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Publishing R: Digital Marketing
Essentials

Digital Marketing Essentials

Sparks fly between a lively debut author and her grumpy publicist on book tour in&nbsp;this sizzling rom-com from a fresh new voice in contemporary romance. Despite her popular podcast and sold-out speaking events, Ana Movilian still feels like she has to prove herself. To her family, who can't believe she quit med school to build an influencer career, and to literary snobs, who decry her buzzy self-help book. Happily, her upcoming book tour is the perfect chance to show the world just how bright her star can shine. That is, until her beloved publicist resigns the night before their plane is set to take off, announcing that her replacement is none other than Ryan bleeping Grant. Ryan specializes in highbrow, "important" books, and his perma-scowl in every interaction with Ana makes one thing clear: he does not get her book. Or her. He’s the last person who should be promoting her work, the last person she should be stuck with for two weeks . . . and the last person who should look that damn good in business casual. As they travel from city to city, however, Ana's assumptions about Ryan take new shape. A decidedly more appealing shape. Soon, their growing attraction starts to feel like a ticking time bomb. But crossing that line could derail each of their careers faster than you can say "conflict of interest," and they both have bigger dreams at stake than the bestseller list.

A Novel

The Book Tour

Filmgeschichte kompakt

Das Musikvideo changiert zwischen Kommerz und Kult, zwischen Trash und Kunst. Seine Wurzeln liegen bereits in der Zeit des Stummfilms und seine Zukunft reicht - so ist zu hoffen - weit über die Generierung durch Künstliche Intelligenz hinaus. Die Älteren kennen es vorwiegend noch von MTV oder VIVA, die Jüngeren eher von Plattformen wie YouTube oder aus den sozialen Medien. Auf den ersten Blick sind Musikvideos Werbung für aktuelle Neuheiten in der populären Musik, auf den zweiten Blick oft anspruchsvolle künstlerische Kurzfilme. Ihre Komplexität ergibt sich bereits aus den begrifflichen Dimensionen der Worte 'Musik' und 'Video'. Dieser Band führt in die Thematik ein, indem er sowohl die filmische Tradition als auch die musikalische Fokussierung des Musikvideos betrachtet und erläutert, wie beide zusammenkommen und letztlich eine ausdifferenzierte Gattung mit vielfältigen Verbreitungsformen bilden. Die Varianten reichen vom klassischen Performance-Video, das Musiker:innen oder Bands bei der Darbietung eines Songs zeigt, bis zum parodistischen Fan-Clip.

Das Musikvideo

A rulebook for tackling phone overuse and reclaiming our lives Phones are bad for us. They are making us nearsighted, causing painful back and neck problems, and robbing us of the sleep and physical activity necessary for robust physical and mental health. Worse still, they are driving a widespread rise in depression, self-harm and suicide, especially among young people. Yet, even if we know that there's an urgent collective need to get off our phones, we are stymied by the scale of the problem and by the many highly addictive ways in which our phones distract us, delight us and pull us back in. Phone Rules is part of the movement to disrupt phone overuse, showing us how we can wean ourselves off our devices. Investigative journalist Luc Rinaldi gives us a playbook of five insightful rules to resist our phones, along with helpful strategies to put them into action. He is not merely an outside observer trying to understand 'kids these days', but a smartphone-using, video game-playing, millennial member of the generation for whom the Phone Rules most urgently apply. This is our invitation to join the resistance. Together we can discover new mental space and productivity, deepen our engagement with the people and things that matter most and reclaim our lives.

Five simple steps to save yourself, your family and the planet

Phone Rules

Beck Steuer-Praxis

Die steuerliche Beratung von Creator- und Influencer-Mandaten

Influencer-Besteuerung

Finding it hard to stay balanced amidst endless emails, notifications, and scrolling? This is the guide back to sanity you’ve been searching for. Peace and purpose can be difficult to find in our hyperconnected world. With breaking news, social media, and endless entertainment all at our fingertips, we often feel our attention is being pulled in a thousand directions at once. Drawing on the wisdom of ancient Buddhist teachings, Vincent Thibault offers a clear and compelling roadmap to help you transform the feeling of information overload into an overflowing abundance of compassion. With insights into the nuances of our digital age and practical advice rooted in mindfulness, Thibault teaches you how to work with breath, posture, and awareness to help you rewrite your relationship with technology, own your attention, and act with purpose. We don’t need to withdraw from the world to live a contemplative life. Instead, we can cultivate wisdom and compassion right in the middle of our noisy modern lives.

Finding it hard to stay balanced amidst endless emails, notifications, and scrolling? This is the guide back to sanity you’ve been searching for. Peace and purpose can be difficult to find in our hyperconnected world. With breaking news, social media, and endless entertainment all at our fingertips, we often feel our attention is being pulled in a thousand directions at once. Drawing on the wisdom of ancient Buddhist teachings, Vincent Thibault offers a clear and compelling roadmap to help you transform the feeling of information overload into an overflowing abundance of compassion. With insights into the nuances of our digital age and practical advice rooted in mindfulness, Thibault teaches you how to work with breath, posture, and awareness to help you rewrite your relationship with technology, own your attention, and act with purpose. We don’t need to withdraw from the world to live a contemplative life. Instead, we can cultivate wisdom and compassion right in the middle of our noisy modern lives.

A Buddhist Guide to Navigating the Chaos of the Digital Age

Overflow

*SELECTED AS ONE OF APPLE'S BEST BOOKS FOR 2025**PEOPLE MAGAZINE FICTION BOOK OF THE WEEK*Funny, fierce and life-affirming, TABLE FOR ONE is a love letter to you. If in doubt, date yourself.***'It's funny, sharp ... All about championing self-love'DAILY MAIL'A fast-paced, funny and touching story about smart young women'ELIZABETH GILBERT'It's a fabulous read'RUTH JONES'Funny, warm yet galvanising'JENNIE GODFREY'Joyful and affirming, this is a dopamine hit of a book'CLAIRE DAVERLEY'A zippy, pleasurable read'PANDORA SYKES***Willow is having quite the yearOne moment she's checking off life's milestones - the steady partner, the successful career, the grown-up house - the next she isn't, questioning where it all went wrong.With her life transformed beyond recognition, and friends busy 'moving forwards', Willow has never felt more alone.But she's in good company.And when inspiration arrives from an unlikely place - opening Willow's eyes to a new way of living - she rekindles the most important relationship of all: the one with herself ...***PRAISE FOR EMMA GANNON:'Culturally relatable, powerful and funny!' 真真真真真'Fantastic and super relatable' 真真真真真'I felt like I was reading it as a reflection of my life'真真真真真'A lovely read with emotional and relatable themes throughout' 真真真真真'Comforting, funny, uplifting, emotional and ultimately just like a big hug in book form' 真真真真真'...a masterful look into the trap your Instagram feed can become. A satisfying story of personal growth' EVENING EXPRESS'Warm, charming and keenly observed, Table for One is a delicious read. Emma Gannon artfully captures the complexities that we face across our lives, all the while demonstrating the power of unlikely friendships to make them easier. I devoured it' ALICE VINCENT'Gannon is good on the confusing messiness of modern life - and the way women are bombarded with conflicting messages. But my favourite part is Willow's relationship with her Aunt Carla - deeply poignant and touching' NATASHA POLISZCZUK

Table for One

Das Leben kann ganz schön herausfordernd sein: Krisen, unsichere Zeiten, Stress in der Schule, Liebeskummer, Druck durch Social Media, das Gefühlschaos auf dem Weg ins Erwachsenwerden ... Kein Wunder, dass Angst und Sorge dich da manchmal in die Enge treiben wollen. Aber du kannst etwas dagegen tun! Dieses Buch zeigt dir ganz praktisch, wie du deine Ängste besiegen kannst. Und es macht dir Mut, Sorgen loszulassen und Gott zu vertrauen.

Das Leben kann ganz schön herausfordernd sein: Krisen, unsichere Zeiten, Stress in der Schule, Liebeskummer, Druck durch Social Media, das Gefühlschaos auf dem Weg ins Erwachsenwerden ... Kein Wunder, dass Angst und Sorge dich da manchmal in die Enge treiben wollen. Aber du kannst etwas dagegen tun! Dieses Buch zeigt dir ganz praktisch, wie du deine Ängste besiegen kannst. Und es macht dir Mut, Sorgen loszulassen und Gott zu vertrauen.

Impulse, die dich stark machen

Sag deinen Sorgen, wie groß dein Gott ist

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Charting Digitally Enabled Business Collaboration

Networked Business

Your Guide to Creating a Beautiful Home Without Breaking the Bank

Budget Luxury

"YouTube Hacks: Secrets to Boost Your Views and Engagement" is your comprehensive guide to mastering the intricate world of YouTube content creation. Dive deep into the tactics and strategies that seasoned YouTubers employ to capture the attention of millions. Whether you're a budding content creator or an established vlogger looking to invigorate your channel, this book provides invaluable insights. From the art of crafting compelling titles and thumbnails to understanding the YouTube algorithm's nuances, you'll discover tools to propel your content to the forefront of the platform. Beyond the views, the book emphasizes community-building, monetization, and leveraging YouTube success across the digital domain. Navigate the dynamic landscape of YouTube with expertise, and transform your passion into a thriving digital venture.

Secrets to Boost Your Views and Engagement

YouTube Hacks

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Digital Marketing Essentials

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