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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Ignacio Uman

Eugenia Etkin

Comunicar en tiempos de IA

Entre el criterio y el algoritmo

Introducción: El escenario complejo de la IA en comunicación institucional&#13;
&#13;
Primera parte: Comprender el nuevo ecosistema&#13;
Capítulo 1. Por qué hablar hoy de IA en comunicación institucional&#13;
Capítulo 2. Navegando el nuevo ecosistema tecnológico. De la digitalización a la inteligencia aumentada&#13;
&#13;
Segunda parte: El desafío humano y la producción de contenido&#13;
Capítulo 3. El problema de la IA ya no es solo la tecnología. Un desafío más humano que técnico&#13;
Capítulo 4. La revolución de la IA en la producción de contenido&#13;
&#13;
Tercera parte: Gestión estratégica y gobernanza algorítmica&#13;
Capítulo 5. Gestión de la comunicación en tiempos de IA&#13;
Capítulo 6. Gobernar el algoritmo&#13;
&#13;
Reflexiones finales: Hacia un enfoque de inteligencia aumentada y humanismo crítico&#13;
&#13;
Esta estructura reproduce el índice de la edición cargada en el archivo.

DK Big Ideas

Did the universe start with a Big Bang? Is light a wave, a particle - or both? Is a "Theory of Everything" possible?Explaining the key milestones in the field of science in a clear and simple way, The Science Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. Discover the most important theories of history's greatest scientists, why Copernicus's ideas were so contentious, how Einstein developed the concept general and special relativity, and the reasoning behind Crick and Watson's proposed structure for DNA, and much more besides. Fully revised and updated with eight brand-new pages of content, The Science Book is a truly accessible and comprehensive route into a fascinating subject. Packed with scientific quotations, profiles of key figures and discoveries, and flowcharts and infographics that explain the most significant concepts clearly and simply, it is perfect for anyone with an interest in any of the sciences.

Big Ideas Simply Explained

The Science Book

Erfinder, Tüftler, Besessene und ihre Glanzleistungen&nbsp;Geniale Frauen und Männer haben mit ihren Erfindungen die Menschheit gewandelt und bis heute geprägt – oft zum Besseren, manchmal auch zum Schlechteren. Kenntnisreich bietet Ronald D. Gerste ein ebenso informatives wie spannendes Leseerlebnis an der Schnittstelle von Genie und Irrsinn, Fortschritt und Armageddon.

Erfinder, Tüftler, Besessene und ihre GlanzleistungenGeniale Frauen und Männer haben mit ihren Erfindungen die Menschheit gewandelt und bis heute geprägt&nbsp;– oft zum Besseren, manchmal auch zum Schlechteren. Kenntnisreich bietet Roland D. Gerste&nbsp; ein ebenso informatives wie spannendes Leseerlebnis an der Schnittstelle von Genie und Irrsinn, Fortschritt und Armageddon.&nbsp;Die Geschichte der Menschheit: unvorstellbar ist sie ohne Sternstunden der Technik! Erfindungen wie die des Buchdrucks durch Johannes Gutenberg haben die Moderne und die damit verbundene Informationsgesellschaft erst möglich gemacht. Andere Innovatoren sind gefolgt und haben unser Leben revolutioniert, von der Medizintechnik über das Transportwesen hin zu einer weltweiten Vernetzung durch digitale Kommunikationsmittel. Aber auch Raketen &nbsp;und die Atombombe wurden geschaffen, die den Weg ins All geöffnet und die Apokalypse denkbar gemacht haben . Und technische Verfahren haben für rauchende Schlote und Abgase der Motoren gesorgt, in denen wir eine Ursache für den Klimawandel sehen. Eindrucksvoll lässt Ronald D. Gerste die Glanzmomente unserer Zivilisation lebendig werden und erzählt von den Schicksalen der Menschen, die sie möglich machten: Frauen wie Ada Lovelace, Lise Meitner oder Hedy Lamarr und Männer wie Alan Turing oder Wernher von Braun, deren Biographien so tragisch wie folgenschwer in unsere Gegenwart hineinwirken.

Von Gutenberg bis zum Smartphone

Wie Technik Geschichte macht

The most complete guide to AI for youngsters, covering everything from Ancient Greece to ChatGPT. In this fun, simple and vibrant non-fiction book, technoscience expert Matthieu Dugal, creator of documentary AI: To be or not to be, shares the epic history of artificial intelligence and gives answers to the biggest head-scratchers: &nbsp; <ul><li> How does AI already help us, at home and at school? </li><li> Which robots from your favourite movies may soon be in the real world? </li><li> What are avatars? </li><li> Which inventors are creating new technologies? </li><li> How do algorithms work? </li><li> …and why can’t AI cook pasta and drain it at the right time?</li></ul> We can’t see it and yet this technology is everywhere: it’s in computers, cars and virtual assistants like Siri and Alexa. And it’s already making decisions for us, for better and sometimes for worse… This fascinating guide delves deep into how these decisions are made behind the scenes, putting tricky ideas into easy-to-understand terms. Keep kids’ attention with colourful illustrations and easy-to-understand, well-researched facts to prepare them for an exciting AI-centric future.

Welcome to AI is an introduction to artificial intelligence for curious youngsters. Learn all about the history, science and technology behind the world of AI.

What is Artificial Intelligence and how will it change our lives?

Welcome to AI

**The inspiration for the acclaimed 2026 film De Gaulle: Resistance** Winner of the Duff Cooper Prize for History, the Elizabeth Longford Prize for Historical Biography, the American Library in Paris Award, the Franco-British Society Literary Prize and the Grand Prix de la Biographie Politique du Touquet'Masterly ... awesome reading ... an outstanding biography' Max Hastings, Sunday Times In six weeks in the early summer of 1940, France was over-run by German troops and quickly surrendered. The French government of Marshal Pétain sued for peace and signed an armistice. One little-known junior French general, refusing to accept defeat, made his way to England. On 18 June he spoke to his compatriots over the BBC, urging them to rally to him in London. 'Whatever happens, the flame of French resistance must not be extinguished and will not be extinguished.' At that moment, Charles de Gaulle entered into history.For the rest of the war, de Gaulle frequently bit the hand that fed him. He insisted on being treated as the true embodiment of France, and quarrelled violently with Churchill and Roosevelt. He was prickly, stubborn, aloof and self-contained. But through sheer force of personality and bloody-mindedness he managed to have France recognised as one of the victorious Allies, occupying its own zone in defeated Germany. For ten years after 1958 he was President of France's Fifth Republic, which he created and which endures to this day. His pursuit of 'a certain idea of France' challenged American hegemony, took France out of NATO and twice vetoed British entry into the European Community. His controversial decolonization of Algeria brought France to the brink of civil war and provoked several assassination attempts.Julian Jackson's magnificent biography reveals this the life of this titanic figure as never before. It draws on a vast range of published and unpublished memoirs and documents - including the recently opened de Gaulle archives - to show how de Gaulle achieved so much during the War when his resources were so astonishingly few, and how, as President, he put a medium-rank power at the centre of world affairs. No previous biography has depicted his paradoxes so vividly. Much of French politics since his death has been about his legacy, and he remains by far the greatest French leader since Napoleon.

Winner of the Duff Cooper Prize for History, the Elizabeth Longford Prize for Historical Biography, the American Library in Paris Award, the Franco-British Society Literary Prize and the Grand Prix de la Biographie Politique du Touquet A SUNDAY TIMES, THE TIMES, DAILY TELEGRAPH, NEW STATESMAN, SPECTATOR, FINANCIAL TIMES, TLS BOOK OF THE YEAR 'Masterly ... awesome reading ... an outstanding biography' Max Hastings, Sunday Times In six weeks in the early summer of 1940, France was over-run by German troops and quickly surrendered. The French government of Marshal Pétain sued for peace and signed an armistice. One little-known junior French general, refusing to accept defeat, made his way to England. On 18 June he spoke to his compatriots over the BBC, urging them to rally to him in London. 'Whatever happens, the flame of French resistance must not be extinguished and will not be extinguished.' At that moment, Charles de Gaulle entered into history. For the rest of the war, de Gaulle frequently bit the hand that fed him. He insisted on being treated as the true embodiment of France, and quarrelled violently with Churchill and Roosevelt. He was prickly, stubborn, aloof and self-contained. But through sheer force of personality and bloody-mindedness he managed to have France recognised as one of the victorious Allies, occupying its own zone in defeated Germany. For ten years after 1958 he was President of France's Fifth Republic, which he created and which endures to this day. His pursuit of 'a certain idea of France' challenged American hegemony, took France out of NATO and twice vetoed British entry into the European Community. His controversial decolonization of Algeria brought France to the brink of civil war and provoked several assassination attempts. Julian Jackson's magnificent biography reveals this the life of this titanic figure as never before. It draws on a vast range of published and unpublished memoirs and documents - including the recently opened de Gaulle archives - to show how de Gaulle achieved so much during the War when his resources were so astonishingly few, and how, as President, he put a medium-rank power at the centre of world affairs. No previous biography has depicted his paradoxes so vividly. Much of French politics since his death has been about his legacy, and he remains by far the greatest French leader since Napoleon.

The Life of Charles de Gaulle

A Certain Idea of France

Reclams Universal-Bibliothek

Mit Macht dringt die Künstliche Intelligenz nun auch in den Bereich der Kunst vor: Apps malen auf Knopfdruck Bilder verschiedenster Stil- und Kunstrichtungen, KI komponiert Sinfonien und Songs, Chatbots schreiben Gedichte. 
Was bedeutet das für die Kunsttheorie und -praxis? Müssen wir Kunst neu definieren? Wen oder was verstehen wir als Schöpfer der Kunst? Wie unterscheiden wir zwischen Original und Fälschung? Überflügelt uns künstliche Intelligenz nun auch noch im Hinblick auf die Kreativität? Und wie wirkt sich das auf die ästhetische Erfahrung aus?
Es geht um nichts weniger als die Frage, ob Kunst nun an ihr Ende kommt oder wir ein völlig neues Kapitel der Kunstgeschichte aufschlagen.

Mit Macht dringt die Künstliche Intelligenz nun auch in den Bereich der Kunst vor: Apps malen auf Knopfdruck Bilder verschiedenster Stil- und Kunstrichtungen, KI komponiert Sinfonien und Songs, Chatbots schreiben Gedichte. 
 
 Was bedeutet das für die Kunsttheorie und -praxis? Müssen wir Kunst neu definieren? Wen oder was verstehen wir als Schöpfer der Kunst? Wie unterscheiden wir zwischen Original und Fälschung? Überflügelt uns künstliche Intelligenz nun auch noch im Hinblick auf die Kreativität? Und wie wirkt sich das auf die ästhetische Erfahrung aus?
 
 Es geht um nichts weniger als die Frage, ob Kunst nun an ihr Ende kommt oder wir ein völlig neues Kapitel der Kunstgeschichte aufschlagen.

[Was bedeutet das alles?] – Misselhorn, Catrin – Erläuterungen; Denkanstöße; Analyse – 14355

Künstliche Intelligenz – das Ende der Kunst?

A breathtakingly illustrated look at botanical spirals and the scientists who puzzled over them Charles Darwin was driven to distraction by plant spirals, growing so exasperated that he once begged a friend to explain the mystery “if you wish to save me from a miserable death.” The legendary naturalist was hardly alone in feeling tormented by these patterns. Plant spirals captured the gaze of Leonardo da Vinci and became Alan Turing’s final obsession. This book tells the stories of the physicists, mathematicians, and biologists who found themselves magnetically drawn to Fibonacci spirals in plants, seeking an answer to why these beautiful and seductive patterns occur in botanical forms as diverse as pine cones, cabbages, and sunflowers. Do Plants Know Math? takes you down through the centuries to explore how great minds have been captivated and mystified by Fibonacci patterns in nature. It presents a powerful new geometrical solution, little known outside of scientific circles, that sheds light on why regular and irregular spiral patterns occur. Along the way, the book discusses related plant geometries such as fractals and the fascinating way that leaves are folded inside of buds. Your neurons will crackle as you begin to see the connections. This book will inspire you to look at botanical patterns—and the natural world itself—with new eyes. Featuring hundreds of gorgeous color images, Do Plants Know Math? includes a dozen creative hands-on activities and even spiral-plant recipes, encouraging readers to explore and celebrate these beguiling patterns for themselves.

A breathtakingly illustrated look at botanical spirals and the scientists who puzzled over them Charles Darwin was driven to distraction by plant spirals, growing so exasperated that he once begged a friend to explain the mystery “if you wish to save me from a miserable death.” The legendary naturalist was hardly alone in feeling tormented by these patterns. Plant spirals captured the gaze of Leonardo da Vinci and became Alan Turing’s final obsession. This book tells the stories of the physicists, mathematicians, and biologists who found themselves magnetically drawn to Fibonacci spirals in plants, seeking an answer to why these beautiful and seductive patterns occur in botanical forms as diverse as pine cones, cabbages, and sunflowers. Do Plants Know Math? takes you down through the centuries to explore how great minds have been captivated and mystified by Fibonacci patterns in nature. It presents a powerful new geometrical solution, little known outside of scientific circles, that sheds light on why regular and irregular spiral patterns occur. Along the way, the book discusses related plant geometries such as fractals and the fascinating way that leaves are folded inside of buds. Your neurons will crackle as you begin to see the connections. This book will inspire you to look at botanical patterns—and the natural world itself—with new eyes. Featuring hundreds of gorgeous color images, Do Plants Know Math? includes a dozen creative hands-on activities and even spiral-plant recipes, encouraging readers to explore and celebrate these beguiling patterns for themselves.

Comunicar en tiempos de IA

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