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Gardner L: Marginal Fashion Publishing

Marginal Fashion Publishing

Tactics, Practices, Market Forces

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

The book reviews recent cosmopolitan thinking and theorizing from the perspective of the twenty-first century. It queries the social bases of cosmopolitanism and evaluates how cosmopolitan theories may be biased.

The book reviews recent cosmopolitan thinking and theorizing from the perspective of the twenty-first century. It queries the social bases of cosmopolitanism and evaluates how cosmopolitan theories may be biased.

From European Integration to Global Hopes and Fears

Cosmopolitanism and Belonging

BASEES/Routledge Series on Russian and East European Studies

This book explores the ideological and institutional conflict surrounding the development and role of property, the focus being placed upon the legislative provisions implemented to promote the private ownership of land.

This book explores the ideological and institutional conflict surrounding the development and role of property, the focus being placed upon the legislative provisions implemented to promote the private ownership of land.

Before and After Communism

Land Ownership in Russia

This book explores central issues of religion in an age of globalization, questioning how religion speaks to us in contemporary society, and how representations of religion impact in popular culture. Focusing on Japanese popular culture, MacWilliams examines Japanese comic books in particular: Japanese manga or 'comic books' often explicitly deal with religion, and commercially published manga account for over 40% of total number of books and magazines published in Japan. The magic of manga lies in their potential "to dramatise and exaggerate information and simplify a complex reality", and just like the religious iconography of an earlier age, modern manga offer a powerful visual theology of sacred reality for their audience. What 'imagined selves and worlds' do manga construct? What are some of the important visual theologies that they can convey? These are some of the questions explored in this book. Historians of religion have largely ignored popular culture as a medium of religious experience and expression; yet by neglecting popular genres, such as Japanese manga, they ignore one of the principal ways people day wrestle with contemporary moral and spiritual issues. This book redresses this neglected area, raising profound religious and moral issues that are immediately relevant for those exploring Japanese religion, media and cultural studies, and anyone trying to imagine the sacred today.

This book explores central issues of religion in an age of globalization, questioning how religion speaks to us in contemporary society, and how representations of religion impact in popular culture.  Focusing on Japanese popular culture, MacWilliams examines Japanese comic books in particular: Japanese manga   or 'comic books' often explicitly deal with religion, and commercially published manga account for over 40% of total number of books and magazines published in Japan. The magic of manga  lies in their potential 'to dramatise and exaggerate information and simplify a complex reality', and just like the religious iconography of an earlier age, modern manga  offer a powerful visual theology of sacred reality for their audience. What 'imagined selves and worlds' do manga construct? What are some of the important visual theologies that they can convey? These are some of the questions explored in this book.  Historians of religion have largely ignored popular culture as a medium of religious experience and expression; yet by neglecting popular genres, such as Japanese manga, they ignore one of the principal ways people day wrestle with contemporary moral and spiritual issues.  This book redresses this neglected area, raising profound religious and moral issues that are immediately relevant for those exploring Japanese religion, media and cultural studies, and anyone trying to imagine the sacred today.

Visual Representations in Japanese Religion

Imagining the Sacred in Popular Culture

A media scholar&nbsp;critically examines how US establishment media ran interference for Israel’s genocide in Gaza, with reporting that called the Flour Massacre “aid-related deaths,” and the Tent Massacre a “tragic mistake.” Over eight months, media coverage aligned with Israeli military narratives, condoning Israeli war crimes and the massacres of Palestinians as the world responded in outrage.
The Complicit Lens&nbsp;scrutinizes US media's portrayal of Israel’s war on Gaza post-October 7, 2023 Hamas attacks, contrasting it with social media reports and international news coverage. It reveals how reporting mystified Israeli bombings, used passive language to deflect blame, and repeated Israeli talking points. The analysis identifies consistent war tropes and atrocity propaganda—beheaded babies and mass rape—used to justify Israeli actions and obscure culpability.&nbsp;Israeli violence was presented as defensive and justified, either by the October 7 attacks, or by claims that Israel was targeting Hamas fighters and commanders not civilians. Later reporting included false claims that war crimes and massacres were mistakes or accidents.
The book&nbsp;documents the targeted killings of journalists and aid workers, underreported in US media, and critiques the editorial censorship that avoided terms like "genocide" and "massacre" for Palestinian deaths. As global protests against the Gaza genocide rose, the book also analyzes the biased media portrayal of these uprisings, particularly those led by young people and Jewish organizations. Examining specific incidents and language, the book exposes how media coverage facilitated the ongoing genocide in Gaza.&nbsp;

US Media Coverage of Israel's Genocide in Gaza

The Complicit Lens

Human–Computer Interaction Series

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).&nbsp;Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time.Personas&nbsp;have been artefacts of&nbsp;enquiry&nbsp;and praxis since Alan Cooper brought them to mainstream technology design.&nbsp;Yet, their&nbsp;study&nbsp;and emergence across cultures have been little explored –least of all synthesised in a monograph,&nbsp;this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates thehistorical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users&nbsp;is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as&nbsp;interaction design,&nbsp;usability, user experience and co-design.

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time. Personas have been artefacts of enquiry and praxis since Alan Cooper brought them to mainstream technology design. Yet, their study and emergence across cultures have been little explored –least of all synthesised in a monograph, this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates the historical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as interaction design,usability, user experience and co-design.

Representing the Next Billion Users

Personas Across Cultures

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Book is an exciting, readable and comprehensive, all-in-one resource for students of fashion across the English-speaking world. It is designed as an introduction to fashion studies that can be used in a range of fashion courses from fashion studies degrees to fashion modules, and majors in disciplines including cultural studies, cultural sociology, cultural geography, communications and media, anthropology and cultural history. The book will present current writings and research on major topics debates in fashion studies drawing on the literature on fashion theory and incorporating many global case studies (as easy-to-read boxed material). Graphs, tables and diagrams will add texture to the written material. Approximately 200 colour images are planned to generously illustrate the historical and the contemporary tapestry of fashion. A dedicated interactive website will complement the text and ensure that students are in touch with the latest news, issues and trends.

The Fashion Studies Book

Grundwissen Politik

Nicht erst seit der Transformation der politischen Systeme in Osteuropa wird dem schon in den 1950er Jahren entwickeltem Ansatz der politischen Kulturforschung wieder größere Aufmerksamkeit geschenkt. Seine zentrale Frage richtet sich auf die Herstellung und Bedingungen der Stabilität eines politischen Systems. Neuere Betrachtungen implizieren die Integration der politischen Kulturforschung in die Überlegungen der vergleichenden empirischen Demokratieforschung als eine grundsätzlich Staaten und Regionen vergleichende Form der Analyse. Sie besitzt somit eine methodische, aber auch inhaltliche Breite wie kaum ein anderer politikwissenschaftlicher Forschungsansatz. Die Zielstellung der Vorgehensweise politischer Kulturforschung bezieht sich vor allem auf die subjektiven Einstellungen der Bevölkerung, welche der Grundpfeiler für die zukünftige Konsolidierung, Akzeptanz und Aufrechterhaltung der existierenden Staatsformen, aber auch der Demokratie als Konzept an sich sind. Das vorliegende Buch schafft durch die Integration der theoretischen Grundprämissen des Ansatzes der politischen Kulturforschung, der Darstellung seiner Einbindung in die international vergleichende Demokratieforschung, dem Aufzeigen seines methodischen Vorgehens und der Explikation der wichtigsten internationalen Vergleichsergebnisse eine breit gefächerte Diskussionsgrundlage für Forschung und Lehre.¿

Nicht erst seit der Transformation der politischen Systeme in Osteuropa wird dem schon in den 1950er Jahren entwickeltem Ansatz der politischen Kulturforschung wieder größere Aufmerksamkeit geschenkt. Seine zentrale Frage richtet sich auf die Herstellung und Bedingungen der Stabilität eines politischen Systems. Neuere Betrachtungen implizieren die Integration der politischen Kulturforschung in die Überlegungen der vergleichenden empirischen Demokratieforschung als eine grundsätzlich Staaten und Regionen vergleichende Form der Analyse. Sie besitzt somit eine methodische, aber auch inhaltliche Breite wie kaum ein anderer politikwissenschaftlicher Forschungsansatz. Die Zielstellung der Vorgehensweise politischer Kulturforschung bezieht sich vor allem auf die subjektiven Einstellungen der Bevölkerung, welche der Grundpfeiler für die zukünftige Konsolidierung, Akzeptanz und Aufrechterhaltung der existierenden Staatsformen, aber auch der Demokratie als Konzept an sich sind. Das vorliegende Buch schafft durch die Integration der theoretischen Grundprämissen des Ansatzes der politischen Kulturforschung, der Darstellung seiner Einbindung in die international vergleichende Demokratieforschung, dem Aufzeigen seines methodischen Vorgehens und der Explikation der wichtigsten internationalen Vergleichsergebnisse eine breit gefächerte Diskussionsgrundlage für Forschung und Lehre.

Eine Einführung

Politische Kulturforschung

Routledge Contemporary Russia and Eastern Europe Series

This book argues that although Soviet ideology did not accept the principle of biologically based racial inferiority, aspired to achieve equality for all citizens under socialist internationalism and regarded "race" as a concept formulated by modern capitalism, nevertheless Soviet films that addressed issues of "race" still exposed their authors' views. Moreover, the book contends that these views made a significant contribution to popular perceptions and to the gradual rise of "white supremacy" thinking in the late Soviet period, with such thinking being now very widely held in post-Soviet, contemporary Russia. The book discusses a wide range of films including films about Africa, Africans and Afro-Americans, explores in detail the Soviet social construction of race, gender and identity and contrasts this with the development of racial thinking in the Western world. The book's rich and subtle analysis shows how Soviet cine-culture in a variety of popular genres, from adventure films to biopics and political drama, re-articulated meanings of "race" through allegedly anti-racist imageries of "blackness" and "whiteness".

This book argues that although Soviet ideology did not accept the principle of biologically based racial inferiority, aspired to achieve equality for all citizens under socialist internationalism and regarded “race” as a concept formulated by modern capitalism, nevertheless Soviet films that addressed issues of “race” still exposed their authors’ views. Moreover, the book contends that these views made a significant contribution to popular perceptions and to the gradual rise of “white supremacy” thinking in the late Soviet period, with such thinking being now very widely held in post-Soviet, contemporary Russia. The book discusses a wide range of films including films about Africa, Africans and Afro-Americans, explores in detail the Soviet social construction of race, gender and identity and contrasts this with the development of racial thinking in the Western world. The book’s rich and subtle analysis shows how Soviet cine-culture in a variety of popular genres, from adventure films to biopics and political drama, re-articulated meanings of “race” through allegedly anti-racist imageries of “blackness” and “whiteness”.

Blackness and Race in Soviet Cinema

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

The iconic fashion house through its finest creations

Dior in 50 Objects

Grundthemen der Literaturwissenschaft

Die Zeit, als unter der Bezeichnung 'Adaptionen' vor allem Literaturverfilmungen verstanden und wissenschaftlich untersucht wurden, ist lange vorbei. Andere Medien als Literatur und Film sowie andere Adaptionsprozesse als der klassische Medienwechsel sind insbesondere seit den späten 1990er Jahren immer stärker in den Fokus der sog. Adaptation Studies gerückt. Das vorliegende Handbuch bietet als erstes deutschsprachiges Werk einen umfassenden Überblick über die Formen, Konzepte und Praktiken von Adaption, die in diesem Zusammenhang zum Gegenstand literatur-, kultur- und medienwissenschaftlicher Forschung geworden sind. Es präsentiert die derzeit aktuellen Fragestellungen und Theorien des Faches ebenso wie dessen Beschäftigung mit verwandten Phänomenen wie z.B. Übersetzung und Serialität. Neben der Betrachtung von Adaption als einem textlichen, kulturellen und nicht zuletzt ökonomischen Phänomen lotet der Band außerdem gezielt das Potenzial von Adaptionskonzepten aus anderen geistes- und naturwissenschaftlichen Disziplinen für die Literaturwissenschaft aus. Das Buch ermöglicht Studierenden, Lehrenden und Forschenden somit einen fundierten Einblick in die Themen und Fragestellungen der Adaptation Studies.

This handbook offers a broad overview of characteristic adaptation processes within and between media, and current academic issues in the theoretical understanding of adaptation. It describes the concepts, practices, and forms of adaptation and their role as cultural phenomena while also examining concepts of adaptation from other disciplines of relevance to literary studies.

Grundthemen der Literaturwissenschaft: Adaption

Marginal Fashion Publishing

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