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Corporate Culture and Globalization

Ideology and Identity in a Global Fashion Retailer

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Oktober 2024, ca. 176 Seiten, Routledge Advances in Management and Business Studies, Englisch
Taylor and Francis
978-1-032-30444-1

Weitere Titel der Reihe: Routledge Advances in Management and Business Studies

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