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Consumer Behavior Analysis
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Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice
Buch (gebunden)ca. 256.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.

März 2013, ca. 272 Seiten, Englisch
Taylor and Francis
978-0-415-51920-5

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