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Ethical Practice of Social Media in Public Relations

Ethical Practice of Social Media in Public Relations

Inhalt

Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

Bibliografische Angaben

Mai 2014, 284 Seiten, Routledge Research in Public Relations, Englisch
Taylor and Francis
978-0-415-72753-2

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Weitere Titel der Reihe: Routledge Research in Public Relations

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