Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)

Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice

This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.

mars 2013, env. 272 pages, Anglais
Taylor and Francis
978-0-415-51920-5

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