This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
octobre 2024, env. 176 pages, Routledge Advances in Management and Business Studies, Anglais
Taylor and Francis
978-1-032-30444-1
Taylor and Francis
978-1-032-30444-1
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
octobre 2024, env. 176 pages, Routledge Advances in Management and Business Studies, Anglais
Taylor and Francis
978-1-032-30444-1
Taylor and Francis
978-1-032-30444-1
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