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Business and Economics (German Language)

Marco Nirschl

Lisa Duschner

Einstieg in das Influencer Marketing

Grundlagen, Strategien und Erfolgsfaktoren

Steigende Bedeutung des Influencer Marketing im Marketing-Mix von Unternehmen.- Entstehung und Abgrenzung des Influencer Marketing.- Grundlagen des Influencer Marketing.- Funktionsweise des Influencing.- Der Einfluss von Influencern auf das Konsumentenverhalten.- Strategien und Vorgehensweise für das Influencer Marketing.

Business and Management (R0)

Brighton Nyagadza

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. 
 
Fully revised for the sixth edition,&nbsp;Social Media Marketing&nbsp;reflects the realities of today's social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice. 
 
Written by bestselling author Tracy Tuten,&nbsp;Social Media Marketing, Sixth Edition&nbsp;is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.

Social Media Marketing

Nirma Sadamali Jayawardena

Sara Quach

Park Thaichon

Abhishek Behl

Digital Advertising and Consumer Behavior 

Fabian Dorn

La Tropical Studio

Influencer werden mit System - Nische finden, relevanten Content entwickeln und eine loyale Community aufbauen

Echter Einfluss

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Varsha Jain

Githa S. Heggde

Russell Belk

George Spais

Insights into Consumer Decisions, Social Influence, and Responsible Marketing

Marketing in the Digital Age

 Anonymous

Erfolgreiches Brandmanagement im Kontext des Online Marketings und der sozialen Medien in der Konsumgüterbranche

Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative business models are challenging traditional retail frameworks, enabling businesses to reach a broader audience and create deeper connections with consumers. Digital transformation and sustainability have become key factors for business success, as retailers strive to meet the demands of shoppers while anticipating future trends and staying in the marketplace. Further research may help facilitate improved business practices for retail industries. Retail Innovations in Business Models explores the dynamics of the retail industry's innovations and challenges. Through the integration of practical applications, conceptual and theoretical underpinnings, and real-world case studies, the book provides an in-depth comprehension of the fundamental strategies and principles that propel retail innovation. This book covers topics such as smart technology, consumer science, and social commerce, and is a useful resource for business owners, managers, marketers, academicians, researchers, and scientists.

Retail Innovations in Business Models

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER** What's stopping you from achieving the success you've always wanted? From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start. In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do. Inside, you'll learn how to: - Change the story you tell yourself - Build a network from scratch - Harness fear as fuel - Manage your internal scorecard Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

Einstieg in das Influencer Marketing

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