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Gesamtkatalog

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Business and Economics (German Language)

Jürg Steudler

Bart Wasem

Das Video-Content-Playbook

Praxiswissen, Systematik und Tools für eine erfolgreiche Bewegtbildkommunikation

&lt;p&gt;Teil I &amp;ndash; Kontext.- Teil II &amp;ndash; Systematik.- Teil III &amp;ndash; Ressourcen.- Teil IV &amp;ndash; Prozess.-&amp;nbsp;Teil V &amp;ndash; Szenarien.&lt;/p&gt;

The Science of Succeeding with People

Captivate

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

Persuasive Message Design

It's bedtime at the zoo, and all the animals are going to sleep. Or are they? Find out in this perfect-formed classic bedtime story, loved by generations of readers.'Good night, Gorilla,' says the zookeeper as he finishes his rounds at the zoo. But Gorilla has other ideas, sneakily stealing the zookeeper's keys and letting himself out of his cage ... then letting Elephant, Lion, Hyena, Giraffe and Armadillo out too! Will anyone go to bed?!· Perfect for readers aged 2 and up.· Gently funny, calming, comforting and nostalgic - the perfect book for bedtime.· A must-have for every child's bookshelf, alongside the likes of Goodnight Moon, Dear Zoo, Elmer, The Gruffalo, Guess How Much I Love You and The Very Hungry Caterpillar.

Good Night, Gorilla

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

FOM-Edition

Dieses Buch leistet einen Beitrag für ein effizientes Kundenmanagement im digitalen Wandel mit Case Studies zu ausgewählten Themen wie der Customer Journey, dem KI-gestützten Content-Marketing, der Markenführung, dem Influencer-Marketing sowie dem Wandel von klassischer zu digitaler Kommunikation. Darüber hinaus hat die Mitarbeitenden- und Kundenzufriedenheit einen wesentlichen Einfluss auf Kundenbeziehungen und wird in Case Studies vorgestellt. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.
Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Zukunftsorientiertes Kundenmanagement im Vertrieb“ den Fokus auf vertriebliche Maßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.
Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im digitalen Wandel aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Marketing sowie im Kundenmanagement vertiefen.

Dieses Buch leistet einen Beitrag für ein effizientes Kundenmanagement im digitalen Wandel mit Case Studies zu ausgewählten Themen wie der Customer Journey, dem KI-gestützten Content-Marketing, der Markenführung, dem Influencer-Marketing sowie dem Wandel von klassischer zu digitaler Kommunikation. Darüber hinaus hat die Mitarbeitenden- und Kundenzufriedenheit einen wesentlichen Einfluss auf Kundenbeziehungen und wird in Case Studies vorgestellt. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Zukunftsorientiertes Kundenmanagement im Vertrieb“ den Fokus auf vertriebliche Maßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im digitalen Wandel aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Marketing sowie im Kundenmanagement vertiefen.

KI, Influencer-Marketing, Customer Journey und Kundenloyalität als Erfolgsfaktoren

Effektives Kundenmanagement im digitalen Wandel

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

Tomes & Tea

A wedding should be fun . . . right? The Princess Bride meets Travis Baldree's Legends &amp; Lattes in Tea You at the Altar, the third cosy fantasy in Rebecca Thorne's bestselling Tomes &amp; Tea series. Our sapphic adventurers must navigate the ultimate maelstrom - their own wedding! Kianthe and Reyna are finally ready to walk down the aisle. This feels so right, but their plans are going all wrong. Pirates crowd the town, Kianthe's estranged parents invited themselves, the baby dragons are causing mayhem - and they might run out of tea. Yet the truth overshadows everything . . . Their wedding has nothing to do with marriage, and everything to do with overthrowing the vicious Queen Tilaine. But the Queendom's secret heir would rather manage a hive of bees or study city planning than take the throne. As the big day nears and the coup unravels, Kianthe and Reyna must rely on each other and their friends to survive the experience. Six days until they say 'I do'. Six days until the Realm changes for ever . . . * * * The Tomes &amp; Tea Quartet is everyone's cup of tea! Readers agree: 'The perfect blend of cosiness and action' 'An utter delight' 'I could not put this book down' 'I would die a million times over for these lesbians' 'The perfect book for cosying up with a hot drink' The Tomes &amp; Tea Quartet: - Can't Spell Treason Without Tea - A Pirate's Life for Tea - Tea You at the Altar - Alchemy and a Cup of Tea Can't Spell Treason without Tea was a Sunday Times HB fiction bestseller w/c 06/05/2024

Tea You at the Altar

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

Fashion and Beauty examines the role that innovation has played throughout fashion history. Moving beyond innovation as mere buzzword, Sutton looks at case studies of moments in history where innovation has initiated fundamental change. In the fashion and beauty industries-where relevance is everything-innovation is critical to survival and is often shaped by specific historical, cultural, economic, and sociological contexts. But innovation has become a buzzword, overused and generalized. Fashion and Beauty: Case Studies in Innovation identifies the various factors that define innovation, and innovation theories such as Schumpeter's, using a case study approach to explore innovative events in fashion and beauty ranging from the creation of maternity and plus-size women's apparel (Lane Bryant) and new textiles (DuPont's Kevlar) to the development of luxury streetwear (Dapper Dan), creative upcycling (feed sacks), and new markets in cosmetics (Fashion Fair) and business models in beauty (Weleda, Dr. Hauschka). The case studies incorporate salient contextual elements that factor into innovative developments as well as the entrepreneurial impulse both inside and outside of traditional economic systems. Sutton explores case studies of moments in history where innovation has initiated fundamental change, including recognition of new market segmentation (the rise of streetwear, beauty's turn to inclusivity), trends that turn into classics (athleisure wear), the creation of entirely new categories of apparel (maternity, plus-size), the use of technology for convenience and efficiency (e-commerce and social media), product improvement (advances in science of skin care), and as part of potential solutions to current fashion industry challenges (plant-based/upcycled products). Ultimately, each chapter considers the historical, political, and social context of each innovation along with its cultural meaning and impact.

Case Studies in Innovation

Fashion and Beauty

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

A timely, practical guide to AI its strengths, weaknesses, and real-world applications for business professionals and policymakers.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

Das Video-Content-Playbook

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