Bachelor Thesis from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, University of Applied Sciences Berlin, language: English, abstract: This thesis is about the creation of a culture of appreciation at the workplace. The basic needs of a human being were first addressed by the scientist Abraham Maslow, who designed a pyramid of needs. In this pyramid, he identified five hierarchical levels, which factors are essential for people to experience a satisfying feeling. At the top of the list is the need for self-fulfillment. This need is also reflected in the world of work. Almost everyone wants to be seen and appreciated by their colleagues and managers. The topic of appreciation in the workplace is not new, but it is becoming increasingly important for companies. As the birth rate in Germany is steadily declining, there will be fewer and fewer young skilled workers on the labour market in the future. From this, the question can be derived, to what extent can employees be made to feel equally valued as a human being and as a worker? And does this appreciation have a higher value for the employee than the salary.