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Dieses Werk genügt den grundsätzlichen Anforderungen an Barrierefreiheit. Es ist textuell und visuell erfassbar. Es ist hierarchisch aufgebaut und alle relevanten Abbildungen haben einen Alternativtex

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Reinhard K. Sprenger

Das Prinzip Selbstverantwortung

Wege zur Motivation

Grundwissen der Ökonomik

Wer kauft eigentlich was, wann und warum? Diese Frage bewegt Psychologen, Soziologen und Marketing-Experten gleichermaßen. Eine Antwort darauf gibt die Konsumentenforschung. Sie hat sich als ein Kernbereich der Marketingforschung inzwischen fest etabliert. Das Lehrbuch bietet eine knappe und übersichtliche Darstellung der wichtigsten Sachverhalte und ist ideal für die Lehre geeignet, da es durch zahlreiche Beispiele und mit Praxisbezügen illustriert wird. 
 Im Mittelpunkt stehen Kaufprozesse von Konsumenten, von der Entstehung eines Bedarfs bis zur Zufriedenheit nach dem Kauf. Die Ausgangsbedingungen für solche Prozesse und die darauf einwirkenden externen Faktoren werden gesondert behandelt und schließlich ein kurzer Überblick über die wesentlichen Gesichtspunkte der Adoption und Diffusion von Innovationen sowie des organisationalen Beschaffungsverhaltens gegeben. 
 Das Buch richtet sich an Studierende der Betriebswirtschaftslehre und an die Marketingpraxis.

Wer kauft eigentlich was, wann und warum? Diese Frage bewegt Psychologen, Soziologen und Marketing-Experten gleichermaßen. Eine Antwort darauf gibt die Konsumentenforschung. Sie hat sich als ein Kernbereich der Marketingforschung inzwischen fest etabliert. Das Lehrbuch bietet eine knappe und übersichtliche Darstellung der wichtigsten Sachverhalte und ist ideal für die Lehre geeignet, da es durch zahlreiche Beispiele und mit Praxisbezügen illustriert wird. 
Im Mittelpunkt stehen Kaufprozesse von Konsumenten, von der Entstehung eines Bedarfs bis zur Zufriedenheit nach dem Kauf. Die Ausgangsbedingungen für solche Prozesse und die darauf einwirkenden externen Faktoren werden gesondert behandelt und schließlich ein kurzer Überblick über die wesentlichen Gesichtspunkte der Adoption und Diffusion von Innovationen sowie des organisationalen Beschaffungsverhaltens gegeben. 
Das Buch richtet sich an Studierende der Betriebswirtschaftslehre und an die Marketingpraxis.

Eine marketingorientierte Einführung

Käuferverhalten

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

The Hotel Development and Management Guide is an accessible, global, end-to-end reference book that illustrates how hotel concepts are conceived, financed, branded, operated and governed, connecting strategy, finance and department-level operations into one integrated framework.Readers gain a clear, decision-grade understanding of how hotel value is created and sustained across the full lifecycle. The book integrates feasibility, brand and operator strategy, departmental operations, asset management, and emerging forces such as AI and ESG, using practical frameworks, checklists, and financially grounded analysis to support real-world decision-making. Case studies are integrated throughout from hotel owners around the world to showcase real life situations and issues.This invaluable text offers an integrated, one stop professional-level reference for hotel owners and investors, as well as upper-level undergraduate, postgraduate, MBA and executive-education students studying hospitality management and hotel operations management.

The Hotel Development and Management Guide

Extreme Collaboration

This volume advances a critical conversation at the intersection of business management, innovation, and sustainable development by offering an integrated, multidisciplinary perspective on how organizations can navigate complexity while driving long-term societal value. Bringing together insights from human resource management, technological transformation, and inclusive economic systems, the book develops a coherent framework for understanding how organizations translate strategy into impact.Structured across five thematic sections, the volume examines: the role of inclusive and ethical leadership in shaping organizational cultures; the mechanisms through which creativity and adaptive capabilities support resilient business models; the linkages between finance, development, and economic inclusion; the strategic implications of emerging digital technologies; and the growing influence of ESG and sustainability frameworks on organizational practice.Distinguished by its integration of theory and application, the book draws on established and emerging perspectives; including human-centered management approaches, innovation systems thinking, and digitally enabled transformation to illuminate the pathways through which organizations respond to contemporary challenges. It offers both conceptual clarity and practical insight into how firms can align performance with broader societal outcomes.This volume will be of particular interest to scholars, practitioners, and policymakers seeking to understand how management and innovation can be mobilized to address global development challenges. By situating organizational strategy within a broader socio-economic context, it provides a rigorous and forward-looking contribution to the evolving field of responsible and sustainable business.Ethel Ndidiamaka Abe
 is Assistant Professor of Management in the Paseka School of Business at Minnesota State University Moorhead, USA.
 Sulaiman Olusegun Atiku
 is Professor of Human Resource Management in the Harold Pupkewitz Graduate School of Business at Namibia University of Science and Technology, Namibia.
 Idowu Isaac Abe
 is Assistant Professor of Management at St. Cloud State University, USA.
 Eduardo Pablo
 is Associate Professor of Finance and Co-Chair of the Paseka School of Business at Minnesota State University Moorhead, USA.
 Ibidun Christiana Obagbuwa
 is Associate Professor in the Department of Mathematical Sciences and Computing at Walter Sisulu University, South Africa.

This volume advances a critical conversation at the intersection of business management, innovation, and sustainable development by offering an integrated, multidisciplinary perspective on how organizations can navigate complexity while driving long-term societal value. Bringing together insights from human resource management, technological transformation, and inclusive economic systems, the book develops a coherent framework for understanding how organizations translate strategy into impact.Structured across five thematic sections, the volume examines: the role of inclusive and ethical leadership in shaping organizational cultures; the mechanisms through which creativity and adaptive capabilities support resilient business models; the linkages between finance, development, and economic inclusion; the strategic implications of emerging digital technologies; and the growing influence of ESG and sustainability frameworks on organizational practice.Distinguished by its integration of theory and application, the book draws on established and emerging perspectives; including human-centered management approaches, innovation systems thinking, and digitally enabled transformation to illuminate the pathways through which organizations respond to contemporary challenges. It offers both conceptual clarity and practical insight into how firms can align performance with broader societal outcomes.This volume will be of particular interest to scholars, practitioners, and policymakers seeking to understand how management and innovation can be mobilized to address global development challenges. By situating organizational strategy within a broader socio-economic context, it provides a rigorous and forward-looking contribution to the evolving field of responsible and sustainable business.

Rethinking Strategy, Entrepreneurship, and Technological Innovation in a Disruptive World

Managing and Innovating for Sustainable Development

Passionately Transforming Management

"What an interesting agenda for this meeting." "Sustainability is a priority for our company." "We care deeply about our customers." Let's face it: We all lie. Sometimes to save face, to get out of a scrape or to protect someone's feelings, and sometimes for more malicious reasons. Generally, however, we only expect people to lie under certain circumstances, and we expect our professional environments to be beacons of truthful and honest behaviour. Deceit, untruth and disinformation have become part and parcel of the everyday political agenda. World leaders and business magnates unabashedly lie and peddle misinformation, from climate change denialism to anti-vaccine propaganda. In Passionately Transforming Management: Lies, Professor Johan Alvehus recognizes that such things are not only going on at the grand political stage - instead arguing that the utility of lies, deception and manipulation can provide key lessons for anyone interested in leadership. The author delves into differing philosophical perspectives on the morality of lying, before examining the various ways in which falsehoods find their way into our modern workplaces. Ultimately, we must begin re-assessing our professional hierarchies with a new clarity by rejecting the notion of a leader as a morally superior concept automatically deserving of adulation. We need to recognize that lies and manipulation are fundamental elements of accomplishing things in organizations. Even before working life starts, its truthfulness is dubious - who doesn't polish their CV to give a better impression? Bypassing formal structures, ensuring certain people are left out of decision processes, spreading non-factual 'visions' and lying to keep one's position safe are all essential for the accomplished manager. Passionately Transforming Management: Lies provides students, scholars and managers with a concise and provocative guide to identifying, utilising and manipulating bullshit culture.

Passionately Transforming Management: Lies

In a world fractured by constant volatility, traditional leadership frameworks are being challenged by forces that evolve faster than institutions can interpret them. This book challenges the comforting illusion of the "Black Swan" -- that major disruptions are rare, unpredictable events best understood only after they occur. Instead, the author introduces the perma-disruption ecosystem: an environment where geopolitical, technological and regulatory forces continuously collide and compound. The true threat to modern institutions is not the rare, unforeseeable shock; it is the "Black Dragon" -- a massive systemic force that is visible long before its full consequences unfold, yet repeatedly ignored because no single signal feels urgent enough to demand action until the power to choose has already begun to disappear.Written for forward-thinking executives, board members and senior leaders, The Black Dragon delivers a rigorous architecture for institutional foresight, proactive governance and strategic transformation. At its core is Black Dragon Logic: the discipline of reading the terrain of perma-disruption. Moving beyond passive delegation and superficial agility, the book outlines a demanding new leadership contract rooted in collective intelligence and anticipatory accountability. It explains how to cut through paralyzing data noise, interpret converging power dynamics and deploy capital with confidence before disruption becomes obvious to everyone else.,

Leadership, foresight and power to win in an age of permanent disruption

The Black Dragon

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

The Handbook for Making Better Decisions Faster

Decide in an Hour

Working Neurosmart

Wie Sie die psychologischen Gesetze der Macht für Ihren nächsten Karriereschritt nutzen

Die unsichtbare Executive-Strategie

Das SAP Business Information Warehouse (BW) als Data Warehouse-Lösung hat eine zeitnahe Versorgung betrieblicher Entscheidungsträger mit relevanten Informationen zu Analysezwecken im Fokus. Basis hierfür sind die mehrdimensionalen Info-Cubes, deren Modellierung maßgeblich die Leistungsfähigkeit und erfolgreiche Nutzung eines BW-Systems beeinflusst. Dieses Buch verfolgt das Ziel, den gesamten Prozess der Gestaltung von Informationssystemen auf Basis des Business Information Warehouse darzustellen, adäquate Methoden zu präsentieren und Gestaltungsempfehlungen zu geben. Neben Aspekten der mehrdimensionalen Modellierung erfolgt auch eine Betrachtung von Aspekten des Enterprise Data Warehouse mit BW 7. Das Buch wendet sich an SAP-Berater und IT-Mitarbeiter, die mit der Implementierung eines BW-Systems betraut sind. Es ist als praktischer Leitfaden konzipiert und bietet neben dem Einstieg in das Thema auch ein fundiertes Nachschlagewerk für die tägliche Arbeit.

Mehrdimensionale Datenmodellierung und Enterprise Data Warehousing

SAP Business Information Warehouse

Hunderte von Seiten internationaler Projektmanagement-Standards und viele Methoden helfen zwar u.a. bei der Projektplanung oder beim Risikomanagement. Da aber Projekte (zum Glück) nach wie vor von Menschen und in Organisationen mit jeweils individueller Geschichte und Kultur gemacht werden, gibt es immer wieder unerwartete Situationen, die in keinem Lehrbuch stehen. Um solche realen Herausforderungen geht es in diesem Buch. Es ist eine Sammlung von Anekdoten, kuriosen Erlebnissen, besonderen Begebenheiten und erinnerungswürdigen Begegnungen aus vielen Jahren in Projekten, die zum Schmunzeln, zum Kopfschütteln oder zum Nachdenken anregen.
Mit einem anderen als dem gewohnten fachlichen Zugang zum Thema Projektmanagement wird eine breite Leserschaft angesprochen. Denn über die Geschichten werden erfahrene ProjektleiterInnen gewisse Aha-Erlebnisse haben und Leser mit wenig Projektmanagementkenntnissen erhalten einen interessanten Einblick hinter die methodischen Kulissen. Lassen Sie sich überraschen, was man in Projekten so alles antreffen kann!
Das Buch richtet sich zudem an Studierende, die das Berufsziel Projektmanagement fest im Blick haben, und an die weiterbildungswillige Praxis des Projektmanagements.

Was passieren kann und in keinem Lehrbuch steht

Reale Herausforderungen im Projektmanagement

Das Prinzip Selbstverantwortung

Weitere Titel zum Thema