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Nicchi J: Ice Cream Man

Ice Cream Man

A Memoir of Hollywood Heartbreak, Hard Passes, and Non-Vegan Deliciousness

Startup IP Strategy For Dummies

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Re-humanizing transformations in the AI era

Emotional Intelligence Power

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

A Go-To-Market Guide for Startup Founders

Disciplined Entrepreneurship The Revenue Engine

Practical financial literacy knowledge for entrepreneurs and startups Bestselling author of the renowned Disciplined Entrepreneurship, Bill Aulet is back with Marius Ursache to deliver a vital, accessible (even fun!) and comprehensive understanding of financial terms and concepts that are essential to any entrepreneur looking to launch a new business venture. In Finance for Founders , the Disciplined Entrepreneurship series expands to show you how to manage the most fundamental aspect of your business-its money-so that you can focus on innovation and creating a unique value proposition, culture, and team. Disciplined Entrepreneurship: Finance for Founders teaches readers about: <ul> <li>The proper perspective a founder should have on finance as a priority for their business</li> <li>Demystifying financial statements so a founder is financial literate </li> <li>How to develop a financial model to generate projections of your business that provide insights, meaningful projections, and a potential path to greatness</li> <li>How to effectively present the results of your model</li> <li>How you should approach seeking the funding required for your startup including a systematic unemotional survey of the potential sources and the process of fundraising itself</li> <li>How to value your new startup</li> <li>Gems of wisdoms that you should know in the process that are not obvious to the first-time fundraiser</li> </ul> Disciplined Entrepreneurship: Finance for Founders does not aim to turn you into a seasoned finance professional or teach you tricks to make your business into something it's not. Instead, it's a must-read for all entrepreneurs and startup team members seeking to develop basic financial literacy and give their venture the best chance of success.

A Practical Guide to Financial Literacy and Investor Readiness

Disciplined Entrepreneurship Finance for Founders

How to Predict Performance in Any Field

The Scout's Edge

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

Ice Cream Man

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