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Fu Xiaolan: China's ‘Everything Online'
Company

China's ‘Everything Online' Company

The Unique Innovation Model of Tencent

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Discover the power of relationship-building to enhance your leadership, boost your team’s well-being, and drive organizational success.In today’s dynamic business environment, the success of any organization is deeply rooted in the quality of its internal relationships. In The Relationship-Driven Leader, psychologist and organizational behavior expert Dr. Karen Bridbord offers a revolutionary guide to career success and advancement, regardless of your industry, your company’s size, or your role. This groundbreaking book sheds light on how nurturing strong work relationships can lead to unmatched productivity and greater overall wellness throughout the organization and among its staff. Through compelling research and insightful case studies, Bridbord reveals the detrimental impact dysfunctional relationships can have on both personal and business achievements, and how to come back from “relationship system failure.” By rethinking workplace relationships, you can foster deeper connections within your team, resulting in enhanced cohesion and well-being for all members.The Relationship-Driven Leader explores the profound influence of everyday interactions on team experience and team performance. Bridbord emphasizes the importance of “micro-moments” in leadership to spark significant improvements. This book empowers you to take the first step toward becoming the leader everyone aspires to work with by enhancing your leadership skills, boosting workplace productivity, and mastering innovative conflict-management techniques. By focusing on well-being through relationship-building, you can create a healthier, more engaged, and more productive team.&nbsp;

Strengthening Connections to Enhance Productivity and Wellness at Work

The Relationship-Driven Leader

Global Law and Sustainable Development

Given the significant developments in Indian economic and trade policymaking over the last two decades, this book provides an authoritative and timely analysis of the transformation and current state of India's foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement. The volume also takes into account the geopolitical considerations that influenced the negotiations. Finally, the reform steps being taken by India need to be understood in light of the structural changes in the economy, fuelling domestic compulsion, and the analysis covers this undercurrent in detail. The book will be a valuable guide to academics, researchers and policy-makers working in the areas of international trade law, development economics and global politics.

This book provides an authoritative and timely analysis of the transformation and current state of India’s foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement.

Deciphering the Law, Economics and Politics

India’s Foreign Economic Policy

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Cambridge Companions to History

Geoffrey Jones and Sabine Pitteloud present the latest research on the global history of multinationals and their impact on society and the environment. Bringing together leading international scholars, these essays survey key themes in our relationship with multinationals, from taxation and corruption to gender and the climate. Though often associated with large corporations like Apple or Nestlé, the contributors highlight the remarkable diversity in multinational strategies and organizational structures. They challenge the idea of an inescapable rise of multinationals by looking beyond the experience of Western countries and considering the effects of dramatic political shifts. Multinationals have often acted opportunistically, with their resilience carrying social costs through the exploitation of weak regulations, corrupt governments, inequalities, poor human rights, and environmental harm. This is an essential introduction to the historical role of multinationals for scholars and students as well as for policymakers and stakeholders navigating today's economic landscape.

The Cambridge Companion to the History of Multinationals and Society

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

In a career that has seen him face coup leaders in his native Ivory Coast and lead some of the most prestigious Western financial institutions, Tidjane Thiam has blazed a trail through African and European politics and business.In a career that has seen him face coup leaders in his native Ivory Coast and lead some of the most prestigious Western financial institutions, Tidjane Thiam has blazed a trail through African and European politics and business.After a childhood in tumultuous west and north Africa, Thiam broke barriers in the elitist world of French higher education, becoming one of the first black consultants at McKinsey and Company before entering the Ivorian government. After a coup forced him into exile, he joined the world of finance, where his rise saw him named as CEO of Prudential in London and Credit Suisse in Zurich. Along the way, he was trained and supported by many both in the public and private sector who made his many achievements as a leader possible. However, his rise to prominence as the only African, black and Muslim boss of large Western corporations was also accompanied with disproportionate public and media scrutiny, as well as racism and xenophobia.A blend of autobiography, business, politics, and personal philosophy, his book offers a unique vantage point on corporate and political life in Africa, Europe, the United States and Asia. In a story that spans from his father's politically motivated imprisonment to the business principles that took Thiam to the top of global finance, he shares a personal and professional story that is equal parts inspirational and aspirational.

A Memoir

Without Prejudice

Despite the growing population and significant natural resources of Sub-Saharan Africa (SSA), economies in that region currently represent only 2% of global GDP. Finished goods are imported to Africa from the US, Europe, China and Japan, while commodities remain the primary export. Addressing this balance must be the primary focus of initiatives to foster economic growth and development across the region in the coming years. However, there is currently a lack of intellectual discourse that incorporates diverse firm-level and institutional-level theories, as well as the stakeholder perspective, to explain the transformation of Sub-Saharan Africa into a production economy. This two-volume edited work brings together scholars of business in Africa and economic transformation to discuss topics including the knowledge economy, inter-regional relations, supply chains, the informal economy, the service sector and more, creating a broad and probing analysis of Africa’s potential for transformation and strategies to achieve it.This first volume explores a multidisciplinary perspective on the transformation of SSA’s economies to production and export orientation, which entail: facilitating SSA’s economic transformation through regional relations; the role of SSA’s informal sector on regional relations and economic transformation; and the recommendations for economic transforming in SSA. It will be of interest to scholars of business in Africa, international business, developing economies, business strategy and innovation.Ayodotun Stephen Ibidunni
 is a Senior Lecturer at Chrisland University, Nigeria. His research interests are Strategic Management, Operations Management, and Entrepreneurship in developing economies. He has published widely in international journals, including Technological Forecasting and Social Change, the Journal of Technology Transfer, among others. He has received several local and international awards for his scholarship. He is the Chair of the International Centre for Policy Research and Industry Linkages (ICePRIL).
 Evans S. Osabuohien
 is a Professor of Economics at Covenant University, Nigeria, and the Founding Chair of DePECOS Institutions and Development Research Centre (DIaDeRC). He is the author of five books and over 210 articles. He has consulted for many international agencies such as ACBF, AERC, CODESRIA, IFPRI, J-PAL, UNU-WIDER, UNCTAD, among others. He is a member of many Professional Associations. He is a fellow of the Alexander von Humboldt Foundation (since 2012) and the Swedish Institute (since 2009), among many others. He is also a visiting professor at institutions within and outside Africa.

Cross-regional Relations and Supply Chain Capabilities

Economic Transformation in Sub-Saharan Africa, Volume I

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

China's ‘Everything Online' Company

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