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Ethical Practice of Social Media in Public Relations

Ethical Practice of Social Media in Public Relations

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Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

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mai 2014, 284 pages, Routledge Research in Public Relations, Anglais
Taylor and Francis
978-0-415-72753-2

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