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Catalogue complet

Julia Möller-Klapperich

Energierecht

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

KI-Tools für ein erfolgreiches Studium

Künstliche Intelligenz und wissenschaftliches Arbeiten

The job security you thought you had? AI didn't take it. Someone who learned to use AI did.
The headlines scream about AI replacing workers, but they're missing the real story. Artificial intelligence isn't your competition the person in the next cubicle who figured out how to 10x their output with AI tools is.
Adapt or Automate cuts through the fear-mongering and hype to reveal what's actually happening in workplaces worldwide. Drawing on real-world case studies from Nairobi to New York, this book shows how AI is creating a new divide: not between humans and machines, but between those who leverage AI and those who resist it.
Inside, you'll discover:Why AI won't replace you but will replace how you work - and what that means for your career in the next 12-24 months
The "augmentation advantage" - how professionals across industries are using AI to become irreplaceable rather than redundant
The three types of work AI handles best - and the uniquely human skills that are becoming more valuable, not less
Real strategies from real people who've transformed their careers by treating AI as a power tool, not a threat
The economic reality no one's discussing - why companies aren't choosing between humans OR AI, but humans WITH AI versus humans without
A practical 90-day action plan to position yourself on the winning side of the AI revolution


This isn't a technical manual or a dystopian warning. It's a pragmatic guide for anyone who wants to thrive in an AI-augmented workplace whether you're an employee, manager, freelancer, or business owner.
The choice isn't whether AI will transform your industry. It already is. The only question is: Will you adapt, or will you be automated?
Your career in the AI age starts here.

Why AI Won't Take Your Job But Someone Who Uses It Will

ADAPT OR AUTOMATE

In Digitizing the Supply Chain, Nick Seiersen explores the transformative potential of information technologies in modern supply chain management. This book examines the foundational technologies, tools, and challenges of the digital transformation of supply chains, offering insights into future trends and opportunities.

The author reviews key technologies such as AI, IoT, blockchain, and Big Data, illustrating their application through real-world case studies. Readers will gain a practical understanding of how to leverage these technologies to optimize logistics, enhance cybersecurity, and manage risk.

This book serves as an essential resource for executives and professionals seeking to navigate the complexities of deploying new technologies to build resilient, future-proof supply chains.

How AI and 8 Technology Building Blocks Can Supercharge Your Supply Chain

Digitizing the Supply Chain

Industrialized Construction in the Age of AI and Robotics explores the transformative convergence of artificial intelligence, robotics, and modern construction methods. This comprehensive textbook reveals how cutting-edge technologies are reshaping the construction industry, offering unprecedented improvements in efficiency, quality, and sustainability.From fundamental concepts to practical applications, the book is divided into three sections. Part One establishes the foundational principles of industrialized construction and introduces the revolutionary potential of AI and robotics. Part Two delves deep into six critical operational areas: AI-driven design systems, agile production processes, intelligent supply chain management, automated on-site assembly, predictive maintenance, and smart work packaging. The final section examines current challenges, from technical and financial constraints to regulatory considerations, before exploring emerging trends and future innovations. Each chapter features detailed case studies and practical examples that bridge theory and real-world implementation.Written for a diverse audience, this essential resource serves as both an academic textbook and a professional reference. Students in Civil Engineering, Industrial Engineering, Construction Engineering and Management, and AI &amp; Robotics programs will find it invaluable for understanding the intersection of these disciplines. Industry practitioners, including construction managers, project engineers, and technology integrators, will gain practical insights into implementing AI and robotics solutions. Whether you're preparing for a career in modern construction, leading technological transformation in your organization, or conducting advanced research in the field, this book provides the interdisciplinary knowledge needed to succeed in construction's AI-driven future.

Industrialized Construction in the Age of AI and Robotics

Predictable Ops is a practical leadership framework for IT operations leaders and their business partners navigating the complexities of AI-driven transformation. The book delivers eight clear rules grouped into two tracks: Operational Trust and Preparation &amp; Foresight. This system helps leaders build reliable, cost-aware, resilient services — and lead decisively when machine-driven insights must be balanced with human judgment.

Each rule includes real-world anecdotes — from cloud migrations and vendor licensing negotiations to critical incident communications and team accountability gaps. Predictable Ops makes the system repeatable through reflection questions, templates, and ‘Try It This Week’ actions.

Where other books focus narrowly on DevOps, SRE, or AI strategy, Predictable Ops bridges the daily realities of operations leaders who must stabilize services while explaining the risks and value of AI to partners who depend on them.

With trust, clear forecasting, transparent communication, and decisive leadership, Predictable Ops shows readers how to deliver services that stay stable, boring, and trusted — so that AI and future platforms multiply value instead of chaos.

Predictable Ops 
 is a practical leadership framework for IT operations leaders and their business partners navigating the complexities of AI-driven transformation. The book delivers eight clear rules grouped into two tracks: Operational Trust and Preparation &amp; Foresight. This system helps leaders build reliable, cost-aware, resilient services — and lead decisively when machine-driven insights must be balanced with human judgment.
 
 Each rule includes real-world anecdotes — from cloud migrations and vendor licensing negotiations to critical incident communications and team accountability gaps.&nbsp;
 Predictable Ops
 makes the system repeatable through reflection questions, templates, and ‘Try It This Week’ actions.
 Where other books focus narrowly on DevOps, SRE, or AI strategy, Predictable Ops bridges the daily realities of operations leaders who must stabilize services while explaining the risks and value of AI to partners who depend on them.
 With trust, clear forecasting, transparent communication, and decisive leadership,&nbsp;
 Predictable Ops
 shows readers how to deliver services that stay stable, boring, and trusted — so that AI and future platforms multiply value instead of chaos.
 &nbsp;

Leading IT in the Age of AI

Predictable Ops

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

Recursions

A Media Theory of Machine Learning

Errant Intelligence

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Cut through the hype. Master the basics. Transform your work

How to AI

This open access book assesses whether European data regulation can be amended in light of contemporary technological developments. In an era when data powers our daily lives, economies and societies, data regulation is essential. However, European data regulation is still premised on concepts and foundations that were developed more than 50 years ago. The book offers an in-depth exploration of the European data regulatory landscape, from its historical roots to the challenges posed by new technological advancements. Through a detailed legal and technical analysis, it explores key data categories - such as anonymised, pseudonymised, aggregated, sensitive data, and metadata - highlighting their fluid and changing nature and the growing possibilities for transitioning between them. By identifying regulatory tensions and challenges arising from various technologies, such as AI, Big Data, and quantum computing, the book offers policymakers, legal scholars, computer scientists and data protection experts different perspectives on how to reshape future privacy and data protection legislation in a rapidly advancing technological world. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

The Past, Present, and Future of European Data Regulation

Umfangreiche Lehrplan21-konforme Sammlung von Übungsaufgaben, abgestimmt auf die gängigen Mathematiklehrmittel des Zyklus 1+2

Herbys Rechentraining rund um das kleine Einmaleins umfasst Übungen zu:

Reihen 1-10 einzeln sowie Reihen 1-10 gemischt in der Multiplikation
Von der Multiplikation zur Division
Division mit und ohne Rest
Reihen 1-10 einzeln sowie Reihen 1-10 gemischt in der Division
Kurzer Exkurs ins grosse und Zehner-Einmaleins
Repetition und Training aller vier Rechenoperationen
Fun- und Knobelaufgaben zur Auflockerung und Herausforderung

Das beliebte Rechentraining mit der bewährten digitalen Korrekturfunktion

Die Lernenden lösen abwechslungsreiche Rechenaufgaben von Hand im Heft und erhalten über die Korrektur-App PhotoCheck eine unmittelbare Rückmeldung.

Unschlagbare Vorteile von Herby:

Motivation für selbstständiges Arbeiten dank der KorrekturApp PhotoCheck
Zeitersparnis für Lehrpersonen durch automatische Korrektur
Digitale Fehleranalyse ermöglicht individuelle Unterstützung und Förderung
Herby ist über ein Smartphone oder Tablet mit Kamera für alle zugänglich

Umfangreiche Lehrplan21-konforme Sammlung von Übungsaufgaben, abgestimmt auf die gängigen Mathematiklehrmittel des Zyklus 1+2

Herbys Rechentraining rund um das kleine Einmaleins umfasst Übungen zu:

Reihen 1-10 einzeln sowie Reihen 1-10 gemischt in der Multiplikation
Von der Multiplikation zur Division
Division mit und ohne Rest
Reihen 1-10 einzeln sowie Reihen 1-10 gemischt in der Division
Kurzer Exkurs ins grosse und Zehner-Einmaleins
Repetition und Training aller vier Rechenoperationen
Fun- und Knobelaufgaben zur Auflockerung und Herausforderung

Rund um das kleine Einmaleins

Herbys Rechentraining

Energierecht

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