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El Ojo del Tiempo

Mercedes Cebrián

Estimada clientela

Una celebración del arte de ir de compras

Cintia CASEROTTO MIRANDA

La escritura como proceso de autoconocimiento y resignificación

Habitar la diferencia en el derecho aeronáutico y espacial

Marcelo Romeo

Estrategias Innovadoras Para Gestionar El Marketing Del Futuro

Nueva Era De Las Marcas, La

El libro es diseñado como una herramienta de trabajo, que va dirigido a facilitar el proceso de creación de una pequeña empresa.

La Planificacion Estrategica para la mediana y pequeña empresa

Bolsillo

Tomás Melendo Granados

Raíces de la crisis

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up.An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition.We face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credible? How can we separate the signal from the noise? Whose advice can we trust?All of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In Eyes Wide Open, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including<ul> <li> why looking at information in black and white rather than in color can lead to better decisions</li></ul><ul> <li> why it's smart to be skeptical about experts' pronouncements, and how to identify the best among them</li></ul><ul> <li> why it's crucial to carve out time to think, even in moments of crisis</li></ul><ul> <li> how and why you should regulate your emotional thermostat to make smart decisions</li></ul><ul> <li> why you need to shake up your social network if you don't want only to reinforce what you already know and amplify the beliefs you already have</li></ul>It's time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge&nbsp;guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent. This essential book provides a ten-step framework for better choices: <ul><li>A Ten-Step Toolkit: A clear, actionable framework to help you navigate complex choices and cut through the noise of information overload.</li><li>How to Challenge Experts: Learn to question flawed assumptions, scrutinize corrupted data, and hold the authorities who advise you accountable.</li><li>Evidence-Based Strategies: Weaves together the latest scientific research with fascinating real-world examples from NASA to World War Two spies.</li><li>Master Your Mind: Understand the hidden mental shortcuts and biases that shape your choices and develop the self-knowledge to overcome them.</li></ul>

How to Make Smart Decisions in a Confusing World

Eyes Wide Open

Este libro busca suplir un vacío en los estudios sobre el ensayo colombiano, un vacío que, como se puede constatar en cualquier pesquisa bibliográfica, es teórico y crítico, divulgativo y patrimonial, y que se ha extendido desafortunadamente hasta las antologías y los estudios sobre el ensayo hispanoamericano, materiales en los que la producción ensayística colombiana es casi invisible. Para tal fin, elige acercarse a su&#13;objeto de estudio desde una perspectiva doble. En primer lugar, busca suscitar una pregunta por el ensayo colombiano del siglo xx; y, por otro lado, indaga en la obra de tres ensayistas que se podrían considerar representativos, tanto de las modalidades estéticas del ensayo, como de las zonas grises que pueden dejar la historia y la crítica literarias cuando se dedican a perpetuar definiciones sin someterlas a revisión o reconstrucción histórica. La expresión "modalidades estéticas", pese a ser problemática, sirve para indicar la voluntad artística que hay en las construcciones ensayísticas analizadas y para acusar más explícitamente la índole "crítica" de la aproximación. Si se opta por dedicar atención a&#13;Baldomero Sanín Cano, Hernando Téllez y Nicolás Gómez Dávila, el lector hace bien en inferir que el autor los ve a ellos como muestras singulares del ensayismo literario colombiano. Más allá de que este trabajo elija no entregar su discusión a la valoración o al ejercicio del gusto, sí trata de adoptar una petición de principio en torno a la inclusión del ensayo en los lindes de lo literario y a la hermandad que el lenguaje y las&#13;estructuras de los demás géneros tienen con la prosa de ideas.&#13;Este problema, como se sabe, merece en nuestros días toda la atención, y demanda situarse en puntos de partida que no den nada por hecho. En tal sentido, se busca que perspectivas diacrónicas y sincrónicas, aproximaciones inmanentes y revisiones contextuales, así como formas detalladas y generales del análisis, se integren con el acercamiento a un campo de trabajo no exento de ambigüedades. De ninguna manera se aspira a una aproximación prístina a problemas, obras y autores, como si se creyera que el objeto de estudio se está apenas inventando en las propias palabras del analista. El síndrome de Minerva es patología que se debe evitar a toda costa. Se trata de mostrar la singularidad estética del ensayo y, en cierta medida, de abrir paso a su reconocimiento en medio de interpretaciones simplificadas de la tradición académica.&#13;Anotemos que estas aproximaciones, a veces, han oscurecido el objeto de estudio, pero no por ello deben dejarse de lado, pues de alguna manera configuran fases en el logro de una conciencia literaria particular para la identificación y la valoración del ejercicio ensayístico. Por ello, aunque se adopte una vía diferente a la que reposa en esas aproximaciones, se mencionan para plantear caminos que aún no se han explorado en Colombia, por lo menos no de manera sistemática.

Efrén Giraldo

La poética del esbozo: Baldomero Sanín Cano, Hernando Téllez, Nicolás Gómez Dávila

Dale Carnegie

Escrito por el renombrado Dale Carnegie, autor de Cómo ganar amigos e influir sobre las personas, este libro ofrece técnicas probadas para mejorar la comunicación y la influencia en el ámbito empresarial.

ENSAYO

El capital es la característica que define a las economías modernas pero la mayoría de la gente no tiene ni idea de dónde viene realmente. ¿Qué es, exactamente, lo que transforma la mera riqueza en un activo que automáticamente crea más riqueza? El Código del Capital explica cómo se crea el capital a puerta cerrada en los despachos de los abogados privados y por qué este hecho poco conocido es una de las principales razones de la creciente brecha de riqueza entre los poseedores del capital y todos los demás.En este revelador libro, Katharina Pistor sostiene que la ley "codifica" selectivamente ciertos bienes, dotándolos de la capacidad de proteger y producir riqueza privada. Con la codificación legal adecuada, cualquier objeto, reclamación o idea puede convertirse en capital y los abogados son los guardianes del código. Pistor describe cómo eligen entre los distintos sistemas y dispositivos jurídicos los que mejor sirven a las necesidades de sus clientes, y cómo las técnicas que se perfeccionaron hace siglos para codificar las propiedades de la tierra como capital se utilizan hoy para codificar acciones, bonos, ideas e incluso expectativas, activos que sólo existen en el derecho.Una nueva y poderosa forma de pensar sobre uno de los problemas más perniciosos de nuestro tiempo, &amp;apos;El código del capital&amp;apos; explora las diferentes formas en que la deuda, los productos financieros complejos y otros activos se codifican para dar ventajas financieras a sus poseedores.Este provocativo libro describe un inquietante retrato de la naturaleza global del código, de las personas que lo configuran y de los gobiernos que lo aplican.

Katharina Pistor

El código del capital

"Makes a provocative case that you should put customers second, close open offices, and ditch performance appraisals."--Adam Grant, best-selling author of Originals



"Under New Management is a lively, provocative must-read."--Whitney Johnson, author of Disrupt Yourself.



Why accepted management practices don't work--and how innovative companies are changing the rules



Should your employees know each other's salaries? Is your vacation policy harming productivity? Does your hiring process undermine your team? David Burkus argues that the traditional management playbook is full of outdated, counterproductive practices, and he reveals how the alternative management revolution has already started at companies like Netflix, Zappos, Google, and others. Burkus investigates behind their office doors to show how these companies are reevaluating and reinventing the most basic management principles, like hiring, firing, vacation policy, and even office floor plan, and enhancing their business's success as a result.



"Is your company ready for a radical departure from twentieth-century management standards? David Burkus has collected the stories of dozens of companies that are standing the old rules on their heads. Even better, Burkus shows how you can do it, too."--Daniel H. Pink, best-selling author of Drive and To Sell Is Human

¿

"If you are going to read one book on being a better manager in the next year, start here. David Burkus has assembled the most practical research and provocative ideas into an incredibly quick read."--Tom Rath, best-selling author of StrengthsFinder 2.0

“Makes a provocative case that you should put customers second, close open offices, and ditch performance appraisals.”—Adam Grant, best-selling author of Originals “Under New Management is a lively, provocative must-read.”—Whitney Johnson, author of Disrupt Yourself. &nbsp; Why accepted management practices don’t work—and how innovative companies are changing the rules &nbsp; Should your employees know each other’s salaries? Is your vacation policy harming productivity? Does your hiring process undermine your team? David Burkus argues that the traditional management playbook is full of outdated, counterproductive practices, and he reveals how the alternative management revolution has already started at companies like Netflix, Zappos, Google, and others. Burkus investigates behind their office doors to show how these companies are reevaluating and reinventing the most basic management principles, like hiring, firing, vacation policy, and even office floor plan, and enhancing their business’s success as a result. &nbsp; “Is your company ready for a radical departure from twentieth-century management standards? David Burkus has collected the stories of dozens of companies that are standing the old rules on their heads. Even better, Burkus shows how you can do it, too.”—Daniel H. Pink, best-selling author of Drive and To Sell Is Human ? “If you are going to read one book on being a better manager in the next year, start here. David Burkus has assembled the most practical research and provocative ideas into an incredibly quick read.”—Tom Rath, best-selling author of StrengthsFinder 2.0

How Leading Organizations Are Upending Business as Usual

Under New Management

Become a more confident, independent, and successful decision maker—savvy to how your emotions, moods, and habits can trip you up.In our fast-moving world, we're overloaded with differing opinions, conflicting data, and changing advice. But how thoroughly do we scrutinize those we listen to? Are we open to new ways of tackling problems or constrained by how we've made past decisions? How much do we challenge ourselves?By combining stories from Hollywood to NASA with the latest in brain science, Noreena Hertz reveals the extent to which life-altering, business-affecting, policy-determining, and health-defining decisions are based on partial information, assumed wisdoms, corrupted data, and insufficient scrutiny. In this essential guide, she offers practical ways to make better, smarter choices and more accurate predictions—in your personal life and at work.

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent. In an age of constant distraction and misinformation, how do you learn to see clearly and think for yourself? <ul><li>Actionable Strategies: Learn ten clear, counter-intuitive steps to smarter decision-making, designed to help you cut through the noise and focus on what truly matters.</li><li>Challenge the Experts: Discover why the people we trust most—from doctors to financial advisors—are often wrong, and learn how to question their assumptions with confidence.</li><li>Overcome Information Overload: Develop practical techniques to filter the data deluge, identify misinformation, and protect yourself from the hidden biases that lead to poor choices.</li><li>Behavioral Economics in Practice: See these powerful principles in action through fascinating, real-world examples from NASA, World War Two spies, Hollywood, and more.</li></ul>

In his groundbreaking #1 bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence. Now, he reveals practical methods for using these inner resources to more readily enter an optimal state of high performance and satisfaction while avoiding burnout. &nbsp;&nbsp;There are moments when we achieve peak performance: An athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often elusive, and for every amazing day, we may have a hundred ordinary and even unsatisfying days. Fulfillment doesn’t come from isolated peak experiences, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?&nbsp;In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day — to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity, and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.

In his groundbreaking #1 bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence. Now, he reveals practical methods for using these inner resources to more readily enter an optimal state of high performance and satisfaction while avoiding burnout. &nbsp;&nbsp;There are moments when we achieve peak performance: An athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often elusive, and for every amazing day, we may have a hundred ordinary and even unsatisfying days. Fulfillment doesn’t come from isolated peak experiences, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?&nbsp;In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day — to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity, and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.

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