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Aj. B: Les 7 Lois De L'Attention

Les 7 Lois De L'Attention

L'Arène De L'Influence

Explore the theory and practice of planning, managing, and delivering festivals and live events. Festival Management by Cynthia Lerick and Ira Rosen gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop the skills needed to design, organize and manage festivals of all sizes. This book covers the full festival lifecycle, from concept development and budgeting to marketing, sponsorship and operations. It also examines key themes including sustainability, risk management, AI and hybrid event formats. Real-world examples such as the Chelsea Flower Show, Brazil's Carnival, and New Zealand's Matariki show how festivals shape communities, destinations, and cultural identity. This textbook includes: - The festival lifecycle from planning to delivery - Guidance on budgeting, marketing, sponsorship, and operations - Discussion of sustainability, risk, and digital innovation - Learning objectives, discussion questions, and practitioner interviews - Global real-world examples from mega events to community festivals Festival Management helps students and early career practitioners build the confidence and capability to plan and manage successful festivals in a global context.

Planning, Designing, and Delivering Events Globally

Festival Management

Harriman House Essentials

The Illusion of Choice

Learn how to design and deliver impactful sports events with lasting legacy outcomes. Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry. This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector. This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning - Online resources including lecturer slides and video interviews Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Global, Digital and Sustainable Practices from Planning to Legacy

Strategic Sports Event Management

You picked up a camera to shoot-not to spend your nights culling, editing, and answering emails. The shooting is the part you love: the light, the moment, the connection with a subject. It's everything around it-the culling, the editing, the client emails, the contracts, the blogging, the gallery delivery, the marketing-that quietly swallows your evenings and turns a creative calling into an admin grind. This book hands that second job to AI so you can spend more time behind the lens and less time at the desk. No jargon. No hype. No assumption that you're a tech person. And no compromising your style-the AI editing tools in this book learn your look and protect it. Just the specific tools that genuinely help a working photographer, what they cost, and exactly what to type or click to get great results. The centerpiece: 60 ready-to-use prompts, written specifically for photographers. Copy them, paste them into any free AI tool, fill in your details, and adapt. They're organized by task: - Client inquiries &amp; booking - Pre-session &amp; client prep - Editing &amp; workflow - Gallery delivery &amp; sales - Marketing, blogging &amp; social &gt;Inside you'll also find: - A plain-English guide to what AI can really do for your business - The best tools sorted into Free, Paid, and Pro tiers-with honest pricing - Workflows to cull, edit, and deliver galleries in a fraction of the time &gt;Whether you shoot weddings, portraits, families, or brands, this book gives you the exact tools-and the exact words-to deliver faster, book more, and get back to creating. The photographers thriving aren't the most tech-obsessed. They're the ones who automated the desk work. Your turn.

Tools, Workflows, and 60 Ready-to-Use Prompts That Get You Out From Behind the Desk

AI for Photographers

Independently published

You made the music. Now make sure you get paid for it.For independent artists, releasing a song is only the beginning. Between BMI, ASCAP, SoundExchange, publishing, streaming royalties, mechanical royalties, distributors, split sheets, licensing, and metadata, it is easy to miss money simply because no one explained how the system works.The Independent Artist's Royalty Guide: Get Paid from Your Music breaks the business down in clear, straightforward language.Inside, you'll learn how to: <ul><li>Understand the different types of music royalties</li><li>Know the difference between BMI, ASCAP, and SoundExchange</li><li>Understand performance, mechanical, publishing, and digital royalties</li><li>Register your music properly</li><li>Protect your publishing and master rights</li><li>Understand ISRC codes, metadata, and split sheets</li><li>Recognize royalties you may be missing</li><li>Understand producer and beat licensing agreements</li><li>Prepare your music for sync licensing opportunities</li><li>Avoid common contract and ownership mistakes</li><li>Build a catalog that can generate long-term value</li></ul>Whether you're a rapper, singer, songwriter, producer, beatmaker, or independent music entrepreneur, this book will help you understand where your music money comes from-and where it may be getting lost.You don't need to become a music attorney to understand your business.You need to know what you own, who collects what, and where your money goes.Create the music. Understand the business. Collect what you've earned.

Get Paid from Your Music

The Independent Artist's Royalty Guide

TRUST DOES NOT SCALE

71% use AI. Only 4% trust the results. That gap is bleeding revenue.Trust does not scale. Treat AI as infrastructure, not as a replacement, and you keep the relationships that carry 80% of your revenue. This is not a prompt catalog and not a tool tutorial. It is the architecture the 4% already use.Two extremes, both loseRefuse AI and you work against the market: 96% of B2B marketers already use it. Fully automate and you destroy trust: 52% of consumers engage less the moment they recognize AI content. Between them sits a third option most people never name. AI is infrastructure, like electricity. It powers the work. It is not the product.The numbers nobody says out loud<ul><li>71% of organizations actively use AI (McKinsey/AmplifAI, 2026). Only 4% trust the output (Content Marketing Institute, 2025, 980 B2B marketers).</li><li>73% of consumers recognize AI content. 52% disengage when they do (SmythOS, 2026).</li><li>Hybrid content, AI plus human, performs 4.1x better than pure AI content (SmythOS, 2026).</li><li>One Hamburg coach automated everything: 50 posts a week, followers up to 14,000, engagement down 62%, revenue minus 41% in three months.</li></ul> No framework. Field research.Massimiliano Salerno is a bestselling author with more than 38,000 copies sold and a Proven Expert rating of 4.97 of 5. From documented client cases he derives the Trust Architecture: three calibrated layers. 70% infrastructure (AI-automated, invisible). 25% hybrid (AI prepares, the human refines). 5% trust (human-only). Those 5% generate 80% of revenue.What you get<ul><li>The 70/25/5 formula with three clearly separated layers</li><li>The infrastructure layer: which work to automate and keep invisible</li><li>The hybrid formula for Pillar-plus-AI content that still sounds like you</li><li>GEO: how to stay visible inside AI answer systems (ChatGPT, Perplexity, Rufus)</li><li>The trust layer with measurable boundaries</li><li>A 90-day plan that starts tomorrow</li></ul> For whom this book isCoaches, consultants, service providers, and agency owners with 3,000 to 15,000 EUR monthly revenue who already use AI and sense their trust level eroding. Anyone who has never touched AI starts with Volume 1.Volume 5 of The Age of AIAI Integration is the trust dimension. It builds on Position (Volume 1) and Content (Volume 2). The operator discipline that keeps the architecture scaling follows in Volume 6. The free System Score reveals your weakest dimension. Link inside the book.If you use AI and watch your market react with skepticism, Trust Does Not Scale. is the right call.

Why 71% Use AI but Only 4% Trust the Results

How to Win Business Awards

WINNER

The Art of Data

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Previously published as Mastery the Art of Branding: A Comprehensive Guide To Timeless Branding That Leaves A Lasting Impact by Dr. Ephraim Osagie Oviawe. A brand is more than a logo. It is the promise people expect, the evidence they trust, and the experience they remember. This revised and expanded guide gives founders, creators, marketers, consultants, and business leaders a complete system for researching, positioning, designing, operating, and measuring a brand. Across 28 practical chapters, readers learn to audit a current brand, define priority audiences, map competition, build positioning and messaging, create verbal and visual identity systems, direct photography and illustration, write useful image descriptions and alt text, protect claims and trademarks, align customer experience, govern assets, measure equity, manage rebrands, respond to crises, and complete a 90-day implementation plan. Each chapter includes a strategy diagram, worked example, six actions, eight worksheet prompts, an image descriptor, a caption, and context-specific alt text.

A Practical Guide to Building a Timeless Brand That Leaves a Lasting Impact

MASTERING THE ART OF BRANDING

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Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today's fast-moving media landscape.
This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies-including examples featuring OpenAI, Google and Perrier water-bring concepts to life and connect them to real-world practice.
Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.
John Egan is Professor of Marketing at Regent's University, London.
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Marketing Communications

Les 7 Lois De L'Attention

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