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Gesamtkatalog

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Business and Economics (German Language)

Lisa-Marie Pütz

Digitale Geschäftsmodellinnovationen im Mittelstand

Gestaltung und Validierung einer Innovation Learning Journey

&lt;p&gt;1. &lt;span lang="DE" style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: DE; mso-fareast-language: DE; mso-bidi-language: AR-SA;"&gt;Einf&amp;uuml;hrung.- 2. Theoretische Konzepte zu Unternehmen im Mittelstand, Digitalisierung, Innovationen und Entrepreneurship.- 3. Organisationaler Wandel und Transformation im Mittelstand.- 4. Theoretische Konzepte zur Entrepreneurship Education und Kompetenzen.- 5. Fachdidaktische Entwicklung der Innovation Learning Journey.- 6. Empirische Untersuchung der Gestaltung einer Innovation Learning Journey f&amp;uuml;r den deutschen Mittelstand.- 7. Iterationszyklus 1: Ableitung von Gestaltungskriterien aus der Praxis.- Iterationszyklus 2: Redesign der Innovation Learning Journey und Evaluation.- 9. Summative Evaluation.- 10. Schlussbetrachtung.&lt;/span&gt;&lt;/p&gt;

Lessons from the Best on Turning Setbacks into Breakthroughs

Fail Smarter

Big-company systems, small-business budget.AI and automation have just put the kind of systems that once needed a corporate budget within reach of a five-person firm. For the first time, a small business can build them affordably. But affordable systems are only the start. What they really buy you is your time back, and a business that finally runs without you.Most small business owners are the engine their business runs on. Remarkable Business Systems shows you how to stop being the bottleneck, using the BUILD method, a five-step path to systems that fit how you really work and that your people will actually use. Whether you are a micro-business owner who wants their time back or you are heading up a growing team, this is the plain-English, step-by-step way to do it.Includes: <ul> <li> Ready-to-use AI prompts in every chapter </li> <li> Real small-business case studies </li> <li> The 90-Day Planner, a free interactive companion tool to track your progress and momentum week by week. </li> </ul>Richard Mawer is the founder of Ignite Growth and Leadnamic Systems, and the author of Remarkable Business Growth. He helps small business owners build systems that grow the business and give them their time back.

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

NomosBibliothek

Wirtschaften - jeder von uns tut es, und zwar täglich. Selbst wenn wir überlegen, wie wir die Zeit nutzen, wirtschaften wir. Das Fachgebiet, das Wirtschaften behandelt, ist die Volkswirtschaftslehre (Economics). Die jahrelange Lehrerfahrung des Autorenteams an der Fontys Venlo University of Applied Sciences sowie die Praxiserfahrung eines Autoren als Führungskraft wurden genutzt, um Studierenden den Zugang zu vereinfachen. Diese 5., vollständig aktualisierte und erweiterte Auflage führt Wirtschafts- und Sozialwissenschaftler:innen an das Fachgebiet heran. Dabei reicht die Grundlagenvermittlung von einer allgemeinen Einführung über die Erklärung von Wirtschaftssystemen, Märkten und ihren Funktionsweisen bis hin zur Analyse anhand aktueller Beispiele.

Wirtschaften – jeder von uns tut es, und zwar täglich. Selbst wenn wir überlegen, wie wir die Zeit nutzen, wirtschaften wir. Das Fachgebiet, das Wirtschaften behandelt, ist die Volkswirtschaftslehre (Economics). Die jahrelange Lehrerfahrung der Autoren an der Fontys Venlo University of Applied Sciences sowie die Praxiserfahrung eines Autoren als Führungskraft wurden genutzt, um Studierenden den Zugang zu vereinfachen. Diese 5., vollständig aktualisierte und erweiterte Auflage führt Wirtschafts- und Sozialwissneschaftler:innen an das Fachgebiet heran. Dabei reicht die Grundlagenvermittlung von einer allgemeinen Einführung über die Erklärung von Wirtschaftssystemen, Märkten und ihren Funktionsweisen bis hin zur Analyse anhand aktueller Beispiele.

Einführung

Volkswirtschaftslehre

Palgrave Studies in Technology and Innovation in Africa

In an era where dynamic responsible artificial intelligence (AI) is increasingly being deployed across the higher education environment, this contributed volume unpacks how the Southern African region is creating a unique route towards impactful and ethical innovation in business schools and other management faculties. The chapters are developed from real world case studies, grounded research and expert analysis across a number of Southern African countries on how higher management education institutions are integrating responsible artificial intelligence (AI) into educational governance, curricula, and policy while focused values of equity, sustainability and social justice. The book is an important resource for researchers and students of AI innovation, higher education studies and responsible management education, as well as policymakers and management education practitioners.Colletor Tendeukai Chipfumbu&nbsp;
 is Chairperson of the Department of Information and Marketing Sciences at Midlands State University in Zimbabwe. She is an active member of ISACA, a global association focused on IT governance and holds several influential board positions, including roles at Ecobank, St. Ignatius College, and the Midlands Show Society. Her research in artificial intelligence and cyber security has been published widely for an academic and professional audience.
 Brighton Nyagadza
 is a Lecturer in Digital Marketing and Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, United Kingdom, Fellow of the Higher Education Academy (FHEA) (UK), and Fellow of the Academy of Marketing Science (USA), and CABS (UK) Certified Business &amp; Management Educator (CMBE). He has published widely in books and journals.

In an era where dynamic responsible artificial intelligence (AI) is increasingly being deployed across the higher education environment, this contributed volume unpacks how the Southern African region is creating a unique route towards impactful and ethical innovation in business schools and other management faculties. The chapters are developed from real world case studies, grounded research and expert analysis across a number of Southern African countries on how higher management education institutions are integrating responsible artificial intelligence (AI) into educational governance, curricula, and policy while focused values of equity, sustainability and social justice. The book is an important resource for researchers and students of AI innovation, higher education studies and responsible management education, as well as policymakers and management education practitioners.

Studies in Ethical Innovation

Responsible AI and Management Education Development in Southern Africa

“Thought-provoking, lucid and surprising.”
 
 —
 Andrew Palmer
 , Executive Editor &amp; Bartleby columnist at 
 The Economist
 “The most insightful book on business strategy since Gary Hamel and CK Prahalad’s 
 Competing for the Future
 .”
 
 —
 Jules Goddard
 , Professor of Marketing and Fellow at London Business School, UK
 
 “A must-read for anyone who enjoys looking at the world through a fresh lens.”
 
 —
 Michael Muthukrishna
 , Professor of Economic Psychology at LSE &amp; NYU, and author of
 A Theory of Everyone
 “Wise and timely.”
 
 —
 Jean Marc Huet
 , Chair of Lonza &amp; Heineken Holding, Ex-CFO of Unilever
 
 After fifty years of slowing productivity, declining trust, and rising inequality, leaders know something is broken—but few agree on what to fix. In 
 The Innovation Age
 , Jamie Heywood offers a radical yet pragmatic answer: the modern company is mis-designed for the world it now inhabits.
 From courtroom battles at Uber to lessons drawn from cities, communities, and even the human brain, Heywood shows why hierarchies suppress innovation, why shareholder primacy distorts purpose, and why the most creative systems are modular, diverse, and collaborative.Clear-eyed, original and deeply practical, this open access book is a manifesto for corporate change. It shows what each of us—employees, citizens, and policy makers—must do to build the companies of the future. For leaders, it explains how to organise for innovation rather than efficiency, how to balance autonomy with alignment, and how to turn companies back into what they were always meant to be—society’s most powerful problem-solving institutions.Jamie Heywood
 has three decades’ experience leading companies at the intersection of innovation, growth, and regulation. He ran Uber’s Northern European businesses through the crisis that followed Travis Kalanick’s exit, led Amazon’s UK electronics divisions through a period of extreme growth, and, while he successfully launched Virgin Mobile in India, he was also forced to close down their business in China when the regulatory environment shifted. Jamie has seen firsthand how companies adapt—or fail to—in a changing world. Today, he serves on the board of Guy’s and St Thomas’ NHS Foundation Trust and as a Senior Advisor to Principia, an ethics consultancy. He holds an MA in Philosophy and Psychology from Oxford University and an MBA from INSEAD.

After fifty years of slowing productivity, declining trust, and rising inequality, leaders know something is broken—but few agree on what to fix. In 
 The Innovation Age
 , Jamie Heywood offers a radical yet pragmatic answer: the modern company is mis-designed for the world it now inhabits.
 From courtroom battles at Uber to lessons drawn from cities, communities, and even the human brain, Heywood shows why hierarchies suppress innovation, why shareholder primacy distorts purpose, and why the most creative systems are modular, diverse, and collaborative.Clear-eyed, original and deeply practical, this open access book is a manifesto for corporate change. It shows what each of us—employees, citizens, and policy makers—must do to build the companies of the future. For leaders, it explains how to organise for innovation rather than efficiency, how to balance autonomy with alignment, and how to turn companies back into what they were always meant to be—society’s most powerful problem-solving institutions.

Leading the Companies that will Build our Future

The Innovation Age

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Radical Pessimist

Dieses Buch zeigt umfassend, warum eine erfolgreiche KI-Integration nicht nur eine technologische, sondern vor allem eine kulturelle Herausforderung ist. Es erläutert, wie Unternehmenskultur als treibende Kraft oder Blockade gegenüber KI-Innovationen wirkt. Mit aktuellen Studien und praxisnahen Fallbeispielen werden die typischen Barrieren, aber auch die Lösungswege herausgearbeitet. Das Werk bietet Methoden zur Kulturdiagnose mittels KI, Werkzeuge für Führungskräfteentwicklung, Change Management und Ansätze für die Messung und systematische Entwicklung von KI-Kultur-Reifegraden. Das Werk verbindet neue wissenschaftlichen Erkenntnisse mit praktischen Tools zur strategischen Kulturentwicklung. Es bietet einen Orientierungsrahmen, Handlungsempfehlungen und konkrete Mess- und Entwicklungsinstrumente für Organisationen jeder Größe. Ein unverzichtbares Werk im Zeitalter der KI-getriebenen Transformation für alle, die kulturelle Blockaden bei KI-Initiativen verstehen und überwinden wollen.Das Werk richtet sich insbesondere an Führungskräfte, Projektleiter, Innovationsverantwortliche und Entscheider in Unternehmen, die KI-Projekte planen oder durchführen sowie Forschende und Studierende im Bereich Wirtschaft, Organisationskultur und AI-Transformation.Der Inhalt<ul><li>Von Corporate Culture 1.0 zu 3.0 – Die Evolution der Unternehmenskultur&nbsp;</li><li>Kulturtheoretische Grundlagen für die KI-Transformation&nbsp;</li><li>KI-Auswirkungen auf Menschen und Organisationen&nbsp;</li><li>Top-6-Maßnahmen für erfolgreiche KI-Kultur&nbsp;</li><li>Die Zukunft der KI-Kultur</li></ul>Prof. Dr. Josef Herget 
 verbindet langjährige Erfahrung in der Wissenschaft mit internationaler Beratungstätigkeit. Er hat an verschiedenen Universitäten in Europa gelehrt und geforscht sowie mehrere Unternehmen geleitet. Er ist Director des Excellence Institute - Research &amp; Solutions in Wien.

Dieses Buch zeigt umfassend, warum eine erfolgreiche KI-Integration nicht nur eine technologische, sondern vor allem eine kulturelle Herausforderung ist. Es erläutert, wie Unternehmenskultur als treibende Kraft oder Blockade gegenüber KI-Innovationen wirkt. Mit aktuellen Studien und praxisnahen Fallbeispielen werden die typischen Barrieren, aber auch die Lösungswege herausgearbeitet. Das Werk bietet Methoden zur Kulturdiagnose mittels KI, Werkzeuge für Führungskräfteentwicklung, Change Management und Ansätze für die Messung und systematische Entwicklung von KI-Kultur-Reifegraden. Das Werk verbindet neue wissenschaftlichen Erkenntnisse mit praktischen Tools zur strategischen Kulturentwicklung. Es bietet einen Orientierungsrahmen, Handlungsempfehlungen und konkrete Mess- und Entwicklungsinstrumente für Organisationen jeder Größe. Ein unverzichtbares Werk im Zeitalter der KI-getriebenen Transformation für alle, die kulturelle Blockaden bei KI-Initiativen verstehen und überwinden wollen.Das Werk richtet sich insbesondere an Führungskräfte, Projektleiter, Innovationsverantwortliche und Entscheider in Unternehmen, die KI-Projekte planen oder durchführen sowie Forschende und Studierende im Bereich Wirtschaft, Organisationskultur und AI-Transformation.

Der Schlüssel zur erfolgreichen KI-Transformation

KI-Kultur in Unternehmen

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

How to Think Differently about Thinking Differently

Smart Contrarians

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Digitale Geschäftsmodellinnovationen im Mittelstand

Weitere Titel zum Thema