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Can networks unlock secrets of AI or make sense of a social media mess?

Bonato Anthony: Dots and Lines

Dots and Lines

Hidden Networks in Social Media, AI, and Nature

'You won't look at your screens in the same way after reading this book' Grace Blakeley, author of VULTURE CAPITALISM 'Logging Off is a life-saving book' Mikaela Loach, author of IT'S NOT THAT RADICAL 'A harrowing but important read' Carole Cadwalladr We live in a digital world. In the 30 years since we've been online, we've created connections, crossed boundaries and discovered new worlds. We have done things generations before us could never have imagined. But at what cost? Growing up as a Gen Z, Adele spent endless hours as a teenager on social media, shaping her view of herself and the world. As a freelance journalist, she has used her social media platforms and digital technology to develop a career in an unfamiliar and competitive industry, benefitting from the opportunities that these spaces can offer. But after losing her sister to online harms, she realised that our current digital world is failing us. We are an anxious and discontent generation. Our lived realities and our online vulnerabilities are inextricably linked, and this means big business for social media tycoons who want us to stay scrolling at any cost. As Big Tech barons make their billions, capitalising on our emotions, instincts, insecurities and desires, everyday people are losing out. From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all. 'Poignant, timely and astute, Logging Off is a compelling examination of how our lives have been shaped - and irrevocably changed - by the rise of digital technologies' Yomi Adegoke, author of THE LIST

The Human Cost of Our Digital World

Logging Off

'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times 'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology Every Screen on the Planet is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White relates how its visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between China and the USA, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

One of the government's former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want.

Understand it, Use it, Resist it

Influence

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue. Digital marketing expert AJ Kumar reveals the hidden journey from having expertise to becoming the next level thought leader everyone turns to for answers. Most experts focus on getting better at their craft, but the real game is creating such a strong mental association that people can't think about your niche without thinking about you. Drawing from growing up around spiritual gurus, working with TV stars, and helping experts build million-dollar personal brands, Kumar shows how to make this internal shift and transform your very presence into something people seek out, remember, and can't ignore. Inside, you’ll discover: <ul> <li>The Guru Ladder: Go beyond Level 3, where most experts plateau, and rise to guru status.</li> <li>The 3 Strategic Moves: Become the name people default to when they need your expertise, without shouting louder.</li> <li>Return on Attention Created (ROAC): Turn views into value by measuring what actually moves the needle.</li> <li>The Personal Media Company Model: Run your social media like a TV exec, not a wannabe influencer, and become binge-worthy by design.</li> <li>The Hidden Language of Virality: Trigger emotion, stop scrolls, and create content that feels personal to every viewer.</li> <li>Breaking the VOLT: Cure the Virus of Limited Thinking that keeps most experts stuck in obscurity.</li> </ul> This isn't about posting more or getting lucky with the algorithm. It's about understanding why some experts naturally command respect while others with the same knowledge get ignored. The difference isn't talent or luck, it's an internal shift that changes how people perceive and respond to you. With a foreword by Neil Patel, Guru, Inc. will show you how to position your expertise, but the real transformation happens in how you see yourself. Most experts wait for permission to lead. The ones who break through simply decide they already belong. Your expertise deserves to be seen. This book shows you how to make that happen.

Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche

Guru, Inc

Trust. It's something every community on earth depends on. Businesses need it. Schools need it. Families need it. Societies need it. And it seems to be disappearing - everywhere, and at an alarming rate. If we can't trust anyone, what can we believe? What can we feel certain about? When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever - although almost no one realised it at the time. Now, in a ?post-truth' era where the internet is a sea of disinformation and facts are increasingly malleable, he reminds us that it's more important than ever to return to the problem at the heart of it all. Because without trust, we have no knowledge. And without knowledge, we can't fight back. In The Seven Rules of Trust, Wales shares the fundamental pillars of his work, principles that transformed a website from which information was once spurned into a universally trusted source for facts. Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules behind one of the most extraordinary products in our history, first introduced over twenty years ago and honed over decades. This book will help you become a trust-maker - not just someone subject to trends. Someone who can turn back the tide, and inspire other people to follow you. If you want to build something, start something, or just get back to work in the most resilient way possible, this is how to begin.

Why It Is Today's Most Essential Superpower

The Seven Rules of Trust

A sharp history of journalism's digital unraveling in the age of algorithms. In the past three decades, the battle between big tech and big journalism has reshaped how we consume the news. Jason Whittaker delves into how tech giants outmaneuvered traditional media companies, siphoning off advertising revenue and audience attention. As journalism struggled to adapt, social media platforms evolved from utopian public spaces into breeding grounds for misinformation and fake news, eroding public trust. The influence of billionaires further complicated the digital ecosystem, swaying public opinion and exercising direct political power, of which previous media moguls could only dream. More recently, AI has begun to revolutionize content creation, distribution, and consumption. Overall, this thirty-year period has witnessed a tangled mix of progress, contention, and disinformation. Incorporating stories about The Washington Post, The New York Times, The Atlantic, The Los Angeles Times, Bloomberg, and many other media outlets from around the world, and discussing key figures and companies in big tech and AI like Facebook/Meta, Cambridge Analytica, Google, Microsoft, Twitter/X and Elon Musk, Edward Snowden, Jakob Uszkoreit, OpenAI, ChatGPT, DeepSeek, and more, Whittaker provides an incisive examination of the frequently combative relations of these two industries and the uncertain future of the news in the digital age.

Big Tech v. Big Journalism

You Want What We've Got

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of ‘drama’ online for internet fame/infamy and financial gain.
 On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la ‘aspirational’ role-modelling is fast becoming stale to audiences in this very saturated space.

Enter the use of ‘online drama’ to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media.
 Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the ‘influencer apology’, ‘call out culture’, ‘cancel culture’, and ‘meme factories’ to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

"Niall Docherty has given us a rich, nuanced intervention into the cultural conversation of 'healthy use' rhetoric around social media. This is a must-read for those interested in the intersection of 'neuroliberalism' and platform culture."--T.L. Taylor, Professor of Comparative Media Studies, MIT "Docherty offers a powerful critique of how the harms of social media have been conceived as an individual matter. This compelling book provides valuable tools for understanding and resisting contemporary framings of what constitutes healthy social media use while exposing how governments and tech corporations are implicated in the current digital well-being crisis."--David Hesmondhalgh, Professor of Media, Music and Culture, University of Leeds

The Governance of Well-Being on Social Media

Healthy Users

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.

Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic and creative skills needed to understand and manage social media platforms as dynamic tools of communication, influence and engagement.

Bridging academic theory with real-world practice, this textbook explores how social media transforms consumer behaviour, brand relationships and brand crises. It examines promotional culture, online communities and the rise of consumer activism, offering students a critical perspective on both the opportunities and risks of social media engagement. 

International real-world examples include Fabindia, Unilever, Gymshark and Gentle Monster show how different platforms are used across global markets, while new material on crisis management, consumer resistance and anti-branding reflects today's complex and fast-moving digital environment.

Learning is reinforced through:

 - Learning outcomes and clear chapter objectives to guide study
- Discussion points and exercises to build confidence and critical thinking
- Online lecturer resources, including PowerPoint slides for structured teaching

Whether studying marketing, media or communication, Social Media Marketing gives students the theoretical grounding and practical tools to analyse, plan and execute effective social media strategies with impact and integrity.

Digital Marketing in a Networked World

Social Media Marketing

The book presents real-life applications of Data Science and Big Data for Sustainable Development Goals. It includes a list of case studies from different regions across India. The book uses both structured and unstructured data like numeric data, textual data, video/image data, etc., across the various chapters for the analysis. It further delves into various data science techniques, starting from data collection on the ground in the unavailability of data to a dashboard, reporting, unsupervised methods like clustering, artificial intelligence, machine learning and deep learning, search or information retrieval, time series forecasting, optimisation, etc.¿ Showcase data science decision-making processes, driving innovation, and solving complex problems in real-case scenarios from across sectors like finance, healthcare, and e-commerce.¿ The SDGs provide a framework for societal development and well-being for all; the data science and big data interventions in this book are aligned towards mapping the various SDG goals.¿ Most of the data science use cases and initiatives projects covered in this book have been implemented by the central or state governments across different states of India.¿ Shows how data science intervention can transform the social sector, potentially driving positive change and addressing critical societal challenges.¿ Explained the fundamentals of data science theories, including concepts like classification, classification, regression, predictive analytics, optimisation, artificial intelligence, deep learning, time series forecasting, etc. for readers of different disciplines.It serves as a valuable reference for graduate students, researchers, and scholars seeking to deepen their knowledge and engage with real life applications of Data Science. This will also serve as a valuable resource for government officers and policy practitioners, providing a range of cases on the use of data-based methods for improving governance and policy making.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license funded by by the Great Lakes Institute of Management, Gurgaon Campus, Delhi NCR, India.

Indian Case Studies

Data Science for Sustainable Development Goals

"This book provides readers interested in public policy with an explanation and critique of the sharp attacks against social media coming from across the political spectrum. It analyses numerous regulatory proposals directed at social media and demonstrates that most are deeply misguided from both freespeech and public policy perspectives"-- Provided by publisher.

The War on Social Media

Killing the Messenger

The #1 global bestsellerA Book of the Year for Audible, The Times, Financial Times, The New York Times, Time, Cosmopolitan, The Economist, Spectator and more Winner of the Blueprint Asia-Pacific Whistleblowing Prize 2025 ???????Shortlisted for the Unwin Award 2026 Shortlisted for the Westminster Book Awards 2025 Shortlisted for the Hatchards First Biography Prize 2025 'How else to put this? Bloody hell' - The Guardian 'Devastating . . . Funny . . . Highly enjoyable' - The Times 'Jaw-dropping . . . A tell-all tome' - Financial Times Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her story. Candid and entertaining, Wynn-Williams' account pulls back the curtain on Mark Zuckerberg, Sheryl Sandberg and the global elite. She exposes the true cost of Silicon Valley's ambition, from outrageous schemes cooked up on private jets to the alarming consequences of Facebook's aggressive pursuit of global dominance. Careless People is a gripping and utterly explosive read that will forever change how you view the technology that runs our lives - and the unchecked power of those who control it. 'Amazing: of all the books in all the world Mr Free Speech Zuckerberg wants to ban, it's the one about him' - Marina Hyde 'A Bridget Jones's Diary-style tale of a young woman thrown into a series of improbable situations' - The Times 'Darkly funny and genuinely shocking: an ugly, detailed portrait of one of the most powerful companies in the world' - The New York Times

A story of where I used to work

Careless People

Dots and Lines

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