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Business and Economics (German Language)

Benjamin Eidam

Dan Bauer

Der KI-Schlüssel für Unternehmen

Ihr Zugang zu Künstlicher Intelligenz: nachhaltig, profitabel und sicher

&lt;p&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Fundamentwissen: Zentrales Vokabular, aufgel&amp;ouml;ste Mythen, mentale Kurskorrektur.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Sicherheit: Faktische und aufgeblasene Gefahrenquellen, die wichtigsten Schutzmechanismen, Datenschutz- Nutzen- und Sicherheit.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Entscheidungen: Shortcuts f&amp;uuml;rs KI-Verst&amp;auml;ndnis, Einordnung von faktischer Expertise und Kooperationspartnern, bestm&amp;ouml;glicher Umgang mit Mitarbeitern.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Strategie: Was sich ver&amp;auml;ndert, was bestehen bleibt, was man daraus macht.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Taktik: Ergebnisse im KI-Alltag, Promptanleitungen, Werkzeuge, Bibliotheken, KI-Automationen.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Werkzeuge: Immer das richtige Werkzeug haben, sicher mit KI-Werkzeugen umgehen, KI-Tools und Daten richtig einsetzen.- &lt;/span&gt;&lt;span lang="de" style="color: black; mso-color-alt: windowtext;"&gt;Wie man von hier aus am besten vorgeht: Vision, Mission, Leitwerte.&lt;/span&gt;&lt;/p&gt;

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Mastery in the 21st-century digital economy demands a new approach. This book offers a groundbreaking guide for business leaders looking to navigate the complexities of this new era. Based on extensive research and proprietary tools like the Capability Profile and Leadership Scorecard, this book moves beyond outdated management techniques to provide a practical framework for success. It reveals how to identify your organization's dominant patterns - whether based on management style, growth stage, or industry - and then leverage that insight to overcome capability barriers that stifle growth and innovation.The book is not just a theoretical exploration; it is a hands-on resource filled with actionable business cases. Through 21 detailed examples from diverse industries like Financial Services, Healthcare, Technology, and Education, you will gain a deep understanding of what truly drives performance. The book's unique application of the "digital twin" concept to management provides a visual, data-driven representation of your organization, helping you to "see around corners" and make informed, low-risk decisions. By adopting this dynamic approach, you can master complexity, anticipate change, and unlock sustainable competitive advantage.,

Business cases for the digital economy

Patterns of Mastery

New Frontiers in Regional Science: Asian Perspectives

The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms. Although it has been argued since the nineteenth century that in exploring a reasonable indicator to measure the real welfare level of households, several difficulties remain to be faced in economic theory. The most relevant method in this specific topic is social welfare function. While various types of indicators were historically developed and improved as a replacement of existing economic growth indicators such as GDP and GRP using social welfare function, there still is a problem with evaluating the individual's utility as an aggregate term. As an alternative method of measuring the real welfare level of households, location theory may be a possibility for solving some potentially problematic issues. To be precise, location theory requires the inclusion of notions of transportation costs, spatially constrained internal and external economies, and other distance-related variables. From the standpoint of equality, this specific approach enables an analysis to investigate spatial differentiation. In other words, spatial differentiation of households can be interpreted as spatial consumer exclusion. Hence, the real welfare level of households can be measured by means of the accessibility of goods and services, of which there are several types, such as essential and luxury ones. As a result, spatial distribution of goods and services depending on their types can be considered a component of social welfare function. The topics addressed in the book include social welfare function in spatial terms, location theory related to firms and households, attractiveness of regions, economic and social infrastructure elements, and sustainable growth and development of regions.

The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms. Although it has been argued since the nineteenth century that in exploring a reasonable indicator to measure the real welfare level of households, several difficulties remain to be faced in economic theory. The most relevant method in this specific topic is social welfare function. While various types of indicators were historically developed and improved as a replacement of existing economic growth indicators such as GDP and GRP using social welfare function, there still is a problem with evaluating the individual’s utility as an aggregate term. As an alternative method of measuring the real welfare level of households, location theory may be a possibility for solving some potentially problematic issues. To be precise, location theory requires the inclusion of notions of transportation costs, spatially constrained internal and external economies, and other distance-related variables. From the standpoint of equality, this specific approach enables an analysis to investigate spatial differentiation. In other words, spatial differentiation of households can be interpreted as spatial consumer exclusion. Hence, the real welfare level of households can be measured by means of the accessibility of goods and services, of which there are several types, such as essential and luxury ones. As a result, spatial distribution of goods and services depending on their types can be considered a component of social welfare function. The topics addressed in the book include social welfare function in spatial terms, location theory related to firms and households, attractiveness of regions, economic and social infrastructure elements, and sustainable growth and development of regions.&nbsp;

As a Measure of Social Welfare Function

Attractiveness of Regions and Sustainable Regional Economic System

Life is a use-it-or-lose-it proposition. Shouldn’t you spend it doing something you love? This book will teach you how to find your dream job and avoid a career you’ll regret—from a leading venture capitalist, based on his viral college talk. “Fantastic. A variety of useful insights and examples that converge into one story that underlies remarkable success in nearly any field: The relentless hunger to learn about the thing you love.”—James Clear, #1 New York Times bestselling author of Atomic Habits For many young people, the path to success feels like a conveyor belt—onto the next test, the next application, the next college—without ever stopping to ask what do I actually want to do with my life? Parents know the pressure can be overwhelming, yet the system pushes everyone forward anyway. After college Bill Gurley landed a job at a famous tech company. It should have been a dream come true—but he was surprisingly bored. So, Gurley leapt into the unknown, eventually finding his place in the world of venture capital, the beginning of a remarkable investing career. It turns out, Gurley’s happy ending is rare. Nearly six in ten people would do things differently if they could start over. This is the trap of “career regret.” So how can we avoid it? What can we learn from people at the top of their fields who love what they do? The culmination of Gurley’s decade-long project to unpack the components of success, Runnin’ Down a Dream identifies six principles to flourish in your chosen career: the antidotes to career regret. From developing “obsessive” curiosity to the art of building strong peer groups, these timeless principles add up to a playbook not just for success, but a purpose-filled life. Written in Gurley’s straight-talk voice and revealing the captivating stories of industry titans like talent agent Lorrie Bartlett, restaurateur Danny Meyer, and sports executive Sam Hinkie, Runnin’ Down a Dream will inspire a new generation to find their place in the world, while offering a much-needed rebuttal to the idea that hustle and happiness are incompatible.

Life is a use-it-or-lose-it proposition. Shouldn’t you spend it doing something you love? This book will teach you how to find your dream job and avoid a career you’ll regret—from a leading venture capitalist, based on his viral college talk. “Fantastic. A variety of useful insights and examples that converge into one story that underlies remarkable success in nearly any field: The relentless hunger to learn about the thing you love.”—James Clear, #1 New York Times bestselling author of Atomic Habits For many young people, the path to success feels like a conveyor belt—onto the next test, the next application, the next college—without ever stopping to ask what do I actually want to do with my life? Parents know the pressure can be overwhelming, yet the system pushes everyone forward anyway. After college Bill Gurley landed a job at a famous tech company. It should have been a dream come true—but he was surprisingly bored. So, Gurley leapt into the unknown, eventually finding his place in the world of venture capital, the beginning of a remarkable investing career. It turns out, Gurley’s happy ending is rare. Nearly six in ten people would do things differently if they could start over. This is the trap of “career regret.” So how can we avoid it? What can we learn from people at the top of their fields who love what they do? The culmination of Gurley’s decade-long project to unpack the components of success, Runnin’ Down a Dream identifies six principles to flourish in your chosen career: the antidotes to career regret. From developing “obsessive” curiosity to the art of building strong peer groups, these timeless principles add up to a playbook not just for success, but a purpose-filled life. Written in Gurley’s straight-talk voice and revealing the captivating stories of industry titans like talent agent Lorrie Bartlett, restaurateur Danny Meyer, and sports executive Sam Hinkie, Runnin’ Down a Dream will inspire a new generation to find their place in the world, while offering a much-needed rebuttal to the idea that hustle and happiness are incompatible.

How to Thrive in a Career You Actually Love

Runnin' Down a Dream

Während wir noch über New Work und Agilität diskutieren, arbeiten moderne Unternehmen längst anders. Flexibler. Kreativer. Erfolgreicher. Die Lösung liegt in einer Arbeitsform aus der Welt der Selbstständigen: Coworking. Was Freelancer und Start-ups zum Erfolg führt, transformiert auch traditionelle Unternehmen – wenn Sie den Mut haben, Ihre Räume zu öffnen. In diesem Fachbuch zeigt Ihnen die Autorin, wie Sie Öffnung und Wandel in der Unternehmenskultur ermöglichen, wie Sie Ihre Räume so gestalten, dass echte Kollaboration im Team entsteht und wie Sie mit einfachen Mitteln die Innovationskraft Ihres Unternehmens entfesseln. Das Coworking-Prinzip ist bewusste Offenheit, geteiltes Wissen und echte Zusammenarbeit und schafft dadurch eine Arbeitskultur, in der Menschen ihre beste Leistung entfalten können. So entstehen zufriedene, selbstbestimmte Teams, die wieder zu echten Innovationen fähig sind.Der Inhalt<ul><li>Ursprünge, Grundwerte und Social Impact von Coworking</li><li>Die 8 Coworking-Prinzipien</li><li>Coworking für Selbstständige</li><li>Coworking im Unternehmen – Theorie und Praxis</li><li>Coworking im urbanen und globalen Kontext</li><li>Tools, Methoden und Websites im Coworking-Kontext</li></ul>
 Die Autorin
 Helga Schuller 
 ist Change Coach, Innenarchitektin und Gründerin eines Coworking Spaces. Als Expertin für moderne Arbeitsformen berät sie Unternehmen bei der Transformation zu flexiblen, innovativen Arbeitsstrukturen.
 
 &nbsp;

Wie wir eine neue Arbeitskultur, mehr Zusammenarbeit und Innovation erschaffen

Das Coworking-Prinzip

Human Factors in Remote Ship Operations examines the psychological, ergonomic and cognitive challenges faced by remote ship operators as maritime navigation shifts from traditional crew experience to technology-driven remote monitoring and control.Readers will learn strategies to enhance human performance in remote maritime environments through case studies, best practices and design guidelines. The book delivers valuable insights into designing effective remote operations centres, enhancing situational awareness, addressing sensory input challenges and implementing appropriate training methodologies - all essential for ensuring safety and operational excellence in autonomous shipping.This comprehensive guide is written for maritime professionals, instructors, researchers and policymakers involved in the technological evolution of the maritime industry. It serves as a resource for maritime education and training institutions developing programmes for remote-control operators, as well as for professionals seeking to understand the human factors critical to the successful implementation of maritime autonomous surface ships (MASS).The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC-BY) 4.0 International license.

Human Factors in Remote Ship Operations

Will we one day inhabit virtual worlds? From the buzz around Second Life in the early 2000s to Mark Zuckerberg's much-hyped quest for the Metaverse, there seems to be a clear pattern. After being touted as revolutionary, virtual worlds fail to meet expectations and fade into obscurity. Yet the dream of an immersive, independent, and interconnected virtual social universe still has the potential to transform the economy, reshape society, and profoundly affect the future of humanity. This book contends that despite shifting trends, the virtual universe remains crucial to the technology of tomorrow--and might arrive sooner than we think. Through vivid examples and detailed case studies, Andreas Kaplan, a pioneering researcher of virtual worlds since the early 2000s, provides a comprehensive examination of the Metaverse and its far-reaching implications. He delves into key technologies such as artificial intelligence, blockchain, and extended reality and discusses ethical issues around privacy, identity, and governance. Kaplan examines business models, digital ownership, and corporate strategies alongside applications spanning marketing, research and development, human resources, and supply chain management. The book concludes by contrasting potential futures, from utopian promise (the Petaverse) to dystopian peril (the Metaworse) and everything in between. Written in an engaging, reader-friendly style, The Virtual Universe goes beyond the hype--and the doubting--to uncover the true potential of the Metaverse.

Unlocking the Possibilities of the Metaverse

The Virtual Universe

Routledge Studies in Ecological Economics

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

The Political Economy of the European Union’s Emissions Trading System

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

The aspiring consultant's blueprint for earning six, seven, or eight figures each year The Fifth Edition of Getting Started in Consulting is an in-depth guide to succeed as a consultant in today's rapidly changing world and earn six, seven, or eight figures annually. Written by legendary author Alan Weiss, this book provides a roadmap to develop essential personal traits to excel in the industry-high self-esteem, resilience, agility, fearlessness, innovation, language ability, accountability, discipline, and success over perfection-and delivers the marketing and implementation techniques you'll need for rapid success. The book is divided into three parts-Past, Present, and Future-to enable readers to set a foundation for growth, get the most out of their day-to-day, and anticipate and plan for bigger and better things to come. Readers will find expert insights on how to: <ul> <li>Talk to anyone at any time (the L-D-R-B method)</li> <li>Apply "marketing gravity," close a sale, set fees, and create proposals that are accepted every time</li> <li>Create intellectual property and leverage your intellectual capital</li> <li>Engage in "shameless self-promotion" effectively and extricate yourself from the crowd and social media</li> </ul> With over 90% new material, this Fifth Edition of Getting Started in Consulting is the lift ticket to get up the mountain-an essential guide for all new consultants looking to learn from one of the greatest minds in the history of the profession.

The Comprehensive Guidebook for Rapid Growth in the Profession

Getting Started in Consulting

China hat in den vergangenen Jahrzehnten eine beeindruckende Transformation vollzogen. Dennoch wird das Bild Chinas in der westlichen Welt oft von veralteten Vorstellungen und Klischees bestimmt. Verstehen wir tatsächlich die chinesische Gesellschaft, ihre Menschen und ihre Wirtschaft? Und wie konnte es gelingen, einen derart rasanten wirtschaftlichen Aufstieg zu realisieren?Das wirtschaftliche Gravitationszentrum der Welt verlagert sich, weg vom Atlantik und Europa, hin zum Pazifikraum. Die chinesische Regierung bereitet sich strategisch auf dieses neue Zeitalter des 21. Jahrhunderts vor. Europa und die Europäische Union sollten es ihr gleichtun. Dafür ist jedoch entscheidend, dass wir uns zunächst darüber klar werden, welche Ziele und Interessen wir in dieser neuen globalen Ordnung verfolgen wollen.&nbsp;Der InhaltDieses Buch soll mit verschiedenen Sichtweisen dazu beitragen ein Verständnis zu schaffen, Wissen zu vermitteln und persönliche Erfahrungen zu teilen. Denn nur Offenheit und gegenseitiger Respekt kann dazu dienen, China zu verstehen, besonders aus deutscher Sicht.Mit Beiträgen von: Julian Backhaus, Rolf Claessen, Ashley Dudarenok, Martina Fuchs, Emanuela Hanes, Dagobert Hartmann, Stefanie Liliane Hegger, Jutta Hensel, Alexandra Hildebrandt, Manfred Huschka, Stephan Jüngling, Francis Kremer, Anastasia Lauterbach, Helmut Merkel, Derek Meyer, René Ruschmeier, Michael Schumann, Sophia Slingerland, Patrick Soureck, Alexandra Stefanov, Urs Unkauf, Wai Manske Wang, Thomas Cherico Wanger, Ilka Waßmann, Christoph Weber, Miriam Wickertsheim, Kevin Johannes Woerner, Mingqi Xie, Wanze Zhang und Moonie Zhu.&nbsp;Der Herausgeber&nbsp;Tobias W. Loitsch 
 ist tätig als
 
 Autor, Lehrbeauftragter und Projektmanager sowie Gründer und Herausgeber des Magazins China im Blickpunkt. Er setzt sich für ein tieferes Verständnis Chinas und eine offene, differenzierte Wahrnehmung ein, mit dem Ziel, Brücken zwischen China und Europa zu bauen. Seit über 25 Jahren beschäftigt er sich mit Chinas wirtschaftlicher Entwicklung, technologischen Innovationen und gesellschaftlichem Wandel. Tobias W. Loitsch ist ein anerkannter Impulsgeber, der Wirtschaft, Politik, Gesellschaft und Kultur prägt, miteinander verbindet und den Dialog fördert.

China hat in den vergangenen Jahren eine atemberaubende Entwicklung erlebt. Trotzdem ist das China-Bild besonders in der westlichen Welt von Vorstellungen und Klischees geprägt. Verstehen wir die chinesische Gesellschaft, die Menschen und die Wirtschaft wirklich? Wie konnte es China gelingen, so einen rasanten wirtschaftlichen Aufstieg zu schaffen?&nbsp;
 
 Das zukünftige wirtschaftliche Zentrum der Welt sind nicht mehr der Atlantik und Europa. Die Zukunft wird sich um den Pazifik abspielen. Die Chinas Regierung wappnet sich für dieses kommende Zeitalter im 21. Jahrhundert. Wir in Europa und der EU sollten das besser auch tun. Dazu müssten wir uns aber darüber einig sein, was wir eigentlich wollen.
 
 Dieses Buch soll mit verschiedenen Sichtweisen dazu beitragen ein Verständnis zu schaffen, Wissen zu vermitteln und persönliche Erfahrungen zu teilen. Denn nur Offenheit und gegenseitiger Respekt kann dazu dienen, China zu verstehen, besonders aus deutscher Sicht. Mit Beiträgen von: Anno Dederichs, Hubertus Domschke, Hans-Peter Friedrich, Madeleine Genzsch, Sinja Hahn, Julia Henningsen, Alexandra Hildebrandt, Bill Holler, Anastasia Lauterbach, Li Dunrui, Helmut Merkel, Marcel Münch, Stefanie Liliane Meyer, Stefan Piech, Alexandra Stefanov, Johanna Stepan-Meyer, Peter Tichauer, Miriam Theobald, Thomas Cherico Wanger, Kevin Wörner, Jörg Wuttke und Mingqi Xie.

Impulsgeber für Wirtschaft, Wissenschaft und Gesellschaft

China im Blickpunkt des 21. Jahrhunderts

British Nationalism and Schools

Towards a Theoretical Understanding of Australian Colonial Sport

Der KI-Schlüssel für Unternehmen

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