exhaustion. Or constant second-guessing. Or the realization that no matter how hard you worked, something still felt off. So you told yourself it was normal. That this is just how work is. That you should be able to handle it.But what if the problem isn’t you?With more than two decades working in HR, Leigh Elena Henderson has had a front-row seat to how workplaces shape and quietly damage people’s lives. She’s coached leaders, supported employees at every level, and built a global following by saying what most people feel but won’t say out loud.In Workable, she introduces a clear, practical framework for moving out of survival mode and into a career that actually works for you:Vision helps you reconnect with who you are–your values, strengths, and what you actually want from your work–so that you can stop making decisions from burnout and start making them from clarity.Transition shows you how to move forward intentionally, whether that means leaving, shifting, or redefining your current role without creating more chaos in the process.Transformation is where the real shift happens–learning how to trust yourself again, protect your energy, and build a career that stays sustainable over time no matter what lies ahead.Through candid stories, honest insight, and approachable coaching, Leigh encourages you to move past unhealthy work environments and the toxic bosses that create them to redefine success on your own terms.Workable has everything you need to help you stop confusing endurance with success and leave what isn’t working for you:Drawn from Real-Life Experiences: Grounded in Leigh’s personal experience, as well as her work with clients, corporate leaders, and a global audience, these stories reflect what people are actually navigating at work.A Practical Framework: The three-phase Workable Model–Vision, Transition, and Transformation–helps you clarify what you want, move forward intentionally, and build a career that stays aligned over time.Actionable Guidance: From scripts to practical insight, Workable offers tools you can use immediately–so you’re not just thinking differently about work, you’re navigating it differently, too.For Anyone Ready for Something Different: Whether you’re an employee, leader, or coach, Workable meets you where you are and helps you build a career that fits your life, not one you have to recover from.

Leave Toxicity Behind and Build a Career That Works for You

Workable

A science-based, practical blueprint for cultivating a life - at work and at home - full of a sense of belonging, joy and vitality, from the New York Times bestselling author of The Culture Code<ul><li>How do we set about finding greater fulfilment in our lives?</li><li>How do we achieve a sense of well-being?</li><li>How do we foster relationships that will add depth and meaning to our existence?</li><li>How, in other words, do we go from living to flourishing?</li></ul>In his new book, bestselling author Daniel Coyle trains his expert eye on the people who have demonstrated exceptional powers of dynamism and connectivity, and teases out their secrets.<ul><li>The Chilean miners who withstood being trapped deep underground for 33 days by establishing rituals of belonging and purpose.</li><li>The Dutch community that sparked urban renewal through a smart system of self-organisation.</li><li>The delicatessen in Michigan that has grown into a multi-million dollar enterprise, not by writing business plans but by shaping attentional space - focussing on how people show up, listen and engage.</li></ul>From such remarkable stories of individual and group achievement, Coyle distils the core dynamics that make them possible - and, in the process, shows how small, deliberate shifts in how we think and interact can create extraordinary impact. Whether you are seeking a deeper sense of personal contentment or aspiring to transform a team or community, Flourish is the indispensable guide to shaping the future you want.

The Transformative Power of Creating Community

Flourish

How to Think Differently about Thinking Differently

Smart Contrarians

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

How Ordinary People Build Extraordinary Things, The Story of Canva

Dream Crazy Big

How the New Science of Mindset Can Transform Individuals, Teams, and Organizations

Cultures of Growth

Disrupting Unsustainable Competitors with Product-Planet Fit

Sustainability Strategy for Deviant Leaders

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

The Art of Data

Based on a million conversations about what matters most... In The Values Map: Discover What Drives You and How to Move Others, David Allison reveals that shared human values-not age, gender, or geography-are the most powerful predictors of behavior. Drawing from nearly one million surveys across 180 countries, this book provides a proven framework for understanding what truly drives you and the people around you. Through vivid storytelling, Allison demonstrates how values drive our decisions, shape relationships, and transform organizations. Readers use a variety of tools and techniques, then watch their own core values appear throughout the stories that follow. Each chapter illuminates how global brands, grassroots movements, and individuals have used values to reshape industries and lives. Readers will also find: <ul> <li>Values assessment frameworks that personalize your reading experience and reveal the values that drive who you are and what you do</li> <li>Real-world case studies from organizations, governments, communities and individuals that demonstrate values-based strategies in action</li> <li>A data-backed methodology now included in university courses as part of human-centered strategy curricula worldwide</li> <li>Practical frameworks for building stronger teams, engaging stakeholders authentically, and making more aligned life choices</li> <li>Insights from the most comprehensive values dataset ever created, spanning 152 languages and every major culture</li> </ul> Essential for CEOs seeking authentic stakeholder connection, managers building cohesive teams, and anyone wanting to understand their own motivations more clearly, The Values Map delivers both the framework and inspiration to move beyond surface-level assumptions toward deeper, more meaningful human connection.

Discover What Drives You and How to Move Others

The Values Map

Fail Smarter

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