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Baltman S: Built for Breakthrough

Built for Breakthrough

Why Innovation Fails and How Smart Leaders Get It Right

Data is not about number crunching. It's about ideas. And when used properly (read: ethically), it is the problem solver of our time.Yet many savvy people seem to be in data denial: they don't think they need to understand data, or it's too complicated, or worse, using it is somehow unethical. Yet as data and AI (just an accelerated way to put data to work) move to the center of professional and civic life, every professional and citizen needs to harness this power.In The Little Book of Data, each chapter illustrates one of the core principles of solving problems with data by featuring an expert who has solved a big problem with data--from the entrepreneur creating a "loneliness score" to the epidemiologist trying to save lives by finding disease "hotspots."The stories are told in a fast-moving, vivid, sometimes comic style, and cover a wide frame of reference from adtech to climate tech, the bubonic plague, tiny submarines, genomics, railroads, bond ratings, and meat grading. (That's right. Meat.)Along the way Evans injects lessons from his own career journey and offers practical thought-starters for readers to apply to their own organizations.By reading The Little Book of Data, you will achieve the fluency to apply your data superpowers to your own mission and challenges--and you will have fun along the way.You will be, in other words, a data person.

Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time.Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using it is somehow unethical. Yet as data and AI (just an accelerated way to put data to work) move to the center of professional and civic life, every professional and citizen needs to harness this power.In The Little Book of Data, each chapter illustrates one of the core principles of solving problems with data by featuring an expert who has solved a big problem with data—from the entrepreneur creating a “loneliness score” to the epidemiologist trying to save lives by finding disease “hotspots.”The stories are told in a fast-moving, vivid, sometimes comic style, and cover a wide frame of reference from adtech to climate tech, the bubonic plague, tiny submarines, genomics, railroads, bond ratings, and meat grading. (That’s right. Meat.)Along the way Evans injects lessons from his own career journey and offers practical thought-starters for readers to apply to their own organizations.By reading The Little Book of Data, you will achieve the fluency to apply your data superpowers to your own mission and challenges—and you will have fun along the way.You will be, in other words, a data person.

Understanding the Powerful Analytics that Fuel AI, Make or Break Careers, and Could Just End Up Saving the World

The Little Book of Data

Most professionals are never taught how to develop business, let alone how to do it in a way that feels natural, repeatable, and authentic.In The Business Development Shift, business development coach Doug Ott flips the script on traditional sales advice. Instead of relying on charisma or chasing every lead, professionals learn how to grow their practice by focusing on what truly works: curiosity, trust, and consistency.Drawing on decades of experience coaching lawyers, consultants, and expert advisors, Ott shares the mindset shifts and real-world strategies that transform business development from an intimidating chore into a relationship-driven habit. From overcoming fear and building confidence, to asking better questions, to staying top of mind with the right people, The Business Development Shift offers a clear, practical path to long-term growth, without the awkward pitch.Whether someone is an associate looking to build early momentum or a senior professional ready to deepen their network, this insightful resource will help them stop selling and start connecting.Business goes to those who show up consistently, and The Business Development Shift shows professionals how.

How to Win Clients Through Intellectual Curiosity and Consistency

The Business Development Shift

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Why Personalization Wins the Customer Experience

Marketing in the AI Era

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business. 'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' Mark Zuckerberg, CEO - Meta 'Few people understand marketing and growth better than Alex.' Daniel Ek, CEO - Spotify

The Art and Science of Digital Marketing and Advertising

Click Here

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

Why Betting on Yourself in Your Twenties Is the Best Decision You'll Ever Make

No Experience Necessary

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Dieses Buch zeigt, warum Kunstkollaborationen zu den wirkungsvollsten Strategien moderner Luxusmarkenführung gehören – von Kunstevents über Limited Editions, digitale Kunst bis hin zu Art Foundations. Denn auch Luxusmarken müssen in einer schnelllebigen Welt geprägt durch Austauschbarkeit und Konsumwandel kulturell relevant bleiben.
 
 Die Autorin erklärt die historischen Wurzeln, psychologischen Effekte, ökonomischen Wirkmechanismen und strategischen Potenziale dieser besonderen Form der Markenführung und ergänzt sie um Best Practices internationaler Luxusmarken und exklusive Experteninterviews.
 
 Ein fundiertes und anwendungsorientiertes Werk für alle, die Luxusmarken in die Zukunft führen wollen.
 Aus dem Inhalt<ul><li>Kunst als strategisches Instrument der Markenwertsteigerung</li><li>Transformation von Luxusmarken zu Kulturmarken: Umsetzungsformen von Kunstkollaborationen </li><li>Die Logik hinter Luxusmarken-Kunst-Kollaborationen: Warum das Konzept funktioniert</li><li>Kulturelle Relevanz als Erfolgsfaktor von Lifestyle-Marken: Von Lego bis Loewe</li><li>Fallstricke und Fehlerquellen: Zwischen Kunstfreiheit und Markenstrategie</li><li>Ein strategischer Leitfaden: Erfolgsprinzipien für Luxusmarken-Kunst-Kollaborationen</li></ul>Die AutorinFranziska Scheuerle 
 ist Gründerin und Geschäftsführerin von LOREMO Luxury Fine Art, Luxusmarkenberatung und Strategieentwicklung. Die Betriebswirtin und Kunsthistorikerin berät zahlreiche internationale Luxusmarken und Künstler und konnte einen Deal in der Höhle der Löwen abschließen.
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Kunst als strategisches Instrument der Markenwertsteigerung

Kunstkollaborationen im Luxusmarkenmanagement

An in-depth look at Henry David Thoreau's innovative thinking and business achievements--for the unconventional professional and independent thinker.Includes a conversation with Erik and Christopher Loren Ewers, Codirectors of Henry David Thoreau, a three-part PBS documentary.You may be surprised by the hidden business lessons of a man better known for Transcendentalism and "Civil Disobedience." It's true--Henry David Thoreau has come to be defined primarily through the lenses of writer, environmentalist, thinker, surveyor, and activist. But a deeper look into his life reveals Thoreau as a creative and eclectic thought leader with timeless contributions in the business arena that are as profound as his impact in other disciplines.Like so much else that Thoreau attempted in his life, when opportunities arose in his professional life, Thoreau not only proved himself more than capable at just about anything he put his mind to--from innovations in farming and science to writing and public speaking--but he did things in ways that were inventive and unconventional, often yielding highly-successful results.In Walden for Hire, bestselling author Ken Lizotte draws out the hidden business insights we can all learn from through Thoreau's life and the body of his work, bringing to light how his natural curiosity and problem-solving skills drove multi successful business enterprises and an enduring legacy.

An in-depth look at Henry David Thoreau’s innovative thinking and business achievements---for the unconventional professional and independent thinker.

Business Lessons from Henry David Thoreau

Walden for Hire

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Celebrate Twenty Years of Proven Client-Attraction Strategies That Fill Your Calendar In Book Yourself Solid: 20th Anniversary, readers will discover the core principles that have helped hundreds of thousands of service professionals build thriving, referral-driven practices over the past two decades. This landmark edition brings together the time-tested strategies that still work today. It shows you how to attract ideal clients, build genuine professional relationships, and create sustainable growth through practical marketing and networking approaches that continue to deliver real results. Rather than chasing trends, this anniversary edition focuses on the fundamentals that endure. Readers learn systematic methods for identifying ideal clients, articulating clear and compelling value, and building referral networks that consistently generate new business. The book offers practical frameworks for pricing services with confidence, developing strategic partnerships, and creating a reliable client pipeline without relying on hype or hustle. Inside, readers will discover: <ul> <li>Proven methods for attracting ideal clients who value your work and become enthusiastic referral sources.</li> <li>Practical frameworks for building authentic professional relationships that lead to consistent opportunities over time.</li> <li>Marketing approaches designed specifically for service professionals who want sustainable growth and long-term client retention.</li> <li>Step-by-step guidance for crafting service offerings that clearly differentiate you in competitive markets.</li> <li>Actionable networking strategies that turn everyday conversations into meaningful business relationships.</li> </ul> Ideal for consultants, coaches, freelancers, and service professionals at any stage of growth, Book Yourself Solid: 20th Anniversary provides a proven foundation for building a business rooted in clarity, trust, and lasting client relationships.

The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle

Book Yourself Solid Revised & Updated 20th Anniversary Edition

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance.

The pitch and presentation playbook

Cut-Through

Built for Breakthrough

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