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Business and Economics (German Language)

Lisa-Marie Pütz

Digitale Geschäftsmodellinnovationen im Mittelstand

Gestaltung und Validierung einer Innovation Learning Journey

&lt;p&gt;1. &lt;span lang="DE" style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: DE; mso-fareast-language: DE; mso-bidi-language: AR-SA;"&gt;Einf&amp;uuml;hrung.- 2. Theoretische Konzepte zu Unternehmen im Mittelstand, Digitalisierung, Innovationen und Entrepreneurship.- 3. Organisationaler Wandel und Transformation im Mittelstand.- 4. Theoretische Konzepte zur Entrepreneurship Education und Kompetenzen.- 5. Fachdidaktische Entwicklung der Innovation Learning Journey.- 6. Empirische Untersuchung der Gestaltung einer Innovation Learning Journey f&amp;uuml;r den deutschen Mittelstand.- 7. Iterationszyklus 1: Ableitung von Gestaltungskriterien aus der Praxis.- Iterationszyklus 2: Redesign der Innovation Learning Journey und Evaluation.- 9. Summative Evaluation.- 10. Schlussbetrachtung.&lt;/span&gt;&lt;/p&gt;

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Masterarbeit aus dem Jahr 2026 im Fachbereich BWL - Controlling, Note: 1,3, Technische Universität Chemnitz (Controlling), Sprache: Deutsch, Abstract: Künstliche Intelligenz verändert Unternehmen grundlegend - doch welche Rolle spielen sogenannte KI-Agenten im Controlling? Können sie Entscheidungsprozesse verbessern, Controller entlasten oder sogar Aufgaben eigenständig übernehmen? 

Diese Arbeit untersucht systematisch den Einsatz von KI-Agenten im Controlling und analysiert deren Potenziale, Grenzen und Auswirkungen auf betriebliche Steuerungsprozesse. Aufbauend auf den theoretischen Grundlagen des Controllings sowie der Funktionsweise agentenbasierter KI-Systeme werden konkrete Einsatzfelder in den Bereichen Informationsversorgung, Planung und Kontrolle herausgearbeitet und bewertet. 

Im Mittelpunkt steht die Frage, inwiefern KI-Agenten zur Effizienzsteigerung, Automatisierung und Verbesserung der Entscheidungsqualität beitragen können. Neben den technologischen Möglichkeiten werden auch Chancen, Risiken sowie die Auswirkungen auf das zukünftige Rollenbild von Controllern kritisch beleuchtet. Zur Erweiterung der wissenschaftlichen Analyse wurde zusätzlich ein Experteninterview mit einem Fachvertreter aus der Unternehmenspraxis durchgeführt (Name und Unternehmen anonymisiert), um praxisnahe Perspektiven und aktuelle Entwicklungen einzubeziehen. 

Ein besonderer Praxisbezug wird zudem durch die exemplarische Entwicklung eines eigenen KI-Agenten hergestellt, der die technische Umsetzbarkeit und den konkreten Nutzen verdeutlicht. 

Die Arbeit liefert sowohl wissenschaftliche Erkenntnisse als auch praxisnahe Handlungsperspektiven für Unternehmen, die sich mit der digitalen Transformation und dem Einsatz moderner KI-Technologien im Controlling auseinandersetzen. 

Sie richtet sich an Studierende, Forschende sowie Fach- und Führungskräfte aus den Bereichen Controlling, Unternehmenssteuerung und Digitalisierung, die die Zukunft der Unternehmenssteuerung aktiv mitgestalten möchten.

Einsatz von KI-Agenten im Controlling

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

Embracing Uncertainty and Complexity

Adaptive Finance

This book examines how strategic thinking is evolving in response to the realities of the digital economy. Traditional strategy frameworks, built for slower, more stable environments, no longer capture the complexity of today’s business landscape, where innovation is constant, data is abundant, and competition is shaped by digital platforms and ecosystems.
Focusing on the global digital banking sector—one of the most digitally advanced industries—the book draws on original research, including interviews with 39 senior strategy leaders. It explores how organisations are navigating strategy in practice, highlighting shifts in decision-making, organisational logic, and the role of technology in shaping strategic options.
Rather than proposing that classical strategy be discarded, the book argues for its adaptation. It offers a grounded, research-based view of how organisations are integrating agility, experimentation, and digital infrastructure into their strategic processes. The goal is not to replace strategic theory, but to update it—reflecting the conditions of a digital-first economy.
This book bridges multiple disciplines, including strategic management, organisational theory, information systems, and innovation. While its case focus is on digital banking, the insights are relevant across sectors facing digital transformation.
Designed for scholars, practitioners, and educators, this book provides both empirical depth and conceptual clarity. It contributes to the growing conversation about what strategy means in an environment defined by speed, fluidity, and ongoing technological change.

Strategy and Processes in Digital Banking

Digital Economy Dynamics

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Fanchise Your Franchise

Written by an experienced mompreneur who understands the challenges of juggling work and family life, Money Hungry Mama is the ultimate guide for moms looking to make extra income--packed with actionable tips, real-life stories, and expert insights.In today's fast-paced world, the rising cost of living has put unprecedented pressure on families, especially moms. Groceries, housing, childcare--every essential seems to climb higher in price each year, making it harder than ever to stretch a single income to cover all the necessities. For many moms, simply holding down one job isn't enough to make ends meet anymore. The dream of staying home with the kids while relying on one income has become increasingly out of reach, forcing many mothers to look for additional ways to bring in money.That's where Brittany Plumeri comes in. From low-lift hustles during nap time to long-term passive income streams, Brittany shares everything she's learned on her journey to financial freedom--plus real-life stories from other mamas who made it happen. Whether you're starting from zero or ready to scale, Money Hungry Mama is your no-fluff, step-by-step roadmap to ditching debt, building wealth, and creating a life you actually enjoy.Inside you'll find: <ul><li>A comprehensive guide to side hustle ideas tailored for busy moms.</li><li>Inspiring stories and lessons from successful moms who've mastered their side hustles.</li><li>Thought-provoking prompts to find your true passions and narrow your choices.</li><li>Strategies to brand and launch your hustle with confidence.</li><li>Time-management tips for squeezing your hustle into a jam-packed mom schedule.</li></ul>It's time to break free from financial stress and build real income--without burning out.

The Ultimate Guide for Moms Looking for the Perfect Hustle

Money Hungry Mama

Digitale Geschäftsmodellinnovationen im Mittelstand

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