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Brennan C: CRUMBLED

CRUMBLED

The Rise and Reckoning of America's Cookie Empire

The Hypergrowth Formula that Transformed Tesla, Lululemon, General Motors and SpaceX

The Algorithm

Get a Grip on Your Business

Traction, 20th Anniversary Edition

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:<ul><li>Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.</li><li>Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.</li><li>Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.</li><li>Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.</li><li>Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.</li></ul>Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.
Start your journey to contracting success today!

The Essential Guide to Starting and Growing a Successful Contracting Business

The Contractor's Handbook

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Authors Equity

The 4 Steps That Turn Anyone into a Creative Thinker

How Ideas Work

The Bloomsbury Handbook of Entrepreneurial Marketing

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

From Modern Marketer to Executive Leader

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul>Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

CRUMBLED

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