<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Tarber N: Écrire des emails efficaces au
travail

Écrire des emails efficaces au travail

Convaincre, coordonner et obtenir des réponses rapides grâce à la micro-rhétorique

NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DO From the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection. As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook delivers proven strategies to create exactly that. Behind each play are examples of entrepreneurs, nonprofit leaders, and business owners who built genuine fan communities and show exactly how they did it. Find the plays that fit your situation, commit to them for ninety days, and watch your customers become advocates. You will learn how to: <ul> <li>Share your genuine passions—even the ones that have nothing to do with what you sell—and attract customers who share them</li> <li>Give away your most valuable knowledge and watch loyalty follow</li> <li>Turn your happiest customers into your most credible source of new business</li> <li>Bring people together in person and let the neuroscience of proximity do the rest</li> <li>Build fandom from the inside out, starting with your own team</li> </ul> Solo founder or seasoned executive, scrappy nonprofit or growing brand—The Fandom Playbook gives you a clear, human-first path forward. Your fans are waiting.

How to Create Passionate Fans in a World of Online Chaos

The Fandom Playbook

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas’ work. This book systematically reviews the body of public relations and communication literature that has applied Habermas’ theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Action and the Structural Transformation of the Public Sphere, this book explores applications of Habermas’ concepts. It confronts conflicts with Habermas’ critical understanding of public relations as moral communication, and explores indepth the concepts of moral justification and differentiation of lifeworld and system for their potential for PR research and practice. Demonstrating the applications and challenges for public relations ethics, and organizational communications while opening less well-known concepts such as reflexivity, crisis consciousness, and double politics as avenues for future research, this book will help public relations researchers harness the potential of Habermas’ methodological tools. It will be of interest to all scholars and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal. In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy. From Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets. Whether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, Authentic PR provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.

How Transparency Can Transform Your Business

Authentic PR

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Whether you're building a new advocacy function or scaling an established program, this book provides the frameworks, metrics, and communication tools needed to earn credibility and drive measurable outcomes. Drawing on the Be AWARE Metrics framework, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to:- Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Whether your goal is increasing customer retention, strengthening stakeholder relationships, or elevating advocacy as a strategic business function, Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.

Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities.

Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization.

You'll learn how to:
- Apply strategic models that support governance, risk management and leadership visibility
- Deliver informed communication strategies for restructures, CEO transitions and organizational redesign
- Use data-led insights to assess employee impact and optimize decision making
- Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle
- Strengthen alignment between employees and the C-suite during periods of turbulence

With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results.

Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience

How to Inform, Involve and Inspire Employees

Successful Change Communication

57 Things Every Advertising and Marketing Person Should Know

The Art of Client Service

Learn how to design and deliver impactful sports events with lasting legacy outcomes. Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry. This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector. This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning &gt;Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Global, Digital and Sustainable Practices from Planning to Legacy

Strategic Sports Event Management

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in.In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise: <ul><li>customized (e.g., ad agency), </li><li>predictable and dependable (e.g., utility company), </li><li>benevolent (e.g., educational institution), </li><li>and best in class (e.g., high-tech company like Apple).</li></ul>Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

Lead Right for Your Company’s Type&nbsp;will help you find the best strategies for success for your unique business.Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization’s strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you’re really in.In&nbsp;Lead Right for Your Company’s Type, learn the four categories that every enterprise falls into, depending on their customer promise:<ul><li>customized (e.g., ad agency),</li><li>predictable and dependable (e.g., utility company),</li><li>benevolent (e.g., educational institution),</li><li>and best in class (e.g., high-tech company like Apple).</li></ul>Then follow a proven five-step process to help you in diagnosing your organization’s ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

How to Connect Your Culture with Your Customer Promise

Lead Right for Your Company's Type

Build Advocates, Not Just Awareness Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts. In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference. Drawing on decades of agency leadership and client success stories spanning healthcare to hospitality, Paulenich introduces the Brand Mover model. The model guides customers through four critical emotional stages: Apathy, Awareness, Alignment, and Advocacy. Inside, you’ll discover: <ul> <li>How to break through the noise in an oversaturated marketplace</li> <li>Align brand strategy with authentic storytelling</li> <li>Create emotional signals that resonate across every touchpoint</li> <li>Transform passive customers into active brand champions</li> </ul> Written for CMOs, marketing directors, and business leaders who recognize that sustainable growth comes from relationships, not just transactions, Brand Mover provides actionable strategies grounded in real-world results. Whether you’re launching a new brand, revitalizing an established one, or seeking to deepen customer relationships, this book shows you how to move audiences from indifference to advocacy—and build a brand that people genuinely care about.

How to Lead Audiences from Apathy to Advocacy

Brand Mover

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Persuasion in Your Life

Écrire des emails efficaces au travail

Weitere Titel zum Thema