Corporate Culture and Globalization
Corporate Culture and Globalization
Ideology and Identity in a Global Fashion Retailer
De:Zhu, Yi
Contenu
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
Informations bibliographiques
octobre 2024, 176 Pages, Routledge Advances in Management and Business Studies, Anglais
Taylor and Francis
978-1-032-30444-1